Marriott enables guests to share their experiences
10-2-2015
Guests staying at selected Marriot Hotels will be able to use a complimentary GoPro camera during their stay. To share their experiences with family and friends at home.
An old trick to get your guest to share their experiences at your spot.
Somewhere in 2009 we wrote an inspiring article about the Omni hotels who gave their guests a camcorder for the weekend. At the same time these guests were asked to upload their greatest video and with this video they could win another free stay for the weekend in one of the Omni hotels.
And don’t forget the inspiring article about enabling your guests to make the best #selfies in Paris. The luxury Mandarin Oriental hotel launched a ‘Selfie in Paris’ campaign in August 2014. They offer their guests a tour of Paris’ best selfie spots with a private car and driver.
Enable your guests to share their experiences
The selected Marriott hotels do have perfect spots to use the GoPro. It must be great to share experiences like scuba diving in the Caribbean, summiting Machu Picchu, or jungle trekking. The program has been launched in 17 properties across the Caribbean and Latin America, destinations for the outdoor adventurer and with a lot of scenic activities. Guests can test GoPro’s latest Hero4 camera.
Inspiration
Check out your surroundings and enable your guests to make the best pictures possible! Selfies or video’s during a special tour or lent them a new camera to play with….. And if they share it on their social media platforms, we hope that their family and friends want to visit your hotel as well. Check out the video’s on Marriott’s website Travel Brilliantly, you will certainly find a spot you would love to visit!
The Apothic Crush letter generator: you’re my crush for Valentine!
4-2-2015
Writing somebody a love letter for Valentine is difficult! But what if a pro did it for you, would you dare send it to your crush? As owner of a restaurant or hotel you could use the tactic this winery did! They made a limited-edition red wine called Apothic Crush and help with writing a love letter.
The Apothic Crush letter generator
The Apothic Crush Letter Generator is now online. So think about somebody you want to write a love letter and go to the Apothic Crush letter generator and answer a few simple questions. A computer operated by a handful of poets will take your longings, your emotions and deepest desires and translate them into an electronically delivered, handwritten letter you can give with a bottle of Apothic.
About the limited edition wine Apothic Crush
The people behind this initiative make wine. Red wine, more specifically, smooth-drinking limited-edition red wine called ‘Apothic Crush’. Tasting notes include: chocolate, caramel, luscious red fruit and endless possibilities to combine with food.
Inspiration
Why not create a possibility to have poets writing poems or love letters to go with an original invitation for a Valentine’s dinner at your restaurant or a night out in your hotel? Ask a couple of insights and create one of the greatest gifts you can give to your loved one, a poem or love letter.
Random acts of kindness for Valentine’s Day
3-2-2015
McDonald’s uses the ‘random acts of kindness’ marketing technique from 1 February until Valentine’s Day. All over America their guests may be randomly selected to pay for their meal with selfies, hugs, high fives, and other forms of love.
Random acts of kindness
In 2009 we already wrote about the unexpected friendly gestures the Hyatt hotel group did to their guests. They gave away free massages, offered breakfast and randomly selected guests that didn’t had to pay the bar tab. Also companies like KLM used acts of generosity in the past. With the prominent position of social media in our lives these unexpected gestures are a strong stimulant for positive mouth-to-mouth or ‘mouth-to-media’ advertising.
The effect of the gestures by McDonald’s
On the internet more and more videos and pictures with the responses from guests who are offered a free meal are posted. This works out great. The company invests in an advertising campaign and free meals, their guests talk, write and share videos with their friends about it.
At the website of RAK, random acts of kindness, you will find a lot of inspiration for your act of kindness. They even have their own #RAKweek2015 for stories about random kindness from 6 to 15 February.
Fucking Perfect
27-1-2015
The trailer of the film “Fucking Perfect’ about master chef Sergio Herman is released last week. The film runs in the Dutch cinemas as from 19 March.
Films about chefs
We have already seen a few great examples of films and documentaries with chefs in the leading role, like “The taste of the soul‘ about chefs Erik van Loo and Cees Helder and their restaurant Parkheuvel in Rotterdam (Cees Helder was the first Dutch chef to receive 3 Michelin stars in the Netherlands). Great examples are also the movie about El Bulli and the documentary about Michel Bras. All wonderful movies where the chef and his passion are playing the leading role. The chefs often give the viewer an insight into how they work, but also in their life and their passion for the products they work with. The trailer of ‘Fucking Perfect’ promises this as well.
Fucking Perfect is about ..
The film ‘Fucking Perfect’ follows Sergio Herman from March 2013 until the summer of 2014 and shows the enormous drive of the chef. The pursuit of perfection and the sacrifices he makes to reach his goal. The trailer promises an intimate and honest portrait of Sergio Herman with a peek into the kitchen, his private life and shows the choice he made to start making new dreams come true at the peak of his culinary career. In 2003 he closed his 3-star restaurant Oud Sluis, to start building a new ‘dream’ in Antwerp (Belgium), restaurant The Jane.
Build your own pop-up restaurant
27-1-2015
Soullmate pop up furniture offers every catering entrepreneur or enthusiastic home cook the opportunity to open their own pop-up restaurant for one day or longer. Without having to invest in a kitchen or furniture.
Build your own pop-up restaurant with the Soullmate Event Truck
The trailer of the truck is filled with a complete restaurant for at least 60 people. This consists of seating and a professional outdoor kitchen. The idea behind the seating is based on old fruit boxes, with Sit & Heat, an energy efficient outdoor heater in the form of a cushion providing warmth and comfort. The trailer optionally provides the ability to be used as a stage.
Do you like to show your cooking skills or culinary art to people in other parts of your country? This truck will be easy to use as handy pop-up location! You can quickly calculate how many guests you have to welcome to earn enough: the truck has 60 seats and the rent will be € 1.750,= a day. Great to use at festivals or company parties as well!
New York meets Brabant in café ‘De Vooruitgang’
23-1-2015
City café ‘De Vooruitgang’ (re)opened the doors in Eindhoven (The Netherlands) on 8 January 2015. A fire in the kitchen in April 2013 almost completely burned down the monumental building. Now the monumental façade is restored and the interior and layout are completely renewed.
City café ‘De Vooruitgang’
The new layout creates a lot of light in the building. This makes the café suitable for every moment of the day. The interior is based on urban influences from New York combined with the domesticity of Brabant (The Netherlands). This is created through the stairs behind the bar and the Dutch design prints at the kitchen wall. Other interior design elements: Persian carpets at the wall and there is a wall of plants with over 2.000 plants.
Eat, drink, read, meet, talk and listen
In city Café De Vooruitgang everybody should feel at home. In the middle of the big open kitchen there is a specially designed BBQ grill where the chef prepares his dishes. On the new menu of the café there will be dishes from the grill like burgers with bacon, steak and their specialty: chicken. Besides that, you can go to the café for a pasta or fish. The bar offers a range of specialty beers and wine.
During the lunch at café ‘De Vooruitgang’ there will be wraps, croques and sandwiches with salmon, cheese or a home-made meatball.
Dancing in the café
Every Friday and Saturday the café is opened till late. There will be DJ’s to create an ambiance to dance after dinner. Every Thursday night the DJ-wannabe’s can show their talent during the ‘Spin-inn’.
Valentine’s Day at a restaurant
20-1-2015
The annual day of love declarations is in our sights again. Every year it’s an exciting day, especially for singles. Will they get an anonymous rose at work or in the classroom? As this year’s Valentine’s Day is on a Saturday, it offers a valuable opportunity for the hospitality industry. A lot of people will enjoy Valentine’s Day at a restaurant. Both for a romantic evenings eating out as well as for the bachelors looking for a singles-only dinner.
Valentine’s Day in the USA
Last year, Valentine’s Day was on a Friday and because many restaurants in America were fully booked, Wieden + Kennedy New York created a social media campaign on behalf of Heineken. By using the #DateInABox hashtag on Twitter women could provoke a declaration of love from their (future) boyfriend. The guys who received the social media love declaration had to share the message to all their Instagram-followers declaring their love via the channel like real romantic ‘softies’. With the hashtag #DateInABox the couples could win a surprise date for two.
Valentine’s day at a restaurant and hospitality / leisure industry
In recent years we have collected inspiring examples for Valentine’s Day at a restaurant and in the hospitality / leisure industry. Some examples are a romantic egg , the ultimate attention as a gift (by putting your phone off) , running a race with your sweetheart or share a gigantic dessert .
The Six Friends Theory by Mercure
16-1-2015
The six-degrees-of-separation theory claims that everyone on this planet is connected with each other by a maximum of six people. Mercure hotels introduced a worldwide digital campaign: ‘The Six Friends Theory’ and is looking for the perfect candidate to test the theory. From 20 January till 20 February the perfect candidate can apply through a worldwide selection process.
Purpose
The purpose of the campaign is to select a candidate from somewhere over the world, then let him/her meet an Aboriginal of the Bundjalung tribe and prove that they are only six links away from each other. They don’t know each other but they will get together via friends and friends of friends whom connect them.
Participation
From 20 January adventurers are invited to post a video of themselves on the Facebook page of Mercure. In the video they have to tell who they are, what talents they have, what their motivations and passions are and why they are the best friend of the world in just one minute. A video can be posted till 20 February.
The 50 videos with the most likes are directly going to the finals. A jury that consists out of six people including Jean-François Julian (a Movie Director) and Isabelle Musnik (Editor-in-Chief of INfluencia) will select the winner in a final interview. The selection takes place between 20 January and 10 February 2015 and the results will be announced between 17 and 24 February.
The Six Friends Theory
The first prize of the campaign is a trip around the world with stays at several Mercure hotels. The winner will be on his way for seven weeks from the beginning of March. ‘The Six Friends Theory’ exists out of six meetings, six destinations and six Mercure hotels worldwide. At each destination the winner will hear where he is going to find the next friend. These friends will give him a local experience and guide him to the next assignment towards the Aboriginal.
The winner will be on his way together with a film crew, directed by Jean-François Julian. It is his job to capture all the meetings and experiences of the winner.
There are also different rewards for the other 49 candidates from the finals like overnight stays at Mercure hotels and Samsung tablets.
Cocktail presentation in a creative way
14-1-2015
Be creative and serve your cocktails in a flask or create your own merchandise. A great way of cocktail presentation!
Years ago I regularly went to eat at a Japanese Steakhouse in Houston that served cocktails in white Geisha or Buddha sculptures. In a bowl behind the sculpture, they put the cocktail in a plastic glass. The straw was placed through one of the nostrils (if I remember correctly). By paying a few more dollars, you could take your Geisha of Buddha sculpture home. A popular collector’s item amongst colleague stewardesses at the time.
Cocktail presentation in a flask
Recently I saw an article at Thrillist about cocktails served in a flask. They’ve posted eight different examples of cocktail presentation at their website. If you own a cocktail bar you can serve cocktails from these flasks, with the name of your bar on it. I suppose that a lot of people are willing to pay a bit extra to keep the bottle! And if more people are coming to your bar because of the delicious cocktails that you serve in these trendy flasks, you create your own merchandise!
Be creative…
This can also be done with other items, of course. If you have teenage daughters you probably know how popular the merchandising of the Hard Rock Café is. Wouldn’t you buy a cup of coffee (and the cup) if it’s served in a cup shaped like a wooden shoe? If you visited Amsterdam? Determine what you could offer to charm your guests! (And of course what brings them back more often) ^Marjolein
Dutch Stars Favorites
13-1-2015
The 4 favorite cresses from Dutch chefs who got a new Michelin star in the end of 2014.
The 2015 ‘Dutch Stars Favorites’ consists of Aclla Cress, Basil Cress, BlinQ Cress and Shiso Green. This is a balanced blend of subtle flavours according to Koppert Cress, however, each flavour has a distinctive effect on the taste experience of a dish. The ‘Dutch Stars Favorites’ includes 4 boxes of every kind, nice for smaller kitchens where a full box of one cress is too much. The selection is offered in a ‘Dutch Blue’ box.
Dutch Stars Favorites
The favorite cresses are selected by a number of chefs from Dutch restaurants who received a new Michelin star, end 2014. With the composition of the ‘Dutch Stars Favorites’, Koppert Cress starts a new tradition. Every year, after the presentation of the Michelin stars a new composition will be made by chefs. In the video François Geurts from Restaurant FG (Rotterdam, The Netherlands) indicates how he uses the cress.
