In Paris you can get free Wi-Fi by playing Scrabble on your phone. Paris has got quite a lot of places where Wi-Fi is not available, so Ogilvy Paris introduced the game Scrabble Wi-Fi. Scrabble placed three Wi-Fi hotspots in the city where correct spelling and creative use of language was rewarded. Create any word using up to seven letters for the password and the score will be converted into free Wi-Fi minutes. So the higher your score, the longer the connection.
Bron: Pop the campaign