Pizza for saving energy
Energy firm Vestforbrænding and advertising agency Anew created a pop-up pizzeria in Ballerup, Denmark. The amount of free baked pizzas was dependable on the energy usage of the neighbourhood. The more the people saved, the more pizzas were available. Through Facebook likes on the company page and visits to a website with energy saving tips the pizzeria could get even more ‘stamina’.
Bron: Springwise
Website: Anew.dk
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