citizenM begins building a hotel in the Metaverse
19-4-2022
citizenM, the pioneer of affordable luxury hotels recently announced it will acquire a LAND site in The Sandbox, a leading decentralized gaming virtual world and a subsidiary of Animoca Brands, to begin building a hotel in the Metaverse. This endeavor signifies a new movement in hospitality, as citizenM will be the first ever hotel group to purchase LAND in The Sandbox.
3 minutes read
Trends we spotted | Week 15
15-4-2022
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about amongst others the CookRight Coffee product line, the coffee robot that Miso Robotics is testing at stores of Panera. And the mobil ordering platform for the food industry Choco connects restaurant kitchens directly with suppliers to more easily order and manage their inventory.
Here in the Netherlands the world horticultural exhibition Floriade Expo 2022 opened and it’s located near the city of Almere where you will be able to enjoy a terraces festival. And in the south a tulip mosaic of a wine bottle and wine glass is in full bloom at the gardens of Terworm Castle.
The supermarket chain REWE’s in Germany brings with their unmanned concept ‘nahkauf BOX’ or ‘walk in store’ fresh groceries to rural Germany. And Walt Disney World in Florida earmarks 80 acres for new affordable housing development for staff and the general public.
Accor is enhancing it loyalty program All-Accor live limitless with a new range of experiences in partnership with Fever, the leading global live-entertainment discovery platform. And Hilton’s lifestyle category hotels pipeline is expected to more than double over the next decade.
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Trends we spotted | Week 14
12-4-2022
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about amongst others a new series ‘Definitive and Doable’ on the website of Fine Dining Lovers. Great for foodies: in this series they show some very exciting recipes. And the James Bond’s studios at Pinewood are opening to the public in the UK
In 2019 the Dutch Bird Brewery started planting trees for every liter of their beer sold, recently the reached their goal: 100.000 trees. And the Prêt-à-Portea at the Berkeley features Gucci, Lanvin, Oscar de la Rente and more this Spring/Summer 2022.
New-Meat pioneer, Redefine Meat, recently announced that Selfridges London is the world’s first department store to feature New-Meat as part of its in-store dining experience. And D-Drinks starts selling a second taste of the NOCCO drinks – Mango Del Sol in the Netherlands.
San Francisco-based MeliBio has found a way to make honey that doesn’t require bees, bee free honey! And the French tea merchants Betjeman & Barton now also has a shop in the Jan Evertsenstaat in Amsterdam.
In Toulouse, France a retired A380 jet will be transformed into a luxury hotel with 31 rooms and a grand suite on the flight deck. An in Paris you can buy a box of ‘naughty waffles’ for Easter from La Quequetterie.
KFC Australia opened the first KFC fine dining degustation pop-up restaurant with a delicious 11-courses menu. Great idea for the opening of a fast food restaurant! And a special arrangement ‘Steal the Suite’ at the Prince Hotel in Melbourne from April 5th – May 31st!
Claridge’s Afternoon Tea at the Maybourne Beverly Hills
11-4-2022
For the first time in its 150 year history, Claridge’s legendary afternoon tea will be served outside of its Mayfair home, and will take residency at sister hotel The Maybourne Beverly Hills – the first American property from Maybourne Hotel Group. Guests will enjoy the traditional British teatime ritual, but with playful twists in true Maybourne spirit, that will reflect the flavours of California and the vibrancy of the destination. Presented on the LA hotel’s sweeping outdoor garden terrace, guests will enjoy this alfresco service surrounded by a white jacketed team, a fragrant garden of wild flowers, accompanied by the sounds of a grand piano.
Although it doesn’t sound like a trend, we love the idea of being able to enjoy a real British Afternoon Tea in another place. Would you go to a Dutch hotel if they would for example serve the delicious Claridge’s scones and their British style sandwiches? Or any of the Afternoon Tea’s we wrote about? We think collaborations like this could work at many more destinations!
2 minutes read
RoboBurger | The world’s first robot burger chef in a vending machine
7-4-2022
RoboBurger, the world’s first fully autonomous robotic burger chef, recently launched with a ribbon cutting at the Newport Centre, a Simon Mall in Jersey City, NJ. This restaurant in miniature cooks restaurant-quality freshly grilled burgers from scratch, and it will soon be heading to airports, malls, colleges, offices, factories, and military bases across the country.
2 minutes read
The Queen’s Ball | The Bridgerton Experience in Los Angeles
7-4-2022
The Bridgerton Experience is a 90-minute immersive experience that started March 24 at the Millennium Biltmore Hotel in Los Angeles and will continue through the Summer. An event that will be the talk of the town and mark the beginning of the much anticipated social season. Guests will be transported to England’s Regency-era London for a live concert by a string quartet playing Bridgerton’s memorable soundtrack. Alongside the music, attendees will interact with high society aristocratic characters to relive and participate in much-loved moments from Netflix and Shondaland’s hit series.
For fans of the Netflix series Bridgerton: if you’re traveling to the Los Angeles area, you could immerse yourself in the Bridgerton world… But they also invite you to visit the experience in Chicago, Washington DC and Montréal. The only requirement is that you need to be 21+ of age with a valid ID.
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Win an overnight stay in the Marriott Bonvoy Suite of Dreams at Old Trafford
5-4-2022
The Marriott Bonvoy Suite of Dreams brings fans to the heart of the action at Old Trafford with an exclusive behind the scenes experiences and the chance to take part in the first overnight stay at the stadium.
Marriott Bonvoy, along with Manchester United, one of the world’s most popular sports teams, are offering fans the chance to win the first-ever overnight stay at Old Trafford. One lucky fan and a guest will have the chance to wake up in the legendary football stadium on match day from the comfort of a suite transformed into a Marriott Hotels guest room overlooking the pitch.
Check out how you can be the lucky one!
2 minutes read
Trends we spotted | Week 13
4-4-2022
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles and amongst others three Instagram posts we spotted, the special branding of Mr. Charlie’s in Los Angeles with their red/yellow colors as well as the upside down smile. And Miss Crispy Rice who recently opened inside the Oasis Wynwood in Miami, serving crispy rice sushi!
Another Instagram post that we really love is one from Paris where restaurant La Bourse et la Vie hired 3 refugees from Ukraine and changed their cuisine and their name in Le Borscht et la Vie as of yesterday for 2 months.
Dubai is the 36th destination which will have its own Guide MICHELIN! The first selection of restaurants will be revealed in June. And McDonald’s USA surprises fans with unexpected Szechuan Sauce drop. Great idea a limited time offer of products from the past, which product would you bring back?
SALSA SHOP is a fast growing brand of fresh Mexican food restaurants, they recently opened the 10th restaurant in the Netherlands and they have big dreams for Europe. And a great initiative of Culinair Leiden in our hometown, a 6.5 km long festive ribbon of tables along the Singelpark route on 25 and 26 June 2022: Singelpark Dinner.
Restaurant commerce platform, GoTab, recently announced that it is partnering with Mastercard to transform the digital checkout experience in hospitality venues across the US with the implementation of Click to Pay.
Trends we spotted | Week 12
29-3-2022
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about amongst others the Bjarke Ingels Group, they unveiled a treetop hotel room in Sweden covered with 350 bird houses. And the 25hours Hotels introduce a 4-day working week in Germany, Austria and Switzerland.
Some openings: The Big Mamma Group will open Giorgia Trattoria in Munich this summer and today (March 28) the fourth Gucci Osteria will open in Seoul. In Berlin the new Café Camaleon opened, it’s an all-day casual dining concept at the Casa Camper Berlin. Camper is a famous shoe concept from Spain.
Come 2025, the way Parisians commute will change with the launch of Câble 1, Paris‘ first urban cable car. The new 4.5-kilometer line will connect suburbs in the city’s southeast to the Metro system. And a link to great images of the high-end breakfast all day concept in Berlin: Frühstück 3000.
Starbucks and Volvo will build an EV charging network from the Colorado Rockies to their Support Center in Seattle. And Portland in Oregon will get the first sports bar dedicated to women’s games: The Sports Bra.
Sheraton Amsterdam Airport Hotel and Conference Center | Brand transformation revealed
28-3-2022
Sheraton Hotels & Resorts, part of Marriott Bonvoy’s portfolio of 30 extraordinary brands recently unveiled the renovated Sheraton Amsterdam Airport Hotel and Conference Center. Over the past year the hotel has been through a major renovation to create a new environment that creates an intuitive and holistic experience with places for people to connect, be productive and feel part of a community. Sheraton Hotels & Resorts is currently undergoing a brand transformation at properties across the world, and Sheraton Amsterdam now showcases this new vision as one of the very first hotels in Europe.
On 16 March, we enjoyed a tour of the hotel – with fun details for meetings such as origami plane folding and binoculars in the suites for spotting planes. And we enjoyed tasting some delicacies of what is served from Commune Restaurant, The Gate Bar & Stripes Restaurant. To celebrate the transformation of the hotel, Sheraton Amsterdam Airport created a special opening offer to experience the renovated Sheraton guestroom, including access to the Sheraton Club and a welcome drink in Commune.
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citizenM becomes the first hospitality brand to buy property in The Sandbox
