Kraft baconizes BleacherReport
13-7-2012
We often see examples of America’s extreme love for bacon. Kraft homestyle partnerred with sports website BleacherReport and promoted one of their new pastas with shap cheddar and bacon flavor by baconizing the sports website. For the baconized website 1.000 strips of bacon were used.
Chipotle sustainable video clip
13-7-2012
Mexican restaurant Chipotle collaborated with country music legend Willie Nelson and film-maker Johnny Kelly to create an animated video. In the clip they emphasize the importance of developing a sustainable food system. It’s a clear positioning strategy by the restaurant, that has a very complete website as well.
The bended cucumber dinner
13-7-2012
De Vereeniging and De War organize the ‘Kromme Komkommer diner’ (Bended Cucumber dinner) in Amersfoort on the 20th of July at 17.30 o’clock. The ingredients for the dishes are saved from the waste bin, the expiration date has just been passed for exemple or the vegetables and fruits are not perfect enough to sell them in supermarkets. In between the courses various speakers tell what impact different food rules and regulations have on them. More information at www.dewar.nl, subscibe at eten@devereeniging.nl.
Washing dishes to pay the bill
12-7-2012
Some people joke around, if you cannot pay the bill, you will end up in the kitchen to do the dishes. Scotch-Brite, a Brazilian supplier of cleaning supplies, started a marketing campaign to reach the younger target. In several restaurants in Sao Paulo, people receive, when asking for the bill, a Scotch-Brite sponge that read, “Don’t want to pay the bill? Go wash the dishes”.
Kitchen & Bar Van Rijn opens in Amsterdam
11-7-2012
On the 5th of September ‘Van Rijn Kitchen en Bar’ opens officially, but it’s possible to have a sneak peek already. The dine & dance concept at the Rembrandtplein in Amsterdam has a 7,5 meters high ceiling with a self portrait of Rembrandt van Rijn in a mosaic of acoustic tiles. The open kitchen serves ‘Dutch cuisine fushion with a twist’, Jazzy D will host the jazz-oriented music nights.
Photo: Klijn Fotografie
Taco Bell QR-code from lemons and avocados
11-7-2012
Taco Bell and ad agency Draftfcb Orange County made QR-codes from lemons and avocados. The codes were used for print ads in US Weekly and People.
Coffee drinkers ambushed by Orbit Chewing Gum
11-7-2012
Chewing gum brand Orbitz claims to remove coffee stains on teeth. To promote their product, two mascots ran around town to visit people that checked in at local coffee shops via social media. The ambushed people got a chewing gum test kit and were stimulated to mention Orbitz on social media. Check the video.
Be creative with plates
10-7-2012
The Dutch Pastry Team won the third place on the World Pastry Team Championships 2012 in Las Vegas by serving this beautiful dessert. This special plate completes the dish perfectly.
The Train of Taste
10-7-2012
In the north of Italy, in the vicinity of Lago d’Iseo, the Train of Taste (Treno dei Sapori) is passing by. During this train ride, you not only enjoy the beautiful surroundings, but several delicacies from the region will be served as well. In each region, a different delicacy will be served.
Cooking with hay
10-7-2012
It has been done for centuries, but may sound not that common anymore; cooking with hay. It has many applications and several chef use hay in the kitchen. For example, Heston Blumenthal uses hay to smoke his mackerel, restaurant North Road in London serves hay-baked rabbit and Restaurant Jean Georges even serves hay-flavored ice cream.