Starbucks launches the ‘Ube Spring Drinks’-collection across European stores

26-3-2026

  • Starbucks launches the ‘Ube Spring Drinks’-collection across European storesStarbucks launches the ‘Ube Spring Drinks’-collection across European stores

Starbucks launches its ‘Ube Spring Drinks’-collection across European stores, featuring beverages inspired by the vibrant purple yam from the Philippines. From lattes and matcha to Frappuccinos®, the range combines the nutty sweetness of the yam with a striking purple color. By introducing the ‘Ube Spring Drinks’-collection, Starbucks brings a centuries-old culinary tradition to café menus while tapping into growing interest in global flavors and seasonal innovations. The collection delivers a fresh taste experience and visually appealing drinks that perfectly capture the energy of spring and social media trends.

2 minutes read

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Bagels & Beans introduces the Caffeine Compass | Discover your personal caffeine rhythm

26-3-2026

  • The Caffeine Compass by Bagels & BeansThe Caffeine Compass by Bagels & Beans

From strategic sipper to double-shot thinker, insight into how coffee affects your energy. These days, we measure just about everything. Our steps. Our sleep. Our screen time. But our caffeine intake often remains overlooked. Even though coffee is a fixed part of the daily rhythm for many Dutch people: nearly 80% drink coffee weekly, averaging around 3 to 4 cups per day. With the Caffeine Compass, Bagels & Beans provides insight into what that means for your energy throughout the day.

2 minutes read

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Trends we spotted | Week 12

23-3-2026

  • 160 years of hospitality celebrated amongst others with an 't Noorden Blond Beer160 years of hospitality celebrated amongst others with an 't Noorden Blond Beer
  • A special Easter egg at Claridge’s ArtSpace Café created by chef Thibault HauchardA special Easter egg at Claridge’s ArtSpace Café created by chef Thibault Hauchard
  • Easter by Cedric Grolet at The Berkeley in LondonEaster by Cedric Grolet at The Berkeley in London
  • Afternoon Tea at Jean-Georges at The Connaught in LondonAfternoon Tea at Jean-Georges at The Connaught in London
  • HEINEKEN has surpassed the 1,500 0.0 tap points mark in the NetherlandsHEINEKEN has surpassed the 1,500 0.0 tap points mark in the Netherlands
  • The first direct booking app for hotels launches in ChatGPT by LighthouseThe first direct booking app for hotels launches in ChatGPT by Lighthouse
  • Design & Wijn launches Dutch fortified wine - PortiqueDesign & Wijn launches Dutch fortified wine - Portique

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Padbol, an energetic Argentine game that combines padel and football on a fenced-off court.
  • Lighthouse is launching the first ChatGPT app for direct hotel bookings, featuring AI-driven, reliable hotel information.
  • 24H Chefs, a biennial initiative with Gault&Millau, sees top chefs cook for 24 hours to raise funds for War Child and the Prinses Máxima Centrum.
  • Bagels & Beans is expanding to nearly 100 locations, preparing for international expansion and appointing Carolien Vergouwe as managing director.
  • The ‘Wissel ’ns Wat!’ campaign encourages the Dutch to make plant-based choices and offers a newsroom on the protein transition.
  • Design & Wijn, in collaboration with Wijngoed Gelders Laren, is launching Portique, a Dutch port-style wine in a limited edition of just 438 bottles.
  • Le Pain Quotidien is opening a location at Designer Outlet Roermond, thereby expanding its presence in the Netherlands.
  • HEINEKEN has reached 1,500 alcohol-free tap points in The Netherlands and is promoting responsible 0.0 draught beer consumption at sports clubs.
  • Het Noorden celebrates its 160th anniversary with Noorden Blond, a speciality beer brewed by Brouwerij Wentersch.
  • Nine new properties join the global Relais & Châteaux collection.

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Layan Life by Anantara | A new generation of women-focused longevity retreats

23-3-2026

  • Layan Life by Anantara Herbal Remedy with TTM ConsultationLayan Life by Anantara Herbal Remedy with TTM Consultation
  • Layan Life by Anantara - Thai Traditional MedicineLayan Life by Anantara - Thai Traditional Medicine
  • Layan Life by Anantara - ExteriorLayan Life by Anantara - Exterior
  • Anantara Layan Phuket ResortAnantara Layan Phuket Resort
  • Anantara Layan Phuket ResortAnantara Layan Phuket Resort

Layan Life by Anantara, the brand’s flagship wellness retreat at Anantara Layan Phuket Resort, introduces a new collection of women-focused longevity retreats designed to support and empower women at every life stage. From tech-overloaded teens to women navigating midlife hormonal changes and those seeking strength and vitality later in life, the programmes address evolving wellbeing needs.

2 minutes read

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KAGE Lab opens in Brussels | Tea-based drinks, built like cocktails

20-3-2026

  • Boupinh Lam, KAGE - Credits by Saskia NeirinckxBoupinh Lam, KAGE - Credits by Saskia Neirinckx
  • KAGE opens KAGE Lab in Brussels - tea-based drinks, built like cocktails for takeawayKAGE opens KAGE Lab in Brussels - tea-based drinks, built like cocktails for takeaway

After launching their tea and matcha collection in 2024 and opening Kage Specialty Tea, KAGE announces the opening of Kage Lab, a new concept set to open in April 2026 at Rue Lesbroussart 20 in Brussels. KAGE Lab introduces a new approach to daytime drinks: tea-based beverages developed with the precision and techniques of cocktail bars.

2 minutes read

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NORRA by Le Nord in Bilthoven focuses on more accessible fine dining

19-3-2026

  • Grégory en Lieke Nicole-Creemers van NORRA by Le Nord - credits Iwan RutjesGrégory en Lieke Nicole-Creemers van NORRA by Le Nord - credits Iwan Rutjes
  • Krab, koolrabi, gyoza, sudachi, bisque - NORRA by Le Nord - credits Iwan RutjesKrab, koolrabi, gyoza, sudachi, bisque - NORRA by Le Nord - credits Iwan Rutjes
  • Heilbot, mosselen, spinazie, spiering, druif, pastinaak, sauce Normande - NORRA by le Nord - credits Iwan RutjesHeilbot, mosselen, spinazie, spiering, druif, pastinaak, sauce Normande - NORRA by le Nord - credits Iwan Rutjes
  • Restaurant NORRA by Le Nord - credits Iwan RutjesRestaurant NORRA by Le Nord - credits Iwan Rutjes

Restaurant NORRA by Le Nord in Bilthoven is entering a new phase. After a strong start – with the restaurant being included in the Michelin and Gault&Millau guides within its first year – owners Grégory and Lieke Nicole-Creemers are now focusing on greater accessibility. Lower menu prices, a larger à-la-carte selection and a clearer positioning alongside their other restaurant, Bistrôt Le Nord, are central to this strategy. At the same time, chef Grégory Nicole has taken on the role of executive chef for both establishments. With these changes, the couple aims to lower the threshold for guests while creating more room for spontaneous, relaxed fine dining. The new name: NORRA by Le Nord.

2 minutes read

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Amice Amsterdam opens its doors

13-3-2026

  • Chefs Michael Wolf en Jordy Koopmans - Simone DickmannAmice Amsterdam - Simone Dickmann
  • Amice Amsterdam - Simone DickmannAmice Amsterdam - Simone Dickmann
  • Amice Amsterdam - Simone DickmannAmice Amsterdam - Simone Dickmann

Chefs Michael Wolf and Jordy Koopmans are opening Amice in Amsterdam. This marks the next step in their shared passion: a place that is truly their own. The two have known each other since 2009 and worked side by side in the kitchen for many years, including at Envy and later at Wolf Atelier.

Reading time: 2 minutes

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Redefine Meat launches next-generation plant-based Flank Steak

13-3-2026

  • Redefine Flank Steak - Sophie LowRedefine Flank Steak - Sophie Low
  • Redefine Flank Steak - Sophie LowRedefine Flank Steak - Sophie Low

Redefine Meat, the pioneer of ‘new-meat’ – an emerging category of premium-quality, 100% plant-based products – today announces the next generation of its multi-award-winning Redefine Flank Steak, offering a richer, juicier and even more premium steak for meat lovers, vegetarians and vegans alike. The New-Flank is now available to both new customers and Redefine Meat’s existing network of foodservice partners and retailers across Europe.

2 minute read

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De Herberg van Smallingerland is ready for the future with son Jurmen and a revamped concept

13-3-2026

  • Familie Bult - Nino BouwersFamilie Bult - Nino Bouwers
  • Herberg van Smallingerland - Nino BouwersHerberg van Smallingerland - Nino Bouwers
  • Herberg van Smallingerland - Nino BouwersHerberg van Smallingerland - Nino Bouwers
  • Herberg van Smallingerland - Nino BouwersHerberg van Smallingerland - Nino Bouwers

Freddy Bult and Aukje Westerhof have been at the helm of the De Herberg van Smallingerland since 1995. After 31 years, a new chapter is beginning now that their son Jurmen has officially become a co-owner. Jurmen has gained experience at top establishments such as Landgoed Lauswolt and Kaatje bij de Sluis. With the arrival of son Jurmen Bult as a partner and chef, the future of the family business in the historic listed building dating from 1791 is firmly secured. In addition, the restaurant is introducing a more accessible format, offering à la carte dining alongside the tasting menu.

2 minute read

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Villa Kakelbont | Old hospitality legend returns to Rotterdam

10-3-2026

  • Villa Kakelbont in RotterdamVilla Kakelbont in Rotterdam
  • Villa Kakelbont in RotterdamVilla Kakelbont in Rotterdam
  • Villa Kakelbont in RotterdamVilla Kakelbont in Rotterdam
  • Villa Kakelbont in RotterdamVilla Kakelbont in Rotterdam
  • Villa Kakelbont in RotterdamVilla Kakelbont in Rotterdam

You walk in and it feels as if time has stood still. This month, hospitality legend Villa Kakelbont made its comeback in the centre of Rotterdam, on Halvemaanpassage behind the Meent. Once the café of the Oude Haven, now a new place: a warm living room for the city. With a vintage interior, board games and pub classics on the menu, you’ll soon find yourself staying the whole evening.

Reading time: 2 minutes

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