Clothing retailer Urban Outfitters is getting more and more into the ‘experience retail’ with the acquisition of Philadelphia-based Vetri Family restaurant group.
As the writer of the article at Eater.com states: “Experience retail” swaps dinner-and-a-show for dinner-and-some-shopping. As a mother of a daughter who loves to shop at Urban Outfitters, I have to admit that it would be great to be able to say; “take your time while you’re shopping, I will be at the restaurant or at the nail studio”. Imagine all that within one shop.
As a response on their stock decline of 6,94% over the past three months they started as a clothing and home goods retailer. It expanded into a more general lifestyle arena, with concept stores including in-house nail bars and performance stages as well as restaurants from great American chefs, like Marc Vetri, Michael Symon and Ilan hall since spring 2014. In April 2014 Space Ninety 8 opened, the Williamsburg Urban Outfitters concept store that includes an auxiliary branche of The Gorbals, the restaurant of Ilan Hall’s.
Urban Outfitters has been experimenting with the ‘experience retail’ since 2008, at that moment their store in Los Angeles, Space 15 Twenty, including a nail art studio, a skateboard shop, a performance stage and an Umami Burger outpost.
Read the full article on Eater if you want to know more.
Is co-creating an experience with local restaurants, a benefit your shoppers can’t buy with a click on their mouse? Is it perhaps one of the answers to the growing e-retail business? In the Netherlands we currently have multiple chefs who fit the current retail concepts. However if we change it around and imagine that restaurant chains start selling clothing or other goods via shop-in-shop formulas is prohibited according to the Dutch government. With all the current developments in today’s world it is necessary to review the legislation as a response to the competition of the retail with respect to the hospitality industry. ^Marjolein
Website: Urban Outfitters