Julius Meinl is serving coffee with a surprise for International Coffee Day
Celebrate International Coffee Day with Julius Meinl
This International Coffee Day, premium Vienna-based roaster Julius Meinl invites coffee lovers to pause, connect, and celebrate the joy found in every cup. On October 1st 2025, customers visiting participating cafés and outlets serving Julius Meinl will receive a Scratch & Win card with their coffee purchase – offering the chance to win another coffee for free, on the spot.*
Another great example of how you can capitalise on international days!
1 minute read
Celebrate International Coffee Day with Julius Meinl
For Julius Meinl, coffee is more than a drink. It’s a ritual, a pause, a moment to savour. Whether it’s a quiet me-moment, a warm we-moment, or a well-deserved pause in your busy day, a cup of coffee brings joy to the everyday. “There’s something uniquely nostalgic and joyful about scratch cards. That moment of anticipation, the hope, the tiny thrill… it’s a small gesture that brings a smile, and perfectly captures the spirit of Julius Meinl.” Says Christina Meinl, 5th generation family member.
Join the Celebration
Visit a café serving Julius Meinl coffee near you this October 1st and experience the joy of coffee, connection, and a little added excitement. Whether you’re treating yourself or catching up with loved ones, they will be ready to serve happiness in every cup. Bring your friends, sip something special, and see who’s lucky enough to win. Full terms and conditions, as well as participating locations can be found here.
*And the scratch cards are available while stocks last at participating locations.
About Julius Meinl
The company was founded in 1862, and is one of the oldest coffee roasters in the world and an iconic Vienna coffee house brand. Dedication to quality has been a family trademark for five generations. With more than 160 years of experience in sourcing, blending and roasting, their coffees and teas are sold in over 50,000 hotels, coffee houses and restaurants in 70 countries, as well as a growing number of retail outlets.
We have written about much more inspiration at horecatrends.
Website: Julius Meinl
