Eye tracking app tested by Pizza Hut


A digital app that makes choices for you. Pizza Hut and the Swedish eye tracking innovators of Tobii are testing the possibilities in an app. They hope to launch with their subconscious ordering feature by the end of 2015. It could change our dining experience, especially for those who have difficulties choosing between pizzas.

Check out their video to see how it should work!

About eye tracking innovator Tobii

Tobii is the world leader in eye tracking. They transform industries and lives with humanized technology using eye tracking as core. Tobii delivers comprehensive, market-leading eye-tracking for applications such as computers, gaming and vehicles.

Bron: PSFK

Website: Tobii / Pizzahut

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