Pizza Hut debuts Crafted Flatzz
Anderson .Paak earned his PHD in new collab with Pizza Hut celebrating the launch of their Crafted Flatzz
Pizza Hut has teamed up with nine-time GRAMMY® Award-winning artist and entertainer Anderson .Paak to launch a global campaign celebrating its latest menu innovation: Crafted Flatzz™. The partnership combines Pizza Hut’s bold new personal pizzas with .Paak’s playful energy, offering fans a campaign full of flavor and fun. Check out the campaign and the ins and outs about their Crafted Flatzz!
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Anderson .Paak earned his PHD (Pizza Hut Degree) in new collab with Pizza Hut celebrating the launch of their Crafted Flatzz
Crafted Flatzz™ are Pizza Hut’s boldest new menu innovation: abundantly topped, flavor-forward, hand-crafted personal pizzas. First introduced in the U.S. in August, are now rolling out internationally, including in the UK and Bahrain. These hand-crafted personal pizzas feature grown-up recipes, generous toppings, and big flavors in five standout varieties: Nashville Hot Chicken, Chicken Bacon Ranch, The Ultimate, Three Cheese, and Pepperoni Duo.
The campaign is part of Pizza Hut’s ‘Adultzz Only’-platform, which highlights elevated, flavor-forward experiences for grown-up pizza lovers. In this playful series, Anderson .Paak steps into the role of Dr. .Paak, PHD (Pizza Hut Degree), guiding his alter ego, DJ PeeWee, through pizza dilemmas with the irresistible Crafted Flatzz™. Watch the campaign here:
Feed good times | Fans could get in on the fun as well
Roy Torres, Global Creative Director at Pizza Hut, explained the collaboration: “Anderson .Paak is the perfect partner for this. He brings the same energy and love for good times that we are bringing back. We’re not just launching a new product; we’re making it fun and interactive. Fans can unlock their own PHD, get a free Crafted Flatzz™, and join the celebration.”
Fans could also get in on the fun. On September 30th at 11 a.m. CT, the first 777 people to DM the word “PHD” to @pizzahut on Instagram did receive a $12 e-gift card, enough for a free Crafted Flatzz™, plus a downloadable, personalized Pizza Hut Degree from .Paak himself.
More than just another menu launch, the partnership emphasizes Pizza Hut’s mission to “feed good times” by blending music, humour, and culinary creativity. With Anderson .Paak’s trademark charisma and Pizza Hut’s latest innovation, the campaign invites fans to savour bold flavors while enjoying a playful, interactive experience.
More inspiration from Pizza Hut can be found here.
Website: Pizza Hut
