Pyjama party at Insomnia Cookies

19-9-2023

  • Pyjama party at Insomnia Cookies #PJP23 Captain N Crunch BerriesPyjama party at Insomnia Cookies #PJP23 Captain N Crunch Berries
  • Pyjama party at Insomnia Cookies #PJP23 Captain N Crunch BerriesPyjama party at Insomnia Cookies #PJP23 Captain N Crunch Berries

Insomnia Cookies is a cookie company that is mainly known in the USA for selling warm and delicious cookies all day and late into the night, the company has over 245 locations. Today, Tuesday, September 19, Insomnia Cookies invites students in the USA, UK and Canada to the companies’ first ever pyjama party.

We have some stores completely dedicated to selling cookies in The Netherlands. The concept is popular and there are often long queues at the door. In Amsterdam, for example, you have Het Koekemannetje (the cookie man) and Van Stapele. The fact that a concept like Insomnia Cookies is so popular in the USA is interesting, especially since they mainly operate in the evening and the beginning of the night. We are curious if a concept like Insomnia Cookies would be as popular in the Dutch market as it is in the USA, what do you think?!

1 minute read

Insomnia Cookies will provide free cookies for people that show up to the party in their pyjamas

Cookie lovers who show up to the late-night cookie celebration at 9 p.m. local time wearing their pyjamas will receive one free classic cookie. If one cookie is not enough or students are looking for sweet treats to complement their late-night study session, they can make use of the special deals and try the limited edition CAP’N CRUNCH BERRIES®’N Milk filled cookie.

Tag Insomnia Cookies on their social media to get a chance to win free cookies for a year

While partying late into the night, loyal Insomnia Cookies fans can tag the brand on social media with #PJP23 for a chance to win free cookies for a year. Visit their social media for more details and how to enter the competition.

About Insomnia Cookies

Founded on a university campus in 2003, this brand is known for serving its signature treats late into the night, with most stores open for pick-up and delivery until 01:00 in the morning or later. The stores are an ultimate college hot spot. Whether students are studying late, retiring from a night out, or simply craving something sweet, Insomnia is always there to provide a tasty cookie.

In 2021 we wrote about ‘Night Cookies’, which was launched in Amsterdam, where you could have homemade cookies based on an American recipe delivered via Uber Eats between 8 p.m. and 1 a.m. This concept no longer exists.

Website: Insomnia Cookies

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