Cooking attributes and crockery in bird flight

19-1-2012

Photographer Carl Kleiner and stylist Evelina Kleiner created the book for IKEA (which we had previously written about) captured the ingredients in a very graphic way in a picture. Now they are busy with another project for IKEA: cooking attributes and crockery, again from a bird flight perspective. Minimalism at its finest. See the cooking attributes and crockery in bird flight here.

Lays win action

18-1-2012

Lay’s is organizing an action “Maak de Smaak” (Dutch for Make the Tase) in the Netherlands, after the success in 2010. New is that consumers can “Battle” online to help determine making three finals in August. The winning taste will be for sale as a limited edition for one year, beginning from November 2012.

Cakehouse hangs on cup

17-1-2012

Dille & Kamille sells a baking form of a house where three separate forms after baking can be glued together with icing. This creates a cottage with a notch that can be hanged on the edge of a cup. Nice to serve this next to a cup of coffee. See the cookie here.

How to use Kitchen tools by IKEA

17-1-2012

IKEA created a commercial to demonstrate how kitchen tools can be used. They also released an app that tells how the recipes must be made and how long you have to workout to eat a cake without gaining weight. There is also a site where you can participate to a sport contest. The person who burned the most calories wins kitchen tools. Watch the movie.

Braille burgers

16-1-2012

The burger restaurant Wimpy in South Africa developed braille burgers that are topped with sesame seeds. They did that together with the Institute for the Blind, to promote the launch of the menu in braille. The 15 braille burgers that were baked for this occasion generated free publicity to an estimated 800.000 sight disabled people throughout the country.

Choc-kiwi Lolly

16-1-2012

This combination from healthy and tasty will be a welcome addition to your dessert. See the website from Culy for the recipe of this chocolate-kiwi lollipop.

Star Wars burgers

13-1-2012

The French fastfood chain Quick is known for the burgers they sell inspired  by movies. They designed three burgers to celebrate the new Star Wars movie Phantom Menace 3D that will be released in France in February. There is the Jedi Burger (inspired by the Star Wars Characters Joda), the Dark Vador (French for Darth Vader) and the Dark Burger. The burgers are for sale in France from 31 January.

Dining pods

13-1-2012

The Dutch design studio Tjep, revisited several elements for the restaurant Fabbrica in Bergen.  People want more authenticity these days, so they designed cozy and elevated dining pods that transports us back to a time of forts and tree houses. See the dining pods here.

Chocolate messages via augmented reality

12-1-2012

Thanks to a free Android and iPhone mobile application by OgilvyOne Worldwide, Greek consumers can use their phone to send a message to a friend via any chocolate bar from Kraft Foods’ Lacta brand. The video shows how.

Healthy appetizing meals for kids

11-1-2012

Graphic designer Heather Sitarzewski thought of a way to make eating healthy food more appetizing. In one example, Sitarzewski turns pasta, peas, bread and raspberries into a Miss Piggy artwork. Click here for more examples.  

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