LIZZ* celebrates World Ocean Day
Oysters from Zeeland, Yellowtail kingfish, herring and plankton. read more
Oysters from Zeeland, Yellowtail kingfish, herring and plankton. read more
Daily Trade Fair Venlo, the innovative trade fair concept where professionals in the hospitality and interior industry can get inspired and do their shopping all year round, will open on 24 September 2023. On 15,000 square metres, progressive top suppliers will unpack their own showroom around a magnificent show kitchen that will also be used as a restaurant and event space. Various spaces are also available for international events, trade fairs and conferences. read more
SUGO Pizza, known for its airy, square pizza al taglio, is charting a new course this month. Where previously vegan dishes were marked on the menu, a marking is now placed behind dishes with animal products. “With a daring new menu, we are breaking into the future with a bang,” says director Hugo Kruijssen about the company’s new direction.
Opening – Ocean House Scheveningen officially opens its doors this spring after a successful soft-opening. The spacious and fully equipped flats, studios and superior suite are warm and bright and the perfect base for a (long) weekend Scheveningen. Yes, even in autumn and winter! read more
Hilton’s inventive new extended-stay brand is designed to meet the needs of the rapidly expanding $300 billion workforce travel market. Launching in the U.S. under the working title Project H3, this lower midscale, extended-stay solution is the newest addition to Hilton’s portfolio of world-class brands. The product provides a reliable and consistent foundation for the long stay, allowing guests to make the most out of every day, and delivers an exciting investment option for developers looking to diversify their portfolio under the Hilton name. read more
With four new kitchens and a renovated terrace, the Foodhall on the northern-boulevard in Scheveningen is ready for summer. Food lovers can indulge themselves at restaurant Playa for the best Caribbean dishes, Wantsam Roast for Chinese specialities from the grill and restaurant Lana’s Kitchen for tasty Surinamese cuisine. Those who fancy a refreshing drink afterwards can head to BOBO for a bubble tea. “We are extremely happy to present these four new food concepts to our visitors,” says Jie Ling of the Foodhall Scheveningen. “We want to give people the opportunity to get acquainted with different cuisines and dishes, while offering a unique experience in our beautiful Foodhall.” read more
To create awareness about the ways there are to responsibly consume and serve fish, crustaceans and shellfish, NIOZ and chef Jef Schuur from the Michelin-starred restaurant Bij Jef will receive no less than 100 chefs on Texel for the SEASONALITY symposium.
In this article chef Jef Schuur makes an appeal to colleagues to participate in this SEAsonality symposium on 5 June.
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about amongst others a fire show at cocktail bar Centifolia in Tokyo and the Japanese ice cream brand Cellato sets a new world record: an ice cream for $6,696. Check out the article to see what’s in this ice cream.
The sous chef of restaurant Carelshaven in the Netherlands, Bas Jonker, goes to the international finals of Jeunes Chefs Rôtisseurs in Istanbul. And IZAKAYA Ibiza reopens its doors for a summer full of culinary taste experiences. You can now also order their sushi boxes for takeaway.
In America, Oscar Mayer’s iconic ‘Wienermobile’ has been renamed the ‘Frankmobile’ for the first time in almost 100 years. Great food truck to look at! And the vending machines by the Japanese beverage brand Asahi absorb CO2 which is converted into industrial materials.
The Bacchus Wine Festival celebrates its tenth edition on the weekends of 2-4 and 9-11 June in the Amsterdamse Bos (forest). And we spotted a hotel rate tracking tool, Hotelslash.
Wendy’s is collaborating with Pipedream to test the first underground delivery system for mobile orders.
Opening – The high vibe sky bar, LuminAir, with terrace dedicates itself to the craft of new wave mixology. The breathtaking panorama of the city simultaneously serves as the bar’s muse.
Several more rooftops are opening in Amsterdam this summer! Check out this article on Horeca Entree. We are looking forward to the summer!
Recently, The Kraft Heinz Company unveiled HEINZ REMIX™, the first customizable and IoT-enabled digital sauce dispenser to launch that allows consumers to personalize their own flavor creations. Developed in record speed – 6 months from initial brief to the physical product – with over 200 potential sauce combinations, HEINZ REMIX™ is the latest innovation from the Company’s foodservice or ‘Away From Home’ (AFH) division, which is a key growth platform as outlined in the Company’s long-term strategy.
In Amsterdam’s bustling De Pijp neighbourhood, urban hotspot Florentin opened its doors for all-day brunches in a colourful and urban setting. From a traditional Israeli mezze breakfast to shakshuka florentine, Batya Post and Ricardo Chaves bring hip Tel Aviv to our capital.
March 2023 hotelier Liz Lambert announced the arrival of ‘Sunday Homes at El Cosmico’. A 3D printed hotel and homes on the camping grounds of ‘El Cosmico’ in Marfa, Texas. A collaboration with architects BIG-Bjarke Ingels Group and ICON, which specialises in advanced building technologies and is a pioneer in large-scale 3D printing. In much of the press, the plans are described as if it were designed for on the moon and Mars. This is because ICON also has a contract with NASA for the first interplanetary houses there.
Opening – On May 17, the new hotspot Lagerwal opened next to restaurant Helling 7 in Amsterdam Noord. Just three minutes by bike from the NDSM wharf, you will find a unique combination of a modern beer garden with one of Amsterdam’s largest terraces. Located by the water with breath-taking views over the city, visitors can enjoy sunsets, a large selection of locally brewed beers and small dishes on open fire in collaboration with Helling 7. The industrial and sustainably designed terrace also offers a varied cultural programme. read more
Porsche Cars North America, Inc. (PCNA) and Nobu Hotel Atlanta have teamed up to create an immersive, first-of-its-kind Porsche-themed experience for travellers from across the globe. Located just north of Porsche’s U.S. headquarters, Nobu Hotel Atlanta has unveiled the new Porsche Icon Suite and Porsche Classic Room. As the first Nobu property worldwide to offer a Porsche-themed experience, the newly opened Buckhead hotel offers stunning accommodations and a host of exclusive amenities designed to give guests an unforgettable stay. read more
Not the usual franchise night to get a taste of the bagel universe this time, instead, Bagels & Beans is organising the Bagels & Beans bootcamp on June 14. Why a bootcamp? Well, entrepreneurship is about trial and error. And trial and error is like a jumping jack followed by a push-up. Under the guidance of a personal bagel trainer, potential bagel bosses experience what running their own Bagels & Beans is all about. The bootcamp will be held in the region Mid-Netherlands and starts at 7.31pm.
Although certainly no longer a new trend, it remains interesting that we regularly see collaborations between hotels and hotel chains and running organizations and apps. And sometimes the technical adjustment in the app is inspiring. We can imagine that a voice-activated running app works!
This time Hilton has entered into an exclusive partnership with the voice-activated running app RunGo. Three tailor-made routes have been created for 7 hotels in the Netherlands with the themes running, sightseeing and mindfulness. For hotel guests, the routes are ideal for discovering the nearest sights and keeping fit. Residents of all the Hilton hotels can also enjoy the routes!
Reading time: 2 minutes
As the art world looks to London, Claridge’s, the legendary hotel in the heart of Mayfair, will unveil a newly created Claridge’s ArtSpace today, Tuesday 12th October 2021, the eve of Frieze 2021. Opening its doors for the first time, the space will exhibit a collection of work by artist Damien Hirst entitled ‘Sunshine’, presented by HENI. Claridge’s ArtSpace, which is accessed by an entrance on the newly restored Claridge’s façade on Brooks Mews, engineered by Jim Mackey, has been designed by John Pawson, to be a multi-functional space, set to house a café and art store (opening early 2022) as well as the permanent gallery.
Reading time: 3 minutes
At horecatrends.com or hospitalitytrends.eu we spot many national and international trends daily. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about sleep-friendly ice cream from Nightfood for the grab-and-go shops in hotel lobbies, a stay in the ‘Nutmobile’ from MR. PEANUT® and Leonardo DiCaprio investing in a Dutch cultured meat company.
‘Change is Brewing!’ is the new flavor of Ben & Jerry’s in America, it remains interesting to read how they also translate their social background into their flavors. And at the Resort World Las Vegas, the art of aufguss, known all over Europe, makes it’s US debut at Awana Spa.
More and more companies are also introducing ‘healthy alternatives’ in their fast food concepts. Like in China where Yum China does this in their more than 6,000 KFC, Pizza Hut and Taco Bell shops. And Hard Rock International announces its 22nd annual PINKTOBER® campaign.
Another rebranded concept that focuses on staying in a city as if you were living there. YAYS, unlock the neighborhood with locations in Amsterdam, The Hague and Paris. And spotted in America: a limited-edition of Hendrick’s Gin-infused pickled cucumbers from Katz’s Delicatessen.
Reading time: 5 minutes
We are already very familiar with the foodmarket concept in the Netherlands; a covered area filled with small kitchens where culinary highlights can be enjoyed. The people living in the city of Den Bosch (in the south of the Netherlands) will soon be able to welcome their own ‘foodmarket De FAM’ (FAM is slang for family). A colorful journey of discovery of world cuisines in the middle of the historic city center of Den Bosch.
Foodmarket De FAM will open their doors in the first quarter of 2022 and can accommodate 200 guests (seated). They are still looking for innovative concepts! Read more about it and if you have a concept that fits in, you can send an e-mail (info@foodmarktdefam.nl ) until December 1st with your details, a short description of the concept and why you should be there in Den Bosch!
Reading time: 1 minute
Facilicom Group, one of the largest facility services organizations in the Netherlands, launches their new F&B division today: Food&i. With Food&i, the Facilicom Group is stepping off of the beaten track of the catering market. Food&i offers employers various F&B services such as a restaurant, coffee bar and Foodwall at the office in combination with an app. Through this app, employees receive personal nutritional advice every day to make a conscious and healthy choice at the office.
Food&i is an innovative, healthy and sustainable catering concept that uses technology and personalization to reduce waste. They develop food where, when and how the employee and the employer want it, so that everyone will feel better and more productive. Food&i provides transparency in the food chain and reduces CO2 emissions by working with as many local parties as possible.
Reading time: 2 minutes
Today is International Coffee Day. As inspiration for this fun day, we look back at articles that Horecatrends has published in recent years with the main topic, you guessed it; coffee. You’ll see articles about a matte black latte macchiato, historical coffees, clear coffee, edible coffee, peanut coffee and more special coffee trends/companies.
Get your cup of coffee, read along and look back at fun, unique, special coffee-related articles. Most of the titles down below of the articles are clickable so you get redirected to the original post, a few are not, this is because these articles are only published in Dutch so we just wrote a short summary of the post so you still get what it was all about.
Reading time: 4 minutes
During the cold months, the Kaasbar (cheesebar) Amsterdam could become your favorite cheese fondue restaurant in Amsterdam! The Kaasbar, in collaboration with cheese-shop ‘De Kaaskamer’, has put together a delicious selection of handmade cheese fondues specially made for the wet and cold autumn months. #gettingreadyforthewinter in Amsterdam!
Reading time: 1 minute
LIVEKINDLY Collective, the world’s fastest growing plant-based company, launched Collective Kitchen to meet the growing curiosity for plant-based living. The new engaging content platform offers inspiration and allows people all over the globe to follow 11 experienced chefs creating delicious dishes with plant-based ingredients. Anchored by a dedicated, digital destination devoted to 50 original recipes, Collective Kitchen is ideated and produced by LIVEKINDLY, the world’s leading digital lifestyle brand focused on sustainability and conscious living. The plant-based oriented website Collective Kitchen is now online.
Reading time: 2 minutes
The hotel that once accommodated guests’ last night in the Netherlands before they left for America, embraces American traditions in its hotel concept. Therefore, during Halloween Hotel Amerika becomes the Haunted Hotel of Horror. From October 28 until October 31 guests can enjoy a terrifying stay. From dinner with bloody burgers and chopped fingertips, to a bloodcurdling ‘ghost tour’ and a terrifying overnight stay in the completely transformed ghost hotel. One thing is certain: this will be a stay you will never forget!
In July we have written about the renovation of Hotel Amerika in this Dutch article.
Reading time: 2 minutes
The fifth edition of The Best Chef Awards will take place in Amsterdam on 13, 14 and 15 September. Its a gastronomic ceremony where the top 100 chefs worldwide are announced. During these three days, various culinary events will take place in and around the capital between (inter)national top chefs and well-known restaurants.
Including the following events: Food Meets Science, Food and Space, AREA Talks and of course The Awards Gala on September 15th. And on September 15, the Four Hands Lunch Jansz. x Manu Buffara will take place in restaurant Jansz of the Pulitzer Hotel.
Reading time: 2 minutes
Restaurant 1397 is the new name of restaurant Hemingway in Grand Hotel and Résidence De Draak in Bergen op Zoom. The restaurant, which is located in the oldest hotel in the Netherlands, has been given a new place as of September 6, 2021 in a beautiful historical setting, whereby the culinary level is further increased. The new name refers to 1397,the year in which De Draak certainly already existed as a business in the hospitality industry.
We already have written about Grand Hotel De Draak at www.horecatrends.com, curious about our articles about the oldest hotel in the Netherlands? Check them out here!
Reading time: 2 minutes
The historic city center of Utrecht has gained a new restaurant concept. Brewer Lowlander and restaurant The Streetfood Club have joined forces. Botania Food & Beer Garden promises to be an inspiring meeting place where natural, tasty beers and delicious dishes come together. A match made in heaven – and all that in an atmospheric, tropical green setting. Botania will be open every Monday to Sunday from Saturday the 11th of September onwards for breakfast, lunch and dinner.
You can read about a previous collaboration between Lowlander and The Streetfood club in this article.
Reading time: 2 minutes
iKi Beer is expanding their range with a line of beers in collaboration with Dutch top chef Kelvin Lin, known for his restaurant Nayolie. The beers are unique because they work with fresh ingredients and not with extracts. Fresh lemongrass was used for the ‘Lemongrass’ and Zallotti Blossom was added to the ‘Thai Sweet Basil’. CEO Rob Baan of Koppert Cress in Monster, where the Zallotti Blossom is grown, ceremoniously received the first bottle of beer.
Reading time: 2 minutes
Living up to its name, WOWorks’ mission is to fuel the passions of its team members, guests, business partners and the communities they serve to help everyone live their best life. This translates into a commitment to create a “WOW!” place to work, dine, invest and live. To give back to its restaurants’ communities this fall, all four WOWorks’ brands – Saladworks, Frutta Bowls, The Simple Greek and Garbanzo Mediterranean Fresh – have partnered with No Kid Hungry to kick off a multi-faceted fundraising campaign called the High Five Challenge with a goal of raising $400,000 (with a minimum of $125,000) which can help provide up to four million meals for kids in need*. According to new estimates, 1 in 6 kids in America could face hunger this year, but when guests dine at any WOWorks restaurant this season, they can ‘Join the Team’ in doing their part to help end childhood hunger in our communities.
Showing the guests commitment with ‘High Five Hand’ images and a ‘High Five Wall Icon Tracker’. Guests can also ‘earn’ a high value coupon!
Reading time: 2 minutes
Hyatt Hotels Corporation announced a collaboration between the Hyatt Place brand and Gopuff, a go-to platform for consumers’ immediate everyday needs, such as drinks, snacks, over-the-counter medications, home and baby products and more, including alcohol in select markets.
In short: guest can simply scan the QR code placed in their rooms and common areas to order from Gopuff’ categories like travel essentials, spa retreat, movie night, office on-the-go and more. The items ordered online will be delivered within 30 minutes. Inspiring and interesting service!
Reading time: 3 minutes
Disclaimer: This article is more for the Dutchies
After a thrilling final, The Sadistic Wizard Brewery’s Milkshake IPA ‘Makeatutara’ has been crowned winner of the Cannibale Royale & Two Chefs Brewing Homebrew Competition in Amsterdam! Five talented amateur brewers competed at Cannibale Royale Du Nord for this ultimate award, but in the end it was The Sadistic Wizard Brewery that took home the gold.
In our article of August 19, we already wrote about this fun collaboration between the restaurant chain Cannibale Royale and the brewery ‘Two Chefs Brewing’. On August 29 the Milkshake IPA by The Sadistic Wizard, was named the winner of the competition. An inspiring collaboration! Check out what they won…
Reading time: 2 minutes
Next month, multi award-winning Michelin-starred chef Niklas Ekstedt will open his first restaurant outside of Stockholm, launching Ekstedt at The Yard, part of Great Scotland Yard hotel in Westminster. Set within the historic 5* hotel which was once the site of the Metropolitan police, the hotel’s new flagship restaurant will open on 17th September, bringing Niklas’ signature style of wood fired ‘old Nordic’ cooking to the UK for the very first time.
Nordic cuisine a little closer to home, we’re kind of jealous of those foodies living in London! We love the idea of the chef combining his Nordic cuisine with seasonal British products. The Great Scotland Yard Hotel opened last year with a ‘grand unlocking’.
Reading time: 2 minutes
The Ritz-Carlton Orlando, Grande Lakes is elevating its luxury guest experience by launching an exclusive partnership with Corsa HQ. Guests of The Ritz-Carlton Orlando can now rent high-end vehicles during their stay, selecting from the Corsa HQ inventory of desirable brands including Rolls-Royce, Lamborghini, Ferrari, Bentley and more.
Reading time: 2 minutes
SJW Robotics, a Toronto based FoodTech company, will be launching a fully autonomous robotic restaurant with zero on-site employees. The company will be demonstrating the pre-commercial unit in the fall of 2021, with a commercial rollout scheduled for Q1, 2022. At the heart of SJW Robotics shines RoWok™, a proprietary automated kitchen system that cooks made-to-order meals like an accomplished chef. Armed with high-speed mechanism, RoWok captures the essence of wok-based cooking and uses state-of-the-art sensors and automation protocols to deliver consistent quality in accordance with the highest food safety standards. The design inspiration for the unit comes from industrial food manufacturing systems and an engineering team with proven accomplishments in robotics.
SJW Robotics’ next-generation restaurant will come in the form of a 100 square-foot standalone unit. The techforward kitchen’s small footprint, plug-and-play capabilities and 24-hour accessibility will enable its implementation in a multitude of locations such as airports, hospitals, universities, grocery stores, office towers, shopping malls, stadiums and industrial complexes.
Peet’s Coffee announces its new limited-edition fall menu, featuring a new plant-based ‘Pumpkin Oat Foam Cold Brew’. The fall menu, available August 25th at participating coffee bars, brings back seasonal beverage favourites, Pumpkin Latte and Maple Latte, along with an exclusive Maple Oat Frappé available to Peetnik Rewards members on the Peet’s app and online. Peet’s is also featuring its ‘Vine & Walnut Autumn 2021 Blend’, named in honour of the company’s original coffee bar at the corner of Vine St. and Walnut St. in Berkeley, California.
It’s pumpkin time again! The apple pie in the Netherlands, is as popular as the pumpkin pie in America. Even here in the Netherlands we see more and more ‘pumpkin flavor’ in combination with coffee, which addresses the sweet tooth of young people! The innovation here is that this drink is a cold coffee with a layer of plant-based foam with pumpkin taste. Here the cold brew isn’t very popular yet and certainly not as popular as in America.
At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
WIth this week links to articles about Restaurant Esmé in Chicago, founded by Jenner Tomasko (executive chef at Grand Achatz) who focuses on art and community with even a à la carte menu for ‘walk-ins’. Sounds like Chicago has a new culinary hotspot.
Starbucks opened their 10th ‘farmer support’ centre in Varginha, Brasil with the purpose to offer valuable resources to local coffee communities.
UPSIDE Foods partners with three Michelin star chef Dominique Crenn. Crenn will develop recipes and give culinary advise and if allowed she will use the lab-grown chicken in her restaurant. This is the first collaboration in the cultivated meat industry with a three star Michelin chef.
De Koningshoeven brewery is the first in the world to market a completely alcohol-free Trappist beer: La Trappe Nillis (0.0%). And McDonald’s published their Purpose and Impact Report of 2020-2021 with four impact points: Jobs, Inclusion and Empowerment, the Plant, Food Quality & Sourcing and Community Connection.
Duke’s Mayonaise started collaborating with Champion Brewing Company to produce the perfect beer that fits with a BLT sandwich: Family Recipe (5,1% ABV, 27 IBU). Kind of ‘Mayo Beer’. The new ‘food shopping’-app, Grownby, connects farmers with buyers. Wouldn’t it be great to have such an app as a cook? And getting messages like the strawberries are now ‘ready to eat’!
CandyCan gummy bears are gluten-free, plant-based, low-sugar, low carb and contain vitamins. Is it an idea to lay a bag of Gummy bears on top of a pillow for children visiting your hotel? Or to put a bag in a ‘Happy-Meal’ kind of box?
Oreo opened their first café in New Jersey. The café consists of a shop offering Oreo cookies and other Oreo treats, and fast-service where you can order Oreo treats. And in New York another sweet hybride is gaining popularity: the Croffle. This is a soft, buttery and layered croissant toasted in a waffle iron and sprinkled with different toppings.
Click on the title if you like to read the full article. Enjoy reading!
Disclaimer: more interesting for Dutchies. But this might inspire your country.
In one week, we here in the Netherlands can save more than 60 million slices of bread at home by simply not wasting it. Bakeries and supermarkets participate in a campaign of the ‘Samen Tegen Voedselverspilling’ foundation (translated: Together Against Food Waste) to prevent bread wastage among consumers. One of their initiatives is to put the sticker ‘Do you eat every slice?’ on a whopping 3 million loaves of bread. Bread is the product Dutch households waste the most, followed by dairy products, vegetables, fruit, potatoes and meat. All these products play a leading role during the national No-Waste Week from the 7th until the 13th of September.
Every hospitality entrepreneur can confirm they most likely throw away too much in a day, even if you are already consciously working on it. For those entrepreneurs who would like to participate, start to look at your business’ breakfast waste; how many slices of bread, baked rolls, bowls with fruit and toppings are thrown in the trash every day? There is room for improvement, right?
Reading time: 2 minutes
Opened in Shoreditch London, UK’s first live action video game experience that combines real-life racing with augmented reality. This all-new attraction throws players into a virtual world, living inside a real life video game to race-battle their friends, family, rivals, colleagues and more. Engineered by The Ents Inc, CHAOS KARTS combines the worlds of Go-Karting and Augmented Reality. This new and highly innovative experience has players burning rubber around an infinite number of tracks in a digitally projected world, whilst their vehicle interacts with the virtual track, and any challenges other players might ‘launch’ their way.
We spotted CHAOS KARTS back in May and wrote about it in our ‘Trends we spotted week 21’ as a kind of new real life Mario Kart experience, but it even looks more spectacular. If you’re going to London with your family, a ride into the gaming world at this place might be lots of fun with older children! For those living in the Netherlands: we will be able to visit a Mario Karts like attraction in Utrecht as well! It will open in September 2021 in House of Karts and it will be named ‘Crazy Karts’.
Reading time: 2 minutes
Independent craft brewer, BrewDog, has recently opened its hop-ly anticipated immersive, craft beer hotel: DogHouse Manchester. Located in the city centre, just five minutes from the Northern Quarter, beer fans can enjoy 18 rooms of bespoke BrewDog touches, such as in-shower beer fridges, draught beer taps and fully-loaded mini-bar, plus an epic taproom with 30 taps of craft beer and a rooftop bar perfect for stargazing.
We love some of the features at the DogHouse hotel, like the free beer for reusing your room towels; the 24-hour hotdogs, orderable via WhatsApp and of course the lobby bartender to check-in each guest with a complimentary beer. Or the canine package for the more than welcome four- legged friends, we wonder if this includes a beer for the dog as well? Or check out the beer shower!
Reading time: 2 minutes
Grubhub, one of the leading online and mobile food-ordering and delivery platform on college campuses, and Yandex Self-Driving Group (SDG), a leading autonomous vehicles developer inside Yandex, one of Europe’s largest internet companies, will roll out delivery via Yandex’s robots at its first college campus — The Ohio State University (OSU).
We also spotted a likewise system in China, where Alibaba is deploying 1,000 delivery bots across Chinese university campuses and urban communities this year. The bots, called Xiaomanlv or ‘small donkey’ in Mandarin, can deliver about 50 packages at one time and as many as 500 packages in one day, covering 100 kilometres on a single charge. Although the final robot delivery technology in our streets may differ from those some parties are testing, it looks like we will have to get used that these systems will integrate our traffic system. We can’t imagine what it will be like in Amsterdam, it’s already a big challenge to ride a bike here if you’re not used to drive here!
Reading time: 3 minutes