Sander van Veenendaal drafts perfect beer


To enhance the draft beer quality worldwide, Heineken introduced the Star Serve program. The goal of the program is to optimize the skills of bartenders and enhance customers’ expectations of draft beer. As a part of this optimalization, the brewer has challenged bar tenders around the world to draft the perfect beer. At the Heineken Experience in Amsterdam, Dutchman Sander van Veenendaal (Grand Café de Lindenhof, Soest) overclassed 19 bartenders from i.a. Malaysia, Ireland, Dubai, Brasil and Mexico and won the Global Bartender Final. Over 3000 locations worldwide participate in the Heineken Star Serve program, 300 of them are Dutch.


Website: Heineken Star Serve Locaties

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