DomiCopter
13-6-2013
Domino’s pizza is testing to deliver pizza’s via a helicopter drone ‘DomiCopter’. The ‘DomiCopter’ delivers the pizza in a heat wave bag to keep the pizza hot. The drone can travel hundreds of meters without refueling and is environmentally friendly. The ‘DomiCopter’ is created by drone specialist AeroSight, Big Communications and T+Biscuits. The ‘DomiCopter’ is a prototype but might be used more in the future.
Away on business by Accor
7-6-2013
Accor Hotels introduces an iPad-app for the business traveler. The app ‘Away on Business by Accor’ offers business travelers a planning tool and it gives tips. Travelers can book a hotel room at a Accor Hotel through the app, but it also offers suggestions for restaurants and attractions, manages travel costs and you can import and personalize a planning. The app includes practical tools, such as the weather forecast, a map of the public transport and a LinkedIn conncection search in the area.
Scrabble Wi-Fi
5-6-2013
In Paris you can get free Wi-Fi by playing Scrabble on your phone. Paris has got quite a lot of places where Wi-Fi is not available, so Ogilvy Paris introduced the game Scrabble Wi-Fi. Scrabble placed three Wi-Fi hotspots in the city where correct spelling and creative use of language was rewarded. Create any word using up to seven letters for the password and the score will be converted into free Wi-Fi minutes. So the higher your score, the longer the connection.
Skinny coke vending machine
29-5-2013
Coca Cola shows in a special way that the diet coke contains no sugars nor calories. This vending machine is elegant and skinny and can easily be placed.
Midtown Pop-Up Hotel
28-5-2013
As a solution for the real estate crisis in Manhattan, the Copenhagen-based architects of PINKCLOUD have designed the Midtown Pop-Up Hotel. The PINKCLOUD Midtown Pop-Up Hotel is designed in such a way that it can easily transform an empty office space into a hotel. The clients can order different modules, varying from a hang-out for backpackers to luxury suites. This enables clients to create any hotel they want. The modules can easily be transported by truck and can easily be traced by the RFID tag.
Bake a pizza in your DVD player
23-5-2013
Domino’s Brazil has launched a great campaign with a local video stores: bake a pizza in a DVD player. When you place the DVD into the player, it looks like a average movie disk. When the temperature of the disk increases throughout the movie, the ink will be activated. After the movie, when the disk is ejected, the DVD is transformed into a mini pizza with pizza aroma, fresh baked into you player. The pizza has a message that encourages fans to pare the next movie with a Domino’s pizza.
Recharge your phone through an umbrella
16-5-2013
As the summer season begins, people often work outside. With this umbrella, guests at your terrace can recharge their laptop or mobile via an USB outlet. The umbrella has a small solar panel that converts solar energy into electricity for the USB outlet. Restaurants can provide their guests with extra service, allowing guests to spend more time on the terrace.
EatWith
14-5-2013
Imagine, you are on a holiday and you want to eat a local dish. You can eat a meal at a restaurant, but you can also have a dinner at someone’s home… The global community EatWith invites people to dine in homes across the world. Users can offer their ‘kitchen’ on the website of EatWith as an alternative for the restaurants in the area. Travelers can have a cozy dinner at someone’s home, share stories, have an unique experience and meet new people. It is a similar concept as AirBnB. The question is to what extent providers on this website must meet requirements such as hygiene and so on.
Send your mother a Dominos audio pizza
2-5-2013
On 12 May it is Mother’s Day. In the coming weeks we will publish remarkable recipes and promotions on horeacatrends. Do you have a special recipe or does your restaurant or hotel plans a special activity, let us know by mail via tip@spronsen.com.
Domino’s started a funny Mothers day promotion. The pizza chain gives away 50 free pizza cards with a personal audio message, including your mother’s favorite pizza. Through Facebook you can record a message and the 50 most original messages will be delivered on Mothers day with her favorite pizza.
Be part of the Tiger Beer augmented reality campaign
23-4-2013
A nice example of augmented reality. An interactive Tiger Beer video wall ( of beer brand Tiger Beer) situated along the connecting walkway within Dhoby Ghaut MRT station detects passers-by through infrared motion sensors, displays the persons walking past and triggers speech bubbles to appear above their heads, as if they were thinking out loud. The speech bubbles contain quotes with excuses to not miss the football match. Fans can post their most original and innovative suggestions on how to make it in time for a match online. The best submissions will be featured on the video screen.