Mocktail Fest Miami | Celebrate Dry January

2-1-2025

“Dry Fest Miami is more than a celebration of great non-alcoholic drinks—it’s about community, discovery, and creating a vibrant social space”, says Marlene Aguilar, Co-Founder of Mocktail Fest Miami. Following the success of Mocktoberfest 2024, Mocktail Fest Miami proudly announces its second signature event, Dry Fest, with presenting sponsor KUL MOCKS, on January 10^th, 2025, from 4:00 PM to 8:00 PM at 1-800-LUCKY, located at 143 NW 23rd Street in Wynwood, Miami.

2 minutes read

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Is your Dry January still going strong?

11-1-2022

January has always been one of the longest and depressing months. While most of us have to unchill from a festive December month, we’re confronted with Dry January, Veganuary (and if you really want to go all the way, forget the Dairy too), we have Blue Monday (January 17 this year) and your own New Year’s resolutions.

But on the bright side: more and more delicious vegan and vegetarian products are available at the stores, restaurants and recipes on the internet. Besides trying out Veganuary lots of people try Dry January and for those who miss the taste of their cocktail, glass of beer or wine, more and more delicious (and even some distilled) non-alcoholic alternatives are hitting the market, we made a list of the latest drinks.

Reading time: 4 minutes

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Dry January Survival Kits by Hairless Dog Brewing Company

3-1-2022

Enjoyed the December celebrations a bit too much? No worries, now it’s time for that, seemingly endless, Dry January Month. Hairless Dog Brewing Company created ‘Dry January Survival Kits’! Do you have a 0.0% alcohol twist in your restaurant, bar of café?

Dry January® continues to gain popularity among the ‘sober curious’ looking to experiment with the alcohol-free lifestyle. To assist those who want to give it a try, Hairless Dog Brewing Company has revealed its Dry January Survival Kits. Prices include your choice of the three Hairless Dog 0% ABV craft NA beer varieties and merchandise.

Reading time: 1 minute, creating your own Dry January 0.0% twist might take some time!

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Restaurant La Môme | In Cannes, Monte Carlo and as of January in The Berkeley in London

4-11-2024

In January 2025 French restaurateurs Ugo and Antoine Lecorché will bring the glamour of the French Riviera, past and present, to The Berkeley in Knightsbridge, with an iteration of their sophisticated restaurant La Môme.

2 minutes read

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Trends we spotted | Week 01

3-1-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• McDonald’s Australia Squid Game meal brings a familiar item from the series into reality. It comes with a DALGONA Candy.
• KFC combines chicken and sauce with new concept ‘Saucy by KFC’. It opened in December in Orlando.
• This Valentine’s Day, Whataburger is giving one lucky couple the ultimate prize: a Whatawedding at its Las Vegas location on Friday, Feb. 14, 2025.
• Four Seasons celebrates the year of ‘The Snake’ with a journey of innovation and festive traditions.
• We think a ‘Doggy treat food truck’, like the Mobile Barkery in San Diego is a great idea! We and lots of other dog friends and owners would love to buy a hot drinks and dog cookies at ‘off-leash’ areas.
• Angel Shot App LLC recently announced the launch of their new, innovative mobile safety app for nightlife patrons and hospitality establishments.
• Making Dry January more tasteful with the herbal blends in WishGarden Herbs mocktail kit.
• The 2025 outlook for the 0.0 category looks positive, but still has some social barriers to overcome. Thus Heineken® 0.0’s new campaign says alcohol-free should be reason-free.

Enjoy reading!

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Trends we spotted | Week 2

17-1-2022

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week links to articles about Flipdish, an online ordering and experience platform, which has had a capital injection. And the nominees for the ‘Foodservice Award 2022’ (Horecava) election have been announced, on March 10 we will know who has won in which category.

A new De Beren delivery restaurant has opened in the center of Katwijk and KFC has opened a new restaurant in the WoenselXL shopping center in Eindhoven.

Albert Heijn is testing its own app ‘Overblijvers’ (remainers) against food waste and the Dutch app, Didiyo, delivers food from Turkish, Surinamese, Polish and Moroccan grocers.

It looks like Americans will soon be able to enjoy “Snoop doggs” hot dogs and more news about Nuro’s new model of “delivery” robotics in America.

The first non-alcoholic beer with vitamin D, the Corona Sunbrew 0.0%, is already available in Canada. And in Dubai in 2023, The floating luxury five-star resort Kempinski Floating Palace will open! With hotel villas that can ‘sail’ elsewhere.

At Taco Bell in America, you can take out a subscription to the Taco Lover’s Pass, for 10 dollars per month, you can get 1 taco every day. And an article about an AI-powered platform to make wine recommendations, Tastry.

And a link to an article about the first speakeasy non-alcoholic cocktail bar in Paris: Drinks&Co by Lyre’s, special! We don’t think we have a completely alcohol-free cocktail bar here in the Netherlands, do we?

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Bacardi launches alcohol-free spirit PALETTE

13-1-2022

Bacardi is launching a new brand of alcohol-free spirit: PALETTE. Developed in collaboration with Amsterdam bartenders, PALETTE makes no concessions in taste, quality or mixability. The two variants, PALETTE Roots and PALETTE Bold, are made with all-natural ingredients and the versatility delivers the perfect NoLo solution for the growing demand for alcohol-free cocktails.

At the beginning of this week, we coincidentally published a list of non-alcoholic drinks that might get you through Dry January. Major brands such as Bacardi are now also presenting alcohol-free alternatives.

Reading time: 3 minutes

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How are your New Year’s resolutions going? Can restaurants help you to keep them?

15-1-2021

Marjolein van Spronsen blogs about our New Year’s resolutions, which we are already releasing based on experience figures. Yet as a restaurant or catering you can respond to this fact and help your guests and potential guests to keep their resolutions. With examples of Saladworks “Our New Year’s ResoYOUtion”, the limited edition BitesWeLove x The Duchess box, resolution inspired LTOs, Dry January and Veganuary!

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The BrewDog AF Bar, the alcohol free beer bar & BrewDog’ ‘Drink All You Can Jan’

9-1-2020

‘The BrewDog AF Bar’ is the brewery’s first fully alcohol-free bar. Independent Scottish craft brewer BrewDog have opened their first bar dedicated to alcohol-free. The BrewDog AF Bar is the world’s first alcohol free beer bar and will offer 15 taps of draft alcohol-free craft beer. The bar has opened in central London and will be the first of the company’s global bars to feature a line-up solely devoted to drinks without alcohol. In addition to this, BrewDog will be running ‘Drink All You Can Jan’ across all bars. The initiative offers drinkers unlimited refills of BrewDog alcohol-free beers in all bars for the entire month. And with 24% of beer drinkers choosing more low or no-alcohol options (according to the Mintel, UK Beer Market Report 2018), the brewery are piloting a new concept for their bar division, with a view to rolling it out across the UK and into Europe.

It’s the time for alcohol free drinks: in the Netherlands we spotted amongst others the first pop-up Bar 0.020 in Amsterdam and the new menu for alcohol free drinks at NRC café in Rotterdam. With Dry January it’s wise to serve your guests at least the possibility to drink alcohol free. Our colleagues Robin, Nick and Leonie tried some drinks last week and they were kind of surprised on the sweetness of most mocktails! So if you’re buying or creating alcohol free drinks, not everybody has a sweet tooth!  

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Kever Genever launches Kever 0.0% | What do you drink if you do not want to drink?

14-5-2019

In 2016 we posted an article about Kever genever, the Amsterdam jenever (Dutch gin) brand. The brand wants to become the most innovative ‘jenever’ brand in the Netherlands. A first step in that direction is the introduction of the Kever 0.0% , ‘jenever’ without alcohol and therefore in line with the trend of conscious alcohol consumption. On May 10 2019, Kever started a crowdfunding campaign on the CrowdAboutNow platform. With this campaign they want to raise a minimum of € 100,000 up to a maximum of € 200,000 in order to be able to realize Kever 0.0%, but also to launch other high-profile Kever Genevers within 3 years. Meanwhile, 120% of their goal has been achieved and the crowdfunding still has 35 days to go!

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