Healthier fries at Burger King

26-9-2013

Burger King has introduced a healthier version of the French fries in the United States. The SATISFRIES™ are French crinkle-cut fries and contain 40% less fat and 30% fewer calories. According to Burger King the SATISFRIES™ are healthier because they used another batter that absorbs less oil. To launch the healthier French fries, Burger King has started the campaign #WTFF (What The French Fry). Large French fry pods where placed in high traffic areas in New York City, Los Angeles and Chicago to encourage passersby to take pictures to post on social media using the hash tag #WTFF.

Website: Burger King

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