Internet access through Coca-Cola vending machine
At the Coca-Cola concept store on Copacabana beach in Rio de Janeiro, a soda machine has been installed that dispenses free mobile internet access instead of a beverage. The “Happiness Refill,” was created by three Ogilvy offices (Sao Paulo, Rio and Recife). To use it, consumers have to press their phone against the tap to receive data credits for free internet navigation on an exclusive Coca-Cola mobile browser. The browser provides access to Coke FM radio, social networks (Facebook and Twitter) and the weather forecast.