The age limit for buying alcohol and tobacco in the Netherlands will increase to 18 years on January 1, 2014. The Ministry of Health has launched the campaign NIX18 in collaboration with a number of partners. The campaign was kicked of on November 18 in the Feyenoord Stadium by Ronald Koeman and the secretary of Healthy Martin van Rijn. NIX18 draws attention that young people under the age of eighteen should not smoke or drink. Some famous Dutchies tell their story about not drinking or smoking under the age of eighteen on the website of NIX18. Partners of the campaign also organize some one-on-one activities for children and their parents to encourage to explain that they are not allowed to buy alcohol and tobacco.

Website: NIX18

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