Trends we spotted this week – week 36
9-9-2016
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others a small gesture at Van der Valk Harderwijk, stay the night at a bee-hotel, meatless hamburgers and Ikea launches a DIY pop-up restaurant in London.
If you like to read the whole article, click the title. Enjoy reading!
Watching a movie from your pizza box: the Blockbuster Box
7-9-2016
Pizza Hut created a pizza box that turns into an impromptu projector, the Blockbuster Box! Just create the projector, put your mobile in place and enjoy a movie. An innovative marketing campaign by Pizza Hut Hong Kong. This innovative marketing campaign has been launched by Ogilvy & Mather Group in Hong Kong for Pizza Hut Hong Kong.
Trends we spotted this week – week 34
26-8-2016
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others: it’s raining poetry in Boston and Jamie’s Italian Restaurant in Rotterdam is donating 2 euro per sold ‘Pasta All’Amatriciana to the victims of the earthquake in Italy.
If you like to read the whole article, click the title. Enjoy reading!
Trends we spotted this week – week 33
19-8-2016
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week French fries served with soft ice cream, and a six course dinner served in a dumpster.
If you like to read the whole article, click the title. Enjoy reading!
Great examples of how to use the Olympic Games in your benefit
12-8-2016
We have seen quite a few examples of restaurants, hotels and leisure centres using the Olympics in their benefit. The Olympic Experience on the beach of Scheveningen is a great example. As well as storytelling in advertisings! One of the best is probably the Olympic anthem of Samsung.
We checked the web to see what has been organized in the hospitality and leisure world with the Olympics in mind.
Did you spot other great examples or did you organise an inspiring Olympic event? Let us know, we like to complete our list!
Snapchat as marketing tool to reach out to young people
2-8-2016
More than one million Dutch people use Snapchat currently. 56% of the users are between the age of 15 and 19 and 11% are between the age of 20 and 39. Only 2% of the people that are 40+ downloaded Snapchat. This is shown in the ‘Nationale Social Media Onderzoek 2016’, a Dutch research about Social Media. Would you like to attract a younger public for your business like a club, disco or leisure centrum? You should try-out Snapchat!
Trends we spotted this week – week 29
22-7-2016
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others about a Hello Kitty pop-up Café, summer drinks and world’s most expensive diner experience.
If you like to read the whole article, click the title. Enjoy reading!
Ube – the still unknown yam / sweet potato from the Philippines
21-7-2016
Extremely popular in the Philippines and other Asian countries but relatively unknown in other countries: Ube (pronounced like the oo-bay). The Manila Social Club created the ‘Golden Cristal Donuts’ with ube as one of the main ingredients. The pictures of the donut went viral, especially on Instagram and created a lot of publicity. We know that ube powder turns your food purple, but what is it?
Nuts for drinks: nuts to combine with your beer
20-7-2016
Over the past ten years, the beverage industry has evolved significantly and many flavours have been created and developed to enhance people’s drinking experience. With all these new beverage creations popping up, what about snacking options? Can we enhance people’s drinking experience by offering them the perfect snack to match their, for example, favourite beer?
Trends we spotted this week – week 28
15-7-2016
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others, articles about several exceptional ice cream flavours, humor around the Brexit with a dating site called LovEUactually, gaming with hyper-reality at Madame Tussauds in NYC and the Dutch ‘Traffic Jam Food Festival’. And KFC Hong Kong debuted finger lickin’ good nail polish!
If you like to read the whole article, click the title. Enjoy reading!
