Raffles Hotels & Resorts unveils ‘The Butler Did It Collection’ | Available Exclusively At Printemps
Raffles Hotels & Resorts X Printemps unveils 'The Butler Did It Collection’ 
Raffles Hotels & Resorts X Printemps unveils 'The Butler Did It Collection’
Raffles Hotels & Resorts introduces ‘The Butler Did It Collection’, a playful, curated line of fashion and home goods available exclusively at Printemps New York and Paris through March 10, 2026. Created in collaboration with Globe-Trotter, Frette, and Christofle, the collection captures Raffles’ signature elegance, whimsical glamour, and attention to detail. From cashmere jumpers and velvet slippers to bespoke luggage and reimagined coffee cups, each piece brings a touch of the Raffles experience into everyday life. It’s a first glimpse of how the brand’s refined lifestyle will soon extend beyond its hotels.
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Raffles Hotels & Resorts is excited to unveil ‘The Butler Did It Collection’, a playful, curated edit of fashion and home goods available exclusively in-store at Printemps New York and Printemps Paris through March 10, 2026, with select pieces offered online at Printemps.com. Designed in collaboration with Globe-Trotter, Frette, and Christofle, the collection captures Raffles’ world of elegance, whimsical glamour, and signature refinement, inviting guests and collectors to bring a touch of the brand’s magic into daily life.
Extending the Raffles experience beyond the hotel
“Through this collection, we are thrilled to let guests enjoy Raffles beyond our hotels,” said Claudia Kozma Kaplan, Chief Brand Officer. “It reflects the effortless glamour and ease of a Raffles stay, playing with color, texture, and our signature palm motif while evoking whimsy and thoughtful care.”
‘The Butler Did It’ Collection | Curated ready-to-wear and lifestyle pieces
Styled by Jessica Diehl, the collection includes ready-to-wear and lifestyle pieces such as pajamas, t-shirts, polos, cashmere jumpers, velvet smoking jackets, and accessories from bucket hats to cashmere baseball caps, all in a refined palette. Beyond apparel, Globe-Trotter presents a bespoke deep green suitcase lined with Raffles’ palm motif, Frette introduces velvet slippers embroidered with “The Butler Did It,” and Christofle reimagines its iconic coffee cup with the collection’s namesake phrase. “Printemps is where hospitality, fashion, and culture intersect,” said Emmanuel Suissa, Chief Partnership Officer. “With this collection, Raffles extends its legendary service into a refined lifestyle expression.”
Raffles Hotels & Resorts X Printemps unveils ‘The Butler Did It Collection’
Celebrating the Butler Service | A preview of Raffles’ upcoming lifestyle offering
Named after Raffles’ recent global campaign celebrating its legendary Butler Service, the collection previews the brand’s forthcoming ready-to-wear and home line launching in fall 2026, alongside a dedicated e-retail platform. ‘The Butler Did It Collection’ is available exclusively at Printemps New York and Paris, you can check out the collection here.
Website: Raffles Hotel
