14-112013

Lidl pop-up restaurant at Michelin-star level

14-11-2013

Restaurant Dill opened on September 13 in Stockholm. London-based chef Michael Wignall** made the menu and organized the kitchen. A 9-course menu was prized at an astonishing € 55,-, and the restaurant was fully booked from day one on. Too good to be true? Yes it was! It appeared to be a marketing stunt for Lidl. Only four ingredients (including liquid nitrogen) that were used for the preparation of the courses weren’t part of the supermarkets assortment.

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Website: Lidl Zweden

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Lidl pop-up restaurant at Michelin-star level

14-11-2013

Restaurant Dill opened on September 13 in Stockholm. London-based chef Michael Wignall** made the menu and organized the kitchen. A 9-course menu was prized at an astonishing € 55,-, and the restaurant was fully booked from day one on. Too good to be true? Yes it was! It appeared to be a marketing stunt for Lidl. Only four ingredients (including liquid nitrogen) that were used for the preparation of the courses weren’t part of the supermarkets assortment.

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