Zuidas Amsterdam pop-up store

12-2-2014

The municipality of Amsterdam appointed four locations for pop-up stores at the ‘Zuidas’, near Amsterdam Zuid train station. From 1 May onwards the locations are available to unique concepts that complement the existing offer for six months. All competitors, with both food as well as non-food concepts, can send in their plans before 5 March 2014. The four winners will be announced on 13 March. Perhaps the area will be enriched with a test sleep facility, a tasting area or a collaboration between local entrepreneurs like we’ve seen in the West of Amsterdam.

VYVO launches new category of ‘Clean Functional Drinks’ | No sugar, no sweeteners, just focus

16-6-2026

Consumers increasingly want the benefits of functional beverages, but they are becoming more critical about what goes into them. In a market filled with sugar and artificial additives, demand is growing for an effective alternative that supports wellbeing and mental sharpness without unnecessary ingredients. Amsterdam-based VYVO is responding to this trend with a functional soft drink that is free from both sugar and sweeteners, yet designed to give your day a healthy boost.

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Young entrepreneurs & new locations | Pizza bar Rosso, wine bar De 3 Wijntjes and Bagels & Beans in the Schunck building

16-6-2025

We spot fun and inspiring new concepts every day. This week: Pizza bar Rosso in Amsterdam on the Zuidas, wine bar De 3 Wijntjes in Roosendaal, and Bagels & Beans in the Schunck building in Heerlen.

On George Gershwinlaan, the refined Pizza bar Rosso recently opened its doors. From lunch onwards, you can enjoy dishes like the ‘Pan Rosso’, Sicilian red prawns, a classic Italian aperitivo with an aged Negroni, and of course, unique pizzas. The concept is the first venture by new hospitality group The Ugly Duckling. In Roosendaal, wine bar De 3 Wijntjes opened in the former café De 3 Weesgegroetjes – known locally as “the 3Ws.” Every Friday and Saturday, owners Rick and Sebastiaan welcome guests for wines by the glass paired with refined bar bites. And in Heerlen, the Bagels & Beans location on the Bongerd in the Schunck building has a new owner: Jasper! What once started with a hot chocolate as a guest, has now turned into a new chapter as the official bagel boss.

We wish these entrepreneurs and their teams lots of fun and success with their concepts.

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Young entrepreneurs & new concepts | Granelli, ‘Bij Daaf & Maan’ and Café de Gaper

8-4-2025

Every day we spot fun, new concepts. This week, three new concepts, in Scheveningen and two in our “own” city of Leiden. After successful establishments at Market 27 and Market 33, two urban food stations in Amsterdam, Granelli is now also serving its artisanal Italian dishes in the lively Foodhall Scheveningen. ‘Bij Daaf & Maan’ is a cosy coffee and lunch shop in a characteristic corner building on the Nieuwe Rijn in Leiden, where you can enjoy creative coffees, fresh tea and local sweets. And late last year, Café de Gaper opened at Rapenburg 97 in Leiden. And there they are making guests happy with delicious food, fine wines, affordable and a casual ambiance.

We wish these entrepreneurs and their teams a lot of fun and success with their concepts. More information below!

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Trends we spotted | Week 36

12-9-2023

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week links to articles about among others FoodGPT by AI Palette in Singapore, a one-of-a-kind generative AI tool, tailored explicitly for the complex F&B landscape. And an initiative to help revitalize historic downtowns and creating the American Dream for owning your own business: Own Your Own.

At BotBar Coffee in Greenpoint, Brooklyn, robot Adam serves the coffee! And in the Netherlands and Belgium the wines are of very good quality, 35 gold medals at the Wine Inspection of the Low Lands.

 Chef Jonnie Boer of the Dutch restaurant De Librije (***) is the new ambassador of Urban Cultivator. They recently introduced ‘Librije Backstage’ and vertical farming by Urban Cultivator. And spotted in Paris, the GalBar. A crêpes and galette bar, which they serve in a scone.

Belgian startup Dripl raised 2.15 million euros of growth capital to accelerate their refillution. Their self-developed Refill Points have been offering a healthy alternative to soft drinks since 2021 and help companies reduce their waste and footprint.

During the renovation of restaurant RIJKS® in the Rijks museum in Amsterdam, you can enjoy the skills of their chefs at the RIJKS® pop-up on the Zuidas. And chef Guillaume de Beer opened Bar Gui in Amsterdam, his dishes look delicious!

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Sustainable snacking | Sustainability in the fast food industry

3-1-2023

A list of examples of sustainable initiatives in the fast food industry. From details like sustainable ketchup from The Ketchup Project to fast-food chains that have built their identity around sustainability like HoneyBee Burger and the German chain ‘Hans im Gluck’. Here in the Netherlands we have small sustainable concepts like Pomms’ Rotterdam and the chain Vegan Junk Food Bar. These sustainable initiatives range from putting new sustainable tech in place to climate-neutral burgers and fast-food brands that solely serve vegetarian & vegan food.

With #VeganJanuary, #TryJanuary and the importance of sustainability for our future, a list of concepts worth to try! And as you will read, many of these initiatives have been reported on our website for years. We don’t really get why large companies like The Crown, The Clown and The Colonel have not played a larger part in this development.  

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Trends we spotted | Week 38

26-9-2022

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week links to articles about amongst other the light and music shows in the Moselle region, in October and December. The Mosel Licht und Flammen & Wine Lights Enjoy! And the most Christmassy bar in Amsterdam: Miracle at Boom Chicago opens November 23.

Cédric Grolet at The Berkeley unveiled his ‘Goûtea’, Grolet’s fusion of goûter (the French tradition of sweet snacking) and best of British afternoon tea. And two inspirational reels, one rice/egg sandwich and one of a British Sunday Roast Burrito.

Here in the Netherlands we can finally enjoy plant-based Chocomel! And mid-September, popular vegan concept Wild & the Moon originally from Paris opened the doors of a second location in Amsterdam at the Zuidas.

The Art of Drinks is a three-day drinks festival (October 29-31 at the Gashouder in Amsterdam with a public event on Saturday. The Sunday edition is specially set up for people working in liquor stores and specialist shops and on Monday they aim at professionals in the hospitality industry.

Pizza Profs, the platform for all professional pizza bakers in the Netherlands, is organizing the very first Pizza Inspiration Event at SVO in Houten on Monday October 24.

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THE SKYNIGHT by Molteni&C and GREEN Gastrobar

8-7-2022

Recently chef Peter Lute and his wife Marieke opened GREEN Gastrobar in the Valley building in Amsterdam South. Together with Molteni&C they host THE SKYNIGHT, every Friday from 19.00 until midnight. Enjoy an amazing 360° sunset over Amsterdam from the penthouse of architectural masterpiece Valley. While enjoying the finest drinks and surprising vegetarian culinary creations of GREEN. With weekly live music and limited seating. Where exclusivity is really exclusivity and the attention to the guest is un-Amsterdam. Enjoyment on a grand scale in stylish, sophisticated surroundings.

We checked the vibes at this new international hotspot! Our colleague Leonie van Spronsen, who lived in New York for several years, compared it to Restauration Hardware located in the Meatpacking District. Although the view from the much higher Valley Building is certainly better.  

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Restaurant ShakShuk in Amsterdam made a special dish for Earth Day

22-4-2022

Especially for Earth Day (April 22), ShakShuk, a shakshuka restaurant on the Zuidas  in Amsterdam, developed a new dish in collaboration with Beyond Meat: Spicy Beyond Merguez. The spicy sausages in this dish are normally made from animal meat, but ShakShuk replaced them with sustainable, plant-based Beyond Sausage. The new dish will be launched with a special promotion on Earth Day and will remain on the menu for a month.

Spicy Beyond Merguez is being introduced with a special promotion: ShakShuk is offering 100 dishes for free on April 22 to celebrate Earth Day. Restaurant-goers can make reservations for this through ShakShuk.

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Life Fire Cooking’ at restaurant Nela in Valley Amsterdam

21-4-2022

This summer, restaurant Nela will open its doors in Valley, the sustainable and innovative building, on the Zuidas in Amsterdam. In this new hospitality formula of the internationally renowned chefs Hari Shetty and Ori Geller, they have chosen ‘Life Fire Cooking’. The name Nela means pure and this is exactly what the two chefs want to reflect in all aspects of their restaurant. From pure gastronomy, which involves cooking on an open fire with the very best and honest ingredients, to the design which is made from natural and unprocessed materials in their purest form. And all this is aimed at connecting people, cultures and traditions.

Currently they are still recruiting staff!

reading time: 2 minutes

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