LIGHTYEAR-experience at Novotel
23-6-2022
Novotel, in collaboration with Disney and Pixar, is excited to announce an intergalactic campaign to celebrate the launch of LIGHTYEAR, beginning on June 16 and continuing throughout the summer. LIGHTYEAR is a family-friendly animated adventure that tells the origin story of the heroic space ranger, Buzz Lightyear. Novotel will delight its guests, fans, and followers with special offers, surprises, and fun activities inspired by the film at hotels across more than 50 participating countries around the world. Novotel’s multi-film collaboration with Disney and Pixar has already successfully celebrated the launch of three previous films: ONWARD, SOUL and LUCA.
Children get an assortment of Disney-Pixar’s LIGHTYEAR colouring pages, games, stickers and, on request, a star projector that transforms their room into an unworldly space. But you can also take photos as Buzz with an exclusive Snapchat Lens or pose with a digital Buzz in the lobby via an augmented reality photo shoot. And of course, you can win prizes on their social media.
Project ‘Ingelijst’ expresses gratitude to the hospitality industry in Rotterdam
21-6-2022
Nine striking heads adorn beer bottles and pub walls. According to the beer brand Vedett, it is often the staff that makes the difference. That smile you get for free with your beer, the listening ear behind the bar and the good conversations between orders. After years of lockdowns and uncertainty, it is important to thank these indispensable people. Because they are here again. Because they exist. And because they make every day just that little bit better. Project ‘Ingelijst’ (Framed) is the name of a creative project that started last year in Utrecht and was created especially to put hospitality workers in the spotlight after the corona crisis. In collaboration with the beer brand Vedett, young illustrator Libra Telako immortalized nine people in Utrecht and now nine giants in the hospitality industry in Rotterdam with her colourful and striking style.
Free Heri Heri For All during Keti Koti on July 1
20-6-2022
This July 1st, ‘Free Heri Heri For All’ will take place. Free Heri Heri For All was developed by KIP Republic in memory of the history of slavery and to connect history with the present. The first edition took place in 2020 with 4,000 free dishes that were distributed across all Amsterdam city districts, the event has since grown into a nationwide celebration with more than 20,000 Heri Heri dishes that will be distributed in eight provinces this year. Free Heri Heri unites society in remembrance of the history of slavery.
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New pop-up city terrace ‘de Prairie’ in Eindhoven
17-6-2022
After two sold-out editions in 2020 and 2021 with city oasis ‘de Zomertuin’, a new event returns to Eindhoven this year. City terrace ‘de Prairie’ will take place from Wednesday, 15 June to 28 August at De Caai. At the Prairie, you can play among the hay bales and farm animals, eat tasty and healthy food, barbecue or have a drink, and above all, be inspired by the pure outdoor life.
Pop-up restaurant SterkWater introduces visitors to Fort Giessen in a culinary way
17-6-2022
In July, you will have the opportunity to discover the Dutch Fort Giessen in a culinary way. From 7 to 31 July, travelling pop-up restaurant SterkWater, a catering experience that brings the hidden stories of the Dutch Waterline to life, will take place here. At Fort Giessen, visitors will be taken on a culinary evening full of stories, delicious food and music. With a menu inspired by the fortress, SterkWater lets you experience Dutch history in a very special way.
Guests are offered a full dinner including drinks and an evening of music and experience. All information and tickets can be found on the website.
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Pika Fest | New hot sauce festival on June 25
17-6-2022
Amsterdam has the first edition of Pika Fest on June 25th! A new free, sustainable and community driven hot sauce event featuring local hot sauce producers. Pika Fest welcomes heat seekers from Amsterdam and around the world to celebrate the ‘pikante’ way of life all together with Pika Fest. Enjoying hot sauce, snacks, music and drinks.
How about BBQ Bowls this summer? | Limited release by Sonny’s BBQ
14-6-2022
Sonny’s BBQ, an industry leading BBQ restaurant in the USA, recently announced the launch of their new BBQ Bowls, showcasing the brand’s innovation, value, and culinary expertise. For a limited time, guests will have the ability to build their own BBQ Bowl or choose from three specially crafted Pitmaster Select Bowls: Classic BBQ, Kickin’ Chicken, and Smokin’ Brisket. BBQ Bowls will be available at all Sonny’s locations as from June 13.
Poké Bowls are very popular in the Netherlands and even wok food is served in bowls nowadays. Even all kinds of breakfast bowls, like for example a smoothie bowl or an acai bowls. Would you like to try a bowl with Sonny’s BBQ dirty rice or mac and cheese, vegetables and meat? Or serve a BBQ Bowl at one of your barbecues?
Restaurant Noor (*) in Groningen gives students 50% discount
14-6-2022
Restaurant Noor in the city Groningen in the north of the Netherlands has recently been awarded with a Michelin star and is giving students a 50% discount on their entire bill this fall. Owners Marleen and Jeroen Brouwer want to make dining in a top restaurant more accessible to students and thus invest in potential guests of the future. The student offer runs from September through December 2022 and is valid every second Tuesday of the month.
Trends we spotted | Week 23
10-6-2022
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about amongst others ‘tree free paper’, notebooks made from upcycled stone waste. Is ‘Paper / On The Rocks’ interesting as stationary for those hotels who strive to be as sustainable as possible?
Audi USA teams up with three-Michelin-star Restaurant Noma and global nonprofit MAD to spark conversations around sustainability. And the National Museum of Art, Architecture and Design opens in Oslo on 11 June, 2022.
You can play ‘feather bowling’ at Randolph Beer bar in Brooklyn. We never heard of ‘Feather Bowling’, or ‘Trabollen’ as they call it in Belgium, did you? Culinary cruise during the hundredth edition of the Dutch sailing event ‘Kaagweek’.
We love the simple idea behind the Pride Wopper of Burger King in Austria (that features a same-side bun for “equal love and equal rights”) but the campaign gets a lot of reactions. The Colombian brewery Dos Tercos prints promises by presidential candidates on beer cans. To remind them of it!
The Apollo Hotels successfully transformed into Leonardo Hotels and their new website is online as well. And TENZING Natural Energy is now also available in the Netherlands, it’s a completely plant-based, low-calorie energy drink with a positive impact on the planet.
Trends we spotted | Week 22
3-6-2022
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about amongst others the sunscreen swap with the new suncare brand Project Reef at the Four Seasons Resort Maui for World Oceans Day. And would you like to try a pizza with Pepsi Cola infused Pepperoni or as they call it, the Pepsi-Roni Pizza.
Inspiration for pastry chefs: from the pastry chef at the Venetian Resort in Las Vegas, Chambord Foam will be served at their new dessert action station. And from our favorite pastry chef Dominique Ansel, his delicious looking Around The World collection.
Chipotle kicks off pride month with ‘Always Real’ actions for the LGBTQIA+ community, inspiration for other restaurants during their cities pride? And we once tasted Fried Pickles, we loved it so if we lived in the USA we would visit Zaxby’s, the premium quick-service restaurant that has added it to their menu.
Nobu Hospitality continues strategic European expansion with the announcement of Nobu Hotel Madrid, again in a long-term agreement with Millenium Hospitality Real Estate SOCIMI (“MHRE”).
Two new drinks on the Dutch market: the Filipino Santa Ana Gin which is imported by André Kerstens in The Hague and a slow tequila: Mijenta Tequila Blanco and Mijenta Tequila Reposado!
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Lightyear-experience at Novotel
 in Groningen gives students 50% discount)
