Campaign by Russian WWF



The new campaign by the World Wildlife Fund to save the tiger can be a shocking experience. WWF lets people in Russia think that they are shot while trying on a t-shirt with a tiger print. The shirt features augmented reality technology. Next to paying attention to the tiger, the campaign clearly shows what the current capabilities of technology are.

Bron: Dutch Cowgirls

Website: Wereld Natuur Fonds

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