Starbucks launches the ‘Ube Spring Drinks’-collection across European stores
Starbucks launches the ‘Ube Spring Drinks’-collection across European stores
Starbucks launches its ‘Ube Spring Drinks’-collection across European stores, featuring beverages inspired by the vibrant purple yam from the Philippines. From lattes and matcha to Frappuccinos®, the range combines the nutty sweetness of the yam with a striking purple color. By introducing the ‘Ube Spring Drinks’-collection, Starbucks brings a centuries-old culinary tradition to café menus while tapping into growing interest in global flavors and seasonal innovations. The collection delivers a fresh taste experience and visually appealing drinks that perfectly capture the energy of spring and social media trends.
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Ube | From the Philippines to Europe
Ube has long been used in Filipino desserts, cakes, and ice cream. Starbucks first introduced it in select US Starbucks Reserve stores last year and is now rolling it out across Europe. Drinks combine classic coffee bases with Ube Vanilla sauce and silky purple foam, creating a distinctive taste experience.
‘Ube Spring Drinks’-collection and variants
Key offerings include the Ube Vanilla Velvet Latte, Iced Ube Vanilla Macchiato, and Ube Vanilla Velvet Matcha Latte. Frappuccino® versions complete the range. Each drink highlights both the flavour of ube and its vibrant purple hue, making the collection visually striking for spring.
Starbucks launches the ‘Ube Spring Drinks’-collection across European stores
Why now?
The launch reflects growing interest in global flavors and seasonal coffee innovations. Starbucks combines heritage with trend, offering consumers both a new taste profile and visually appealing presentation. Ube shows how cafés integrate international ingredients into seasonal menus.
We have written about Ube before in 2016!
Website: Starbucks
