KFC’s light-meal concept, KPRO is growing fast in China
KFC's light-meal concept, KPRO is growing fast in China
Yum China Holdings, Inc. announced that KFC’s light-meal concept, KPRO, has surpassed 300 locations in China and is on track to reach 600 locations by year–end, up from just over 200 in 2025.
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KPRO sells multigrain energy bowls, superfood yogurt smoothies and more
In addition to its signature multigrain energy bowls and superfood yogurt smoothies, KPRO is introducing two new high-protein product categories: Energy PRO sandwiches and high-protein yogurt smoothies. The whole-wheat chia-seed sandwiches feature roasted chicken breast or tuna and egg, along with five types of fresh vegetables, offering balanced nutrition. The high-protein yogurt smoothies, set to launch in July, come in a range of new flavors.
KPRO targets the fast-growing demand for light meals at affordable price
With its Chinese name conveying the idea of self-discipline, KPRO offers delicious, hearty meals tailored to Chinese consumer preferences using a variety of ingredients for balanced nutrition while limiting the use of sugar and salt. The menu also features calorie labels to help consumers make more informed choices.
Opened as a side–by–side module within KFC stores, KPRO leverages KFC’s in–store resources and requires lower investment and operating costs than a standalone format. This business model effectively cross–sells KFC members and customers, driving incremental sales and profit for the parent KFC stores.
KFC’s light meal concept is just one of Yum China’s many growth initiatives
Supported by Yum China’s world–class supply chain management system and rigorous quality controls, KPRO upholds high food safety standards that differentiate it from the competition. These include using eggs safe for raw consumption, thoroughly cleaning produce, strictly separating raw and cooked foods, and closely monitoring ingredient conditions to ensure freshness. Combined with its innovative menu offerings and strong value for money, KPRO has generated strong consumer interest.
In April, Yum China raised its 2026 expansion target for KPRO from 400 locations to 600, focusing on tier–1, tier–2 and select tier–3 cities, particularly in eastern and southern China where the demand for light meals is stronger.
Yum China remains committed to driving innovation and operational efficiency to broaden its addressable market and meet the diverse needs of consumers. More details in their press release, linked here.
The first time we spotted KPRO was in this LinkedIn post.
Website: Yum China
