27 metres of sushi for guests at De Langste Tafel (The Longest Table)
19-5-2026
On Wednesday 27 May, The Longest Table will take place at Oosterdok in Amsterdam, a charity dinner organised by Refugee Company and A Beautiful Mess. At an exceptionally long table, which is ultimately expected to stretch one kilometre, guests are invited for an evening of connection, shared dining and support for projects helping people with refugee backgrounds. One of the most eye-catching elements of the evening is a 27-metre sushi roll, prepared by DoubleTree by Hilton Amsterdam Centraal Station in collaboration with Sushi Time.
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Trends we spotted | Week 20
19-5-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Some inspiration for outdoor and indoor, sporting activities: Thruball and Crazy Golf Football, like at Footy Nation.
- Bonne Nuit Patisserie, located in Istanbul, Turkey has created a sweet twist on tacos!
- Two examples of hosPETality:
- At Charly’s Treat Bar, everything revolves around dogs: from puppicino’s, snacks and accessories to playful concepts built entirely around them.
- The Peninsula London took high-end hospitality one step further with its limited time, dog grooming parlour inside the hotel.
- Claridge’s in London is making its collaboration with New York institution Dante a permanent feature: this summer, Dante Mayfair will open as a restaurant and bar within the hotel.
- Recently, Williams Farmhouse in Amsterdam unveiled a complete summer makeover, inspired by the atmosphere of a British garden party. Their summer name is Williams Botanical Garden!
- Kerzner has announced One&Only Courchevel, the brand’s first resort in the French Alps, set to open in 2030 in legendary Courchevel 1850.
Enjoy reading!
Celebrate Paloma Day at the Restaurants of THE ENTOURAGE GROUP | Taste this iconic cocktail in a variety of flavours!
18-5-2026
THE ENTOURAGE GROUP is once again bringing back one of its most beloved annual moments: Paloma Day. From today, May 18 through May 31, this iconic cocktail takes centre stage at the restaurants of THE ENTOURAGE GROUP. The Paloma is a Mexican cocktail traditionally made with tequila and grapefruit soda. Is the Paloma your favourite summer cocktail, or would you like to try one for the first time? Then you know where to go during this period!
As we have mentioned before, in the US they celebrate not only a general cocktail day, but also dedicated days for specific cocktails, including ‘World Paloma Day’ on May 22. It’s great to see THE ENTOURAGE GROUP embracing this occasion across its restaurants!
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Cognac by Maison GAUTIER reinvents itself with a new design blending heritage and modernity
15-5-2026
Although the official birth certificate of Maison GAUTIER dates back to 1755, following the founding charter signed by King Louis XV, the story of the House actually began a century earlier, in 1644. Charles Gautier, son of an oak merchant from the Tronçais forest, married Jacquette Brochet, daughter of a winegrower. From the meeting of viticultural expertise and oak craftsmanship, a new passion was born: the art of cognac-making. Over the generations, the House continued to grow, and in 1890 the family decided to settle in a former water mill on the Osme River, in the small village of Aigre. An article about their new face with recipes to different cocktails with their cognac!
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The Sumo live restaurant Hirakunza Ginza Tokyo
1-5-2026
MIMARU, a leading Japanese apartment hotel brand for families, is promoting a new way for international guests to experience one of Japan’s most iconic cultural traditions, at Hirakunza Ginza Tokyo, during an immersive sumo dining experience.
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Menu-Order-AI taps into the GLP-1 shift | What to order of the menu?
1-5-2026
The rise of GLP-1 medication (prescription drugs that mimic a natural hormone to manage Type 2 diabetes and obesity by regulating appetite, increasing fullness, and controlling blood sugar) is changing the eating habits of millions of consumers worldwide. Reduced appetite, shifting preferences, and a focus on high-protein, lighter meals are shaping new choices at the table. Yet when dining out, practical guidance is often missing. That’s exactly where Menu-Order-AI comes in. The U.S.-based app helps users decide in real time what to order, tailored to their dietary needs and goals. With more than 110,000 downloads in just four months, demand for this kind of smart, in-the-moment support is clearly growing.
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All in purple | Grimace brings birthday vibes to McDonald’s Germany
30-4-2026
The iconic purple McDonald’s character Grimace has been appointed ‘Head of Birthdays’ in Germany, turning the concept of birthdays upside down: according to him, every day is a celebration. Following the success of the Grimace Shake last year, he once again takes center stage in a bold campaign, this time featuring an all-purple theme, including a new menu and limited editions.
Is purple becoming the food color of 2026? Recently, we also covered the introduction of the ube spring collection in European Starbucks locations.
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Trends we spotted | Week 17
28-4-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Top chef Jean-Georges Vongerichten is serving a hotdog, street food in front of the Mark Hotel in New York.
- Are you going to New York? You can create a unique selfie on one of the 900 pedestrian crossings of New York!
- TRIBE Hotels launched a TRIBE Vinyl Club on Disquaire Day / Record Store Day on April 18.
- In celebration of Star Wars: The Mandalorian and Grogu, hitting theaters May 22, Burger King in the US is launching their ‘Out of This Galaxy Limited-Time Menu’.
- The Sauna Club opened their first mini-spa location at Moai Beach Club in Zandvoort (the Netherlands).
- During Antwerp Art Weekend (May 14–17), WOLF will present a new installation by Marius Ritiu at their Felix Pakhuis location.
- Starbucks partners with Warner Bros. to bring the world of Harry Potter to Asia Pacific stores.
- SeaWorld San Diego will open Shark Encounter on May 22, an immersive exhibit showcasing sharks through interactive environments and advanced multimedia.
- You can buy chef Olivier Roellinger’s spices at Épices Roellinger in Paris, and at authorized retailers all over France and even one in the UK and in San Francisco.
Enjoy reading!
Villa Kakelbont introduces a Vintage Music Bingo | Sing along and win nostalgic prizes
24-4-2026
Winning a vintage designer pair of sunglasses or an old vinyl record while singing along at the top of your lungs to classic hits! On Thursday, May 7, you can experience it all during the Vintage Music Bingo at Villa Kakelbont in Rotterdam.
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Ceintuur Theater in De Pijp | All-day rotisserie restaurant by chef Atti de Moll
24-4-2026
In December, Ceintuur Theater in De Pijp opened as an all-day rotisserie restaurant. Under the leadership of chef Atti de Moll, the rotisserie takes center stage in the kitchen. After years of cooking at the highest level in Amsterdam’s Michelin-starred restaurants, including Restaurant Lars, Atti de Moll has consciously chosen a more accessible and convivial style here. Drawing on his fine-dining technical foundation, he gives the simplicity of the rotisserie a refined yet relaxed signature.
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27 metres of sushi for guests at The Longest Table
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