During the month December, Bagels & Beans in the Netherlands will be sharing their warmth in a very special way. In addition to bagels, coffee & happiness, they will now also literally share ‘warmth’. They will do so with something that many take for granted: a pair of socks.
For the heartwarming campaign ‘Who will you give warm feet? Share the warmth!” Bagels & Beans has joined forces with ‘Let’s do Goods’ and created unique Latte Art socks. For every pair of Latte Art socks sold, Bagels & Beans and ‘Let’s do Goods’ will donate a pair of socks to someone who desperately needs them. The goal is to work together with all bagel fans to provide as much warm feet as possible to homeless people in the Netherlands.
Update January 15: As a result of the December campaign ‘Who do you give warm feet? Share the warmth!’ Bagels & Beans has donated 5,000 pairs of new socks to homeless people in the Netherlands. In the week of January 8, the special donation socks were handed over to the Salvation Army locations in Utrecht, Amsterdam and Rotterdam.