Trends we spotted | Week 31
IPGAY by Queer Beer - Tropical summer beer with statement voor visibility
Subway® sends fans to their Happy Place - Restaurant pop-up of ‘Happy Gilmore 2’ 
The Eden Suite at the Bristol Paris - A sanctuary dedicated to wellness luxury
the Jollof Club - in The Hoxton Hotel Amsterdam
‘Une collab gourmande’ tussen Deliveroo × French Bandit 
Center Parcs De Vossemeren and Albron have opened new restaurant concepts
Tribe Porto Gaia - rendering
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Tomorrow (August 2) Pride Amsterdam’ Canal Parade is celebrated. A great beer to enjoy during the Pride and beyond is the IPGAY by Queer Beer. A tropical summer beer with a statement!
- At Lotti’s Bar in The Hoxton hotel in Amsterdam, you can enjoy a glitter brunch during the Pride. And The Jollof Club from August 7 through September offers refined African cuisine by chef Nicolas Aquaa.
- Le Bristol Paris is celebrating their centenary! They unveiled the Eden Suite, a lush 6th-floor sanctuary dedicated to wellness luxury.
- ‘Une collab gourmande’ between Deliveroo × French Bandit’s. Order a meal for yourself and receive a pet toy! A great way to target pet owners? We love the pizza slice and baguette toy!
- Glacerie Enzo & Lily Libre in Paris. Here Lionel Chauvin creates spectacular ice cream flavours – like glace hot dog or glace bouillabaisse. But we love to taste his glace Fraise des bois blanche.
- Immersive restaurant pop-up of ‘Happy Gilmore 2’ in Santa Monica. Subway® sends fans to their Happy Place!
- A great example of a family room! We love the Rocket Room, spotted at the Shangri-La Singapore.
- Center Parcs De Vossemeren is the first location of this brand that unveiled their completely renovated restaurants. A collab with Albron.
- Design hotel brand TRIBE, part of Accor hotels, is expanding rapidly in Europe, with among others a new location in the Netherlands, TRIBE Den Haag Centraal.
Enjoy reading!
IPGAY | Tropical summer beer and a statement for visibility
Queer Beer launched IPGAY, a tropical IPA with notes of passionfruit, citrus, and peach — perfect for summer and Pride Amsterdam (this weekend is the canal parade). With its vibrant design, IPGAY stands as a symbol of queer visibility and acceptance. For every can sold, €0.10 is donated to the Aidsfonds, supporting LGBTQIA+ rights worldwide. The accompanying campaign, “IPGAY – On the Way,” highlights that queer visibility still takes courage. IPGAY is now available via the webshop and during Pride at various hospitality venues including De Veganees, NDSM Cafe, Fred’s Little Beershop, Café de Spuyt & TAPZUID. A refreshing beer with a powerful message: celebration and protest go hand in hand. More information via the Queer Beer website (linked in the title) or in our earlier post.
Glitter Lunches and The Jollof Club at The Hoxton on Herengracht in Amsterdam
This summer, Lotti’s at The Hoxton on the Herengracht in Amsterdam is buzzing with events that feel like mini getaways. At Lotti’s bar, it’s all about wine, music, and urban energy. Boozy Lotti (August 2) kicks off Pride with a glitter-filled brunch featuring Bellinis and exclusive goodies. The Jollof Club (August 7 through September) brings refined West African cuisine by chef Nicolas Aquaa. And every Friday and Saturday night, Lotti’s DJ Nights wrap up the week with afro, house, and disco beats. A summer of flavour, style, and music — right in the heart of Amsterdam. For more details and reservations, check out their website via the link in the title.
The Eden Suite at Le Bristol Paris | A sanctuary dedicated to wellness luxury
Le Bristol Paris unveiled the Eden Suite, a lush 6th-floor sanctuary celebrating the hotel’s centenary. Opening onto a hidden garden terrace, the suite blends nature, refined design, and bespoke wellness. Its highlight: a private glass-enclosed spa with a hammam, sauna, jacuzzi, and massage area. Reflecting Le Bristol’s vision of contemporary wellbeing, this serene space is just the beginning. Soon, the Eden Suite will join the Azur Suite and other rooms to form a 1,500 m² private domain, making it the largest suite in any Parisian palace. A transformative wellness journey awaits at the very top of Paris. Bristol Paris is part of the Oetker Hotels. Check out the great images in their press release, link the title.
‘Une collab gourmande’ between Deliveroo × French Bandit’s | Order a meal for yourself and receive a pet toy
A French press release, link in the title, but we love the collab! If you order a pizza from Chez Tripletta in Paris, via the Deliveroo app, your dog gets a toy in the form of a pizza slice by the French pet lifestyle brand French Bandit, free of charge. With a sandwich from Land&Monkeys comes a baguette toy and an ice cream from Mann’el Glace also has via the Deliveroo app, customers receive a coordinating French Bandit pet toy. A limited-edition offering or ‘Une collab gourmande’ as the French call it! Deliveroo and French Bandit are targeting pet owners from August 4th–17th.
Glacerie Enzo & Lily Libre in Paris | Spectacular ice cream flavours by Lionel Chauvin
This looks like a true French edition! We spotted some spectacular ice cream creations at Glacerie Enzo & Lily, located at 2 Rue Auguste Maquet in Paris, as featured on the Instagram of Paris Secret (see below). Their menu includes daring ice cream flavours like: Hot Dog, Bouillabaisse, Jambon Buerre, Glace Frîtes Fraiches and many more. According to the owner, some flavours are intentionally a bit ‘fou’ (crazy). But they also offer more refined options that sound truly delicious, such as Pêche de vigne nougatine, Yaourt au Yuzu, Estragon (tarragon) and the one we’re dying to try: Fraise des bois blanche (white wild strawberry). Check out the full flavour list on their website in the link in the title or watch the Instagram reel below.
Dit bericht op Instagram bekijken
Subway® sends fans to their Happy Place | Immersive restaurant pop-up of ‘Happy Gilmore 2’
On August 8, Subway and Netflix will transform a Santa Monica restaurant into a ‘Happy Place’, a dreamy world inspired by Happy Gilmore 2. Fans can relive iconic scenes, play minigolf, enjoy exclusive photo ops, and try the Happy Gilmore Meal featuring the Cold Cut Combo and All-American Club. The event runs from 12–7 p.m. at 1801 W. Pico Blvd. Admission is free with RSVP at SubwayHappyPlace.com. Guests can also enjoy beer in a country-club-style garden. The promotion celebrates over 1.6 million Happy Gilmore Meals sold across the U.S. and Canada.
A great family room at Shangri-La Singapore
A great example of a family room! Spotted at the Shangri-La Singapore, we absolutely love the Rocket Room. While we might suggest making the door a bit larger, it’s a fantastic and imaginative space designed especially for families with young children. We spotted it on the Instagram of Calvin Coyles — check out the reel below. The hotel’s website is linked in the title.
Dit bericht op Instagram bekijken
Center Parcs De Vossemeren and Albron unveil completely renovated restaurants
The first Center Parcs location, De Vossemeren, with all-new dining venues has officially celebrated its grand opening — marking a major milestone in the hospitality revamp across Center Parcs locations. In recent months, De Vossemeren underwent a large-scale renovation of its restaurants and supermarket. Guests can now enjoy spots like Pancakes & Waffles, Da Nonna, Grand Café Central, Food Market, and the newly added Fonkeling — a casual dining experience with a sparkle. For a relaxing break from all the action, guests can visit Time Out or the refurbished Pool Bar. Also launched is the brand-new Allfoods delivery concept: order groceries or ready-to-eat meals with ease. More details via the website linked in the title.
TRIBE opens second Dutch location in The Hague and continues to conquer Europe with design
Design hotel brand TRIBE, part of Accor hotels, is expanding rapidly in Europe, with new locations in the Netherlands, Poland, Hungary and France, among others. TRIBE Den Haag Centraal, the brand’s second hotel in the Netherlands, will open in The Hague at the end of 2025. This city centre hotel will have 159 cleverly designed rooms, nine meeting rooms and a stylish restaurant and bar overlooking Spuiplein. TRIBE focuses on functional design and accessible luxury for modern travellers. Since its launch in Australia in 2017, the brand has grown rapidly, with 20 hotels worldwide and more than 35 projects in development, including in Slovenia, Portugal and Germany. Visit their website via the link in the title.
