Instagram trend | #coffeeinacone

27-9-2016

Latte art to perfection, cappuccino served in a cone! Dayne Levinrad works at The Grind Coffee Company in Johannesburg (South Africa). He developed one of the Instagram trends of the moment: coffee in a cone. We already wrote about it in our ‘trends we spotted this week (21)‘ but when we made a round-up of all the ice-cream trends we spotted this summer we thought this trend deserved its own article. read more

Pay the restaurant bill with Instagram photo

19-5-2014

Frozen food producer ‘Birds Eye’ found out that around 52% of the people take pictures of their meals. This gave Birds Eye the idea to open the pop-up restaurant ‘Picture House’ where consumers can pay their bill in a special way. Guests pay by taking a pictures of their meal and share it on Instagram with the hashtag #BirdsEyeInspirations. This promotion is part of the digital campaign to promote their new range of premium evening meals. The pop-up restaurant ‘Picture House’ opens in Soho, London this week and will pop-up in Manchester and Leeds in June.

Instagram

19-5-2014

Frozen food producer ‘Birds Eye’ founded out that around 52% of people take pictures of their meals. This research gave Birds Eye the idea to open the pop-up restaurant ‘Picture House’ where consumers can pay their bill in a special way. Guests pay by taking a pictures of their meal and sharing it on Instagram with the hashtag #BirdsEyeInspirations. This action is part of the digital campaign to promote the new range of premium evening meals. The pop-up restaurant ‘Picture House’ opens this week in Soho, London and will open its doors in June in Manchester and Leeds.

Starwood Preferred Guest advertises on Instagram

31-1-2014

Starwood Hotels & Resorts guest loyalty program Starwood Preferred Guest advertises on Instagram. It is the first advertising campaign by a travel brand on the social media platform. The campaign runs through February 4 on mobile and desktop devices. The photos used in advertising on Instagram are already published by the brands and promoted within the feed of people who don’t follow them.

Reallifeinstagram in Utrecht

20-1-2014

There are seven real life Instagram signs placed around the new building of music stage ‘TivoliVredenburg’ in Utrecht, to give it more attention. Passers-by can make photos through one of the colored filters and share it via Social Media with the hastag #TivoliVredenburg and #reallifeinstagram. #reallifeinstagram was created by the Brazilian artist Bruno Ribeiro. He placed thirty cardboard Instagram signs with color filters nearby London’s attractions. He wanted to imitate the filters used by Instagram.

Instagram marshmallows

28-11-2013

Now it is possible to print your favorite Instagram photos on marshmallows. Very simple, you choose nine of your favorite Instagram photos and Boomf delivers the pictures on 4cmx4cm vanilla marshmallows. The site advises to use relative simple pictures with a good contrast. At this moment, the marshmallows are only available in the United Kingdom for £ 12, but there are plans to introduce the marshmallows internationally next year. A nice gift for the holidays: a marshmallow with your favorite photo into a hot chocolate during the cold winter days.

Instagramhotel

5-9-2013

After the Twitter hotel in Majorca, the first Instagramhotel is now opened in Australia. Hotel 1888 has 90 rooms decorated with photos take by guests and is fully dedicated to Instagram. When you have more than 10.000 followers on Instagram you will get a free stay at the hotel and the guest/photographer of the Instagramphoto (of the hotel) of the month also receives a free additional stay. The hotel has a special room where you can take photos of yourself and guests are guided through the environment by an Instagram map.

Instagram menu at Comodo NY

17-10-2012

Restaurant Comodo, located in New York, introduced an Instagram menu. When you cannot decide what to order, check out the recommendations of your friends through the photo application Instagram. You can upload your photo’s as well under the hashtag #ComodoMenu to suggest your friends about the Comodo menu.

Instaprint, prints instagram snaps directly

17-4-2012

You can edit photos directly on your smartphone with Instagram. With the Instaprint booth it is possibly to print the photo directly. The booth collects all the printed photos. Great idea for clubs.

Trends we spotted | Week 18

6-5-2024

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Ruby Hotels pioneers 35-hour work week in their hotels;
• A creative way to present charcuterie, a ‘wine glass charcuterie topper’;
• The new plant-based UNLIMEAT Pulled Pork Wrap is now available at all Starbucks locations in Hong Kong;
• The launch of P.F. Chang’s ‘fortune cookie flower bouquet’ for Mother’s Day;
• A new way of having breakfast: teeny tiny croissant cereals.
• Chanel International Beach Experience – created with a touch of AI by ‘My Little Saint Tropez’. We spotted more examples of these kinds of collabs last year!
• Spotted on the Instagram of ‘Friends from Thailand travel Guide’ – Thai street food called Ka-nom Khai Nok Krata, which is Thai Fried Sweet Potato Balls. Looks delicious!
• Last but certainly not least: an extraordinary marketing stunt by a restaurant.

Enjoy reading!

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