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DOT Groningen transforms into Europe’s largest football for the ultimate World Cup celebration

12-6-2026

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Football fans in Groningen and beyond can prepare for a World Cup experience of truly epic proportions. Creative hotspot DOT, located in the Ebbingekwartier district, is transforming its iconic white dome into Europe’s largest football for the upcoming World Cup. With a diameter of no less than 26 metres, the Groningen dome will become the continent’s ultimate visual World Cup landmark. Inside and around the giant “football,” all matches of the Dutch national team will be broadcast live for more than 1,500 passionate football fans.

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Zwarte Cross and Grolsch launch special ‘t Geet Hier Spoken can for the 2026 edition

12-6-2026

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The Dutch festival Zwarte Cross and Grolsch have joined forces to introduce an exclusive half-litre can in celebration of Zwarte Cross 2026. The special edition can is entirely dedicated to ‘t Geet Hier Spoken! (“Things Are Going to Get Wild Here!”), the theme of the upcoming festival edition. With this launch, the two brands bring their long-standing partnership to life in a striking design that will be available in supermarkets from June 15.

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Van Gelder introduces an AI recipe assistant | New tool supports chefs with recipe development and menu inspiration

11-6-2026

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From recipe development to menu inspiration, artificial intelligence is increasingly finding its way into professional kitchens. To support chefs and hospitality entrepreneurs, Van Gelder has introduced an AI recipe assistant. This digital tool provides users with inspiration for dishes, cooking techniques, and applications for fresh ingredients within seconds.

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Football meets fine dining in Amsterdam| Private dining, cocktails & watching specific games

11-6-2026

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Watching the World Cup in Amsterdam takes on a new dimension this summer thanks to The Entourage Group. As the city gears up for another football-filled season, several hospitality venues are offering unique ways to experience the tournament. From lively match nights by the IJ waterfront to exclusive private dining experiences, football, gastronomy and hospitality come together in concepts designed for fans, friends, colleagues and business relations alike. Football meets fine dining!

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Play the BINGO where the whole of Amsterdam wins | Bellefleur’s WorldPride UNITY BINGO

11-6-2026

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In the run-up to WorldPride Amsterdam 2026, Team Eberhardjes is once again joining forces with Dolly Bellefleur. Their mottos ‘Take good care of our city and of one another’ and ‘Let love reign’ align seamlessly. The theme of WorldPride is UNITY: for Team Eberhardjes and Bellefleur, the perfect occasion to playfully connect all the nationalities that make up Amsterdam. Today, Thursday, June 11th, they will launch Bellefleur’s WorldPride UNITY BINGO: an online bingo game in which not only one person, but everyone wins.

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Longest frikandel in the world | Chef Margo Reuten takes action for KWF

9-6-2026

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Chef Margo Reuten of Restaurant Da Vinci in Maasbracht is stepping out of her familiar Michelin-starred kitchen for a special challenge. Together with five local entrepreneur friends, the only female SVH Master Chef with a Michelin star will attempt to break the world record for the “World’s Longest frikandel” on Sunday, June 28, 2026. (The frikandel is a long, skinless meat sausage made from finely ground meat (or meat trimmings) and spices, which is deep-fried just before consumption.)With this playful initiative, they are taking a stand against cancer and hope to raise €50,000 for the Dutch Cancer Society (KWF Kankerbestrijding).

Reading time: 2 minutes

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Trends we spotted | Week 23

9-6-2026

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Michelin-starred Restaurant Spetters presents Spetters – Shaped by Time, an anniversary book that brings together fifteen years of culinary development, personal stories, and signature recipes.
• Following several months of renovation, the Hulstkamp Gebouw on Rotterdam’s Noordereiland has reopened and is once again fully operational.
• On June 2, restaurant chain De Beren opened a new location in Duiven, situated at the largest food court in the Netherlands, near the A12 motorway.
• Mini Masters Playground in Waddinxveen has recently opened its doors. This interactive indoor play world allows children to discover a variety of professions through play.
• Radisson Hotel Group has added two new European properties to its portfolio: the design-focused Radisson RED Innsbruck in Austria and the characterful Gonville Hotel in Cambridge.
• Spotted on Instagram: the Negroni Float at Mister McCoy Island Ice Mallorca.
• Dutch wine growers produced approximately 11,752 hectolitres of wine during the past wine year, more than 1.5 million bottles and double the volume produced the previous year.
• Manex Properties, the joint venture between AMANO Group and Excellion Capital, has secured planning permission to transform Waterman House in London into a boutique AMANO hotel.

Enjoy reading!

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Longevity | Hotels & wellness resorts are embracing the trend

5-6-2026

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Medical wellness retreats have been around for decades, but today we see an increasing number of hotels and resorts embracing the longevity trend. Around the world, more and more research is being conducted to answer the growing demand for a healthier and longer life. Longevity has become a key focus online, in luxury hotels and resorts, and increasingly in restaurants and wellness concepts. But how can hospitality entrepreneurs respond to this trend? In this article, we share ideas, inspiring examples and links to hoteliers who already offer longevity programmes.

4 minutes read

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AWAKE Chocolate launches the first ‘turn up service’ in the Walker Hotels

5-6-2026

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AWAKE Chocolate is partnering with Walker Hotels, luxury, design-driven properties across New York City, to help hospitality turn things up this summer. Known for leaving chocolates on pillows at night, hotels have long made ‘turn-down service’ a signature, luxurious ritual. But AWAKE knows people need a pick-me-up when they get up! To mark the launch of the new AWAKE Crispy Milk Chocolate Bites (50 mg of caffeine per bite), the brand is introducing the ‘Turn Up Service trolley’ in June: a wake-up call on wheels.

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Growing portfolio in the Netherlands for Limehome

4-6-2026

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With a new location in Rotterdam, Limehome will be represented in the five largest cities in the Netherlands from the second quarter of 2027. By then, the company will operate more than 210 rooms across nine properties in Amsterdam, The Hague, Eindhoven, Utrecht and Rotterdam.

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Spot ‘De Beren Helmet’ in the Netherlands | De Beren’s iconic helmet returns to the streets

2-6-2026

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After being absent from the streets for years, a nostalgic piece of history of restaurant chain ‘De Beren’ (The Bears) is making a comeback: the iconic ‘De Beren Helmet’. Since yesterday, De Beren delivery drivers will once again be riding around wearing the distinctive helmet that once became a beloved sight across the Netherlands. To celebrate its return, the restaurant chain is launching a nationwide contest. Anyone who spots a delivery driver wearing ‘De Beren Helmet’, takes a photo, and submits it, will have a chance to win free spare ribs for a year.

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Trends we spotted | Week 22

2-6-2026

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Pizza Hut recently announced the latest addition to its Hut Crust platform: the new Crispy Parm Pan Pizza.
• The Coffee Bean & Tea Leaf® has introduced its ‘Perfect Americano Menu’, built around its signature premium L.A. Espresso.
• Too Good To Go now also delivers rescued food directly to consumers’ doorsteps in Germany.
• Claridge’s Bakery in London recently introduced a daily Mayfair Meal Deal, featuring a signature sandwich, a drink and a sweet treat.
• In an industry first, Mews and Uber are integrating ride bookings directly into the hotel management system.
• Smyth in Chicago is named number 1 on the list of North America’s 50 Best Restaurants.
• Crystal Lagoons launches new 500 m² small Lagoons by Crystal Lagoons™ model.

Enjoy reading!

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Local Taste 010 | A year of culinary walking and tasting at restaurants in Rotterdam

2-6-2026

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Since June 1, Rotterdam has its own edition of Local Taste. This new glossy city magazine invites food lovers and urban explorers to (re)discover the city through its vibrant culinary scene. The magazine features a wide variety of restaurants, bars, and hidden gems for lunch and brunch. With the magazine in hand, readers can make their way from one tasting experience to the next. Each edition includes ten Taste Coins, which can be redeemed for a tasting at participating venues.

2 minutes read

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ASTER at ’t Kadaster in Ostend | Pop-up restaurant by chef Túbo Logier

29-5-2026

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This summer, chef Túbo Logier, known for the Brussels-based restaurant ASTER, will open a temporary pop-up in Ostend. From early June through the end of August, he will bring his ingredient-driven cuisine to the Belgian coast. In doing so, he also returns for a while to the region where he grew up (Gistel). The pop-up, ‘ASTER at ’t Kadaster’, opens on June 3 at ’t Kadaster, located at Alfons Pieterslaan 39 in Ostend, and will run through the end of August.

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KFC’s light-meal concept, KPRO is growing fast in China

28-5-2026

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Yum China Holdings, Inc. announced that KFC’s light-meal concept, KPRO, has surpassed 300 locations in China and is on track to reach 600 locations by year–end, up from just over 200 in 2025.

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Futuristic makeover for the ‘Underwater Room’ at The Manta Resort off the coast of Pemba Island

28-5-2026

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Spending the night underwater still sounds like something straight out of a science fiction movie, but at The Manta Resort it has been reality for more than a decade. The resort’s iconic ‘Underwater Room’ has now received a complete makeover. The renewed underwater hotel room is the third generation of the concept, combining design, sustainability and immersive nature experiences in a way that perfectly matches the growing demand for regenerative tourism and unique hospitality experiences.

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Tacite opens in Amsterdam South | The first restaurant of Joris Koudstaal and Daan van Splunteren

26-5-2026

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After years of working in Dutch fine dining at restaurants including Aan de Poel**, MOS* and De Nederlanden*, chef Joris Koudstaal and maître Daan van Splunteren are opening restaurant Tacite in Amsterdam South. Drawing on their experience, the duo is creating a signature style entirely their own.

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abc kitchens celebrates the summer with Mexican courtyard pop up at The Emory

22-5-2026

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This June, abc kitchens by world-renowned chef Jean-Georges Vongerichten is bringing his signature taste of Mexico to London with a tequila-fuelled takeover of the courtyard at The Emory.

Are the flavours of Mexico trending? In just a couple of weeks, restaurant TATEMADO, a Mexican fine dining restaurant in Ostend (Belgium), will open its doors. Meanwhile, all restaurants of THE ENTOURAGE GROUP are serving a variety of Paloma cocktails until May 31.

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Chef Stijn Deschacht opens his own ‘Mexican fine dining’ restaurant TATEMADO in Ostend

22-5-2026

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After years of exploring the culinary world as a chef, importer, and passionate storyteller, Stijn Deschacht recently proudly announced the upcoming opening of his very first own restaurant: TATEMADO. The new restaurant, located at Christinastraat 45 in the heart of Ostend (Belgium), promises to bring a unique ‘Mexican fine dining’ experience to the Belgian coast. TATEMADO will officially open its doors in July.

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Chef Geert-Jan Vaartjes opens the renewed De Bosberg in Appelscha

21-5-2026

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Chef Geert-Jan Vaartjes, known from among others De Librije, La Rive, De Bokkedoorns, and Lauswolt, has completely transformed De Bosberg in Appelscha together with entrepreneur Wybe Iedema. The iconic hospitality venue, located at the foot of the famous Bosberg Tower in the ‘Drents-Friese Wold’ National Park, has officially reopened after an extensive renovation.

2 minutes read

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PearlMobiel and OWN eSIM launch eSIM for hotel guests at Corendon Hotels & Resorts

21-5-2026

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International travelers want to be online immediately upon arrival, without worrying about high roaming costs or searching for local SIM cards. With the introduction of eSIM for hotel guests, PearlMobiel and OWN eSIM are responding to this demand. In collaboration with Corendon Hotels & Resorts, the companies are launching a new service that allows hotel guests to easily activate mobile data during their stay in Amsterdam and Curaçao.

2 minutes read

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27 metres of sushi for guests at De Langste Tafel (The Longest Table)

19-5-2026

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On Wednesday 27 May, The Longest Table will take place at Oosterdok in Amsterdam, a charity dinner organised by Refugee Company and A Beautiful Mess. At an exceptionally long table, which is ultimately expected to stretch one kilometre, guests are invited for an evening of connection, shared dining and support for projects helping people with refugee backgrounds. One of the most eye-catching elements of the evening is a 27-metre sushi roll, prepared by DoubleTree by Hilton Amsterdam Centraal Station in collaboration with Sushi Time.

Reading time: 2 minutes

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Trends we spotted | Week 20

19-5-2026

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Some inspiration for outdoor and indoor, sporting activities: Thruball and Crazy Golf Football, like at Footy Nation.
• Bonne Nuit Patisserie, located in Istanbul, Turkey has created a sweet twist on tacos!
• Two examples of hosPETality:
  • At Charly’s Treat Bar, everything revolves around dogs: from puppicino’s, snacks and accessories to playful concepts built entirely around them.
  • The Peninsula London took high-end hospitality one step further with its limited time, dog grooming parlour inside the hotel.
• Claridge’s in London is making its collaboration with New York institution Dante a permanent feature: this summer, Dante Mayfair will open as a restaurant and bar within the hotel.
• Recently, Williams Farmhouse in Amsterdam unveiled a complete summer makeover, inspired by the atmosphere of a British garden party. Their summer name is Williams Botanical Garden!
• Kerzner has announced One&Only Courchevel, the brand’s first resort in the French Alps, set to open in 2030 in legendary Courchevel 1850.

Enjoy reading!

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Celebrate Paloma Day at the Restaurants of THE ENTOURAGE GROUP | Taste this iconic cocktail in a variety of flavours!

18-5-2026

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THE ENTOURAGE GROUP is once again bringing back one of its most beloved annual moments: Paloma Day. From today, May 18 through May 31, this iconic cocktail takes centre stage at the restaurants of THE ENTOURAGE GROUP. The Paloma is a Mexican cocktail traditionally made with tequila and grapefruit soda. Is the Paloma your favourite summer cocktail, or would you like to try one for the first time? Then you know where to go during this period!

As we have mentioned before, in the US they celebrate not only a general cocktail day, but also dedicated days for specific cocktails, including ‘World Paloma Day’ on May 22. It’s great to see THE ENTOURAGE GROUP embracing this occasion across its restaurants!

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Cognac by Maison GAUTIER reinvents itself with a new design blending heritage and modernity

15-5-2026

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Although the official birth certificate of Maison GAUTIER dates back to 1755, following the founding charter signed by King Louis XV, the story of the House actually began a century earlier, in 1644. Charles Gautier, son of an oak merchant from the Tronçais forest, married Jacquette Brochet, daughter of a winegrower. From the meeting of viticultural expertise and oak craftsmanship, a new passion was born: the art of cognac-making. Over the generations, the House continued to grow, and in 1890 the family decided to settle in a former water mill on the Osme River, in the small village of Aigre. An article about their new face with recipes to different cocktails with their cognac!

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