Restaurant JAQ celebrates Valentine’s Day with an exclusive dinner Inspired by Atelier JAQ

30-1-2026

On Saturday, February 14th, Restaurant JAQ in Rotterdam will host an exclusive 3-course Valentine’s dinner featuring cava and specially crafted cocktails. During the evening, guests will be immersed in the artistic world of Atelier JAQ. This special night is dedicated to love, creativity, and gastronomy, offering a refined experience for couples or friends who wish to celebrate Valentine’s Day in a unique way.

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From Brussels to Antwerp | Fernand Obb puts the croquette centre stage

30-1-2026

The Brussels-based delicatessen concept Fernand Obb will open a new location in Antwerp in the spring of 2026, on the corner of Paleisstraat and Anselmostraat. The popular and approachable concept by chef-founder Cédric Mosbeux, known for its award-winning artisan grey shrimp croquettes and Belgian classics, will thus gain a third location, featuring its own Antwerp twist.

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Trends we spotted | Week 4

27-1-2026

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Did you know that 1 in 8 Americans has worked at a McDonald’s restaurant at some point? McDonald’s in the US taps into this insight with McDonald’s Arches & Ambition, the 1 in 8 Mentorship Program.
• Bouldering is also fairly popular in the Netherlands. Recently, we came across two new variations: moving climbing walls.
• Happy Doggo: squeaky dog toys shaped like fries, sandwiches and burgers at McDonald’s France. Likely a hit with many Dutch dog lovers and McDo fans as well!
• Burger King US introduced The Ultimate Steakhouse Whopper as part of its ‘Whopper by You’ initiative.
• McDonald’s Germany launched a new vegetarian platform with the introduction of five plant-based products: Veggie lovers welcome.
• On Saturday 31 January, Stooges’ Funhouse opens in Het Industriegebouw on Rotterdam’s Goudsesingel. This will be their second location in Rotterdam.
• From February 26 until the next edition of De Vrienden van Amstel LIVE, a musical get-together, hits the road. Every Thursday evening, a different traditional pub hosts a night full of music, friendship and atmosphere: Amstel LIVE in the pub.
• Van Gelder Netherlands, producer of plant-based products, launched a unique range of seven fully plant-based sauces and dressings for the foodservice market during HORECAVA 2026.

Enjoy reading!

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Pizza Hut’s new un-Italian pasta campaign | Approved by the toughest food critics: Italians?

26-1-2026

A funny campaign by Pizza Hut in Dubai! They recently launched pasta – and not just any pasta. According to the company their pasta is creamy, cheesy, overloaded with sauce and proudly breaking every Italian culinary rule. The brand even calls it un-Italian pasta. Knowing this would never win over traditional Italians, Pizza Hut decided to do something bold: challenge Italian identity itself.

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Longevity & Wellbeing Club Surrenne launches retreats at the Maybourne Riviera

26-1-2026

Surrenne, the wellness and longevity club founded in London and located within The Emory hotel in Belgravia, is launching a new series of four-night transformational retreats at Surrenne Riviera, set within the clifftop Maybourne Riviera on the Côte d’Azur. Extending beyond private membership and hotel guests, the retreats bring Surrenne’s signature philosophy—combining science, ancient wisdom and nature—to a wider audience.

We recently wrote about ‘Longevity Everyday’ by Novotel, both examples of which show that the concept of longevity can be interpreted broadly!

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Novotel introduces ‘Longevity Everyday’ | Wellbeing as standard

23-1-2026

Novotel, part of Accor, presents ‘Longevity Everyday’, a global strategy with which the hotel brand aims to structurally integrate wellbeing, vitality and sustainability into the daily experience of travellers. With more than 600 hotels in over 60 countries, Novotel is responding to the growing focus on physical and mental health while travelling. Whereas many wellbeing programmes are complex or exclusive, Novotel makes healthy choices practical, accessible and applicable.

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Young Poelzicht talent given the spotlight | Wine Bar & Bistro Petit Caveau has opened in Tiel

23-1-2026

Since January 7 2026, the Betuwe region in the Netherlands has gained a new culinary hotspot: Wine Bar & Bistro Petit Caveau in Tiel. Located in one of the oldest listed buildings in the historic city centre at Korenbeursplein 1. Edwin Muns, an experienced entrepreneur joins forces with young talents Camilo van Drumpt Sanstra and Olivier Landewers from Brasserie Poelzicht. The result is an intimate venue where fresh Mediterranean bistro dishes, genuine hospitality and a distinctive wine list come together.

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Reservation system FRANK conquers the top of Dutch gastronomy

9-1-2026

Even before its official launch, the Dutch reservation system FRANK has already gained a prominent position within Dutch gastronomy. While the system will officially debut on 12 January 2026 at the Wine Professional trade fair in Amsterdam, numerous leaders in Dutch gastronomy are already working with the software. Its focus on AI and seamless integration of reservations and guest data already make FRANK the new standard for hospitality.

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New Dutch brand Bo&Co introduces locally produced organic syrups

9-1-2026

The new Dutch brand Bo&Co is introducing a range of locally produced organic syrups, developed for professional use in the hospitality and retail sectors. The brand is launching with five flavours: Lemon, Strawberry, Raspberry, Lemongrass–Ginger and Elderflower, made with carefully selected organic ingredients. The official market launch of Bo&Co will take place during Horecava 2026.

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Mastercard Hotelnacht 2026 | The Art of Balance

8-1-2026

On January 17 & 18, during the Mastercard Hotelnacht (Hotel Night) Amsterdam, the city will revolve around wellness, energy and unique hotel experiences. During Mastercard Hotelnacht, the most beautiful hotels in the city open their doors to residents of Amsterdam, offering a weekend full of one-night-only experiences. Visitors from outside Amsterdam can also take part in the experiences. The 2026 edition is all about The Art of Balance: the perfect mix of wellness and celebration, calm and excitement – in true Amsterdam style. Hotelnacht is the perfect opportunity for residents of Amsterdam and other curious visitors to experience the city in a completely new way.

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