Trends we spotted | Week 5

3-2-2026

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Airbnb has partnered with chef-led meal delivery service CookUnity to provide prepared meals through Airbnb Services, aiming to simplify dining for travellers and local residents.
• Thompson Hotels collaborates with BERO to expand non-alcoholic offerings and bar programming.
• McDonald’s Germany launches new platform, for everyone who is really hungry.
• AMMOS AMAALA is the first resort of the AMMOS group in the Middle East, located in Saudi Arabia. The resort will open this spring.
• Pizza Hut Dubai hosted a fine-dining Supper Club nobody saw coming.
• ALL Accor has recently announced the launch of its ALL Accor app in ChatGPT designed to enrich the experience of its growing customer base.
• McDonald’s in the US debuts exclusive McNugget® Caviar just in time for Valentine’s Day – at no cost to fans.
• Restaurant Nela in Amsterdam introduces the Family Friendly Affair brunch on Sundays.
• Bagels & Beans has turned 30. What started in 1996 as a quirky café on Ferdinand Bolstraat in Amsterdam has grown over the past thirty years into a unique franchise formula with almost 90 locations throughout the Netherlands.

Enjoy reading!

Partnering with CookUnity to deliver award-winning, chef-prepared meals through Airbnb services

Airbnb has partnered with chef-led meal delivery service CookUnity to provide prepared meals through Airbnb Services, aiming to simplify dining for travellers and local residents. Through the collaboration, users can reserve meals created by award-winning chefs and spanning a wide range of cuisines and culinary styles. Since January 21st, select guests and locals across the U.S. can order bundles of three to six ready-to-heat meals, with prices beginning at $15 per meal. Available directly in the Airbnb app, the offering features a curated selection of globally inspired dishes, including comfort foods, traditional favourites, and Latin specialties, delivering convenient, high-quality meals to enjoy during a stay or at home.

Thompson Hotels collaborates with BERO to expand non-alcoholic offerings and bar programming

Thompson Hotels, part of Hyatt’s Lifestyle Group, is partnering with BERO, the alcohol-free beer founded by Tom Holland, for a year-long collaboration focused on wellness, presence, and celebration. The partnership will feature product integration, signature events, and collaborative content and it started with a Dry January activation in Austin. Guests can look forward to a dynamic calendar of BERO product launches, in-market activations, and immersive experiences across Thompson Hotels throughout 2026, establishing BERO as the brand’s non-alcoholic beer of choice while enhancing the hotels’ modern, wellness-forward hospitality offerings.

McDonald’s Germany launches new platform, for everyone who is really hungry

McDonald’s Germany has launched the new platform ‘For the Big McDonald’s Hunger’, designed for guests with large appetites seeking bold flavors and generous portions. The range features two new burgers: the Big Gouda, combining a 100% German beef patty with a fried Gouda patty, bacon, lettuce, onions, pickles, and a spicy creamy sauce; and the Big Tasty® Red Steakhouse, with a beef patty, cheese, bacon, lettuce, onions, gherkins, and smoky-spicy steakhouse sauce. The platform also includes the fan-favorite Big Tasty® Bacon, delivering its classic hearty taste with 100% German beef and bacon. More details in their press release, link in the title.

NAMMOS to open first-ever resort in the Middle East in spring 2026 | NAMMOS AMAALA

For more than twenty years, Nammos has set the rhythm for the world’s most discerning travellers, creating destinations where energy, connection, and celebration come naturally. The new resort, NAMMOS AMAALA in Saudi Arabia will feature 110 guest rooms and suites, alongside pool bungalows, villas, and 20 private residences, crowned by the exclusive Cliff Villa, which offers AMAALA’s most exclusive viewpoint. Anchored by a private island and a dedicated wellness hub, the destination will feature a collection of infinity pools, the Blu Kids Club for younger guests, and three signature dining venues, including the iconic Nammos Restaurant. Exclusive to Nammos Resort AMAALA, Nammos Spa debuts its proprietary philosophy of ‘Boundless Wellbeing’. Reframing wellness not as a retreat, but as the ultimate social pre-game, the spa reimagines isolation in favour of social readiness. On their website we saw that Nammos Resort Abu Dhabi is also in the pipeline. More details in their press release, link in the title.

Pizza Hut Dubai hosted a fine-dining Supper Club nobody saw coming

Would you believe that the ingredients in a Pizza Hut pizza are extremely high quality? So much so, that they meet the quality standards you’d expect to see in fine dining. To prove just that, the brand invited acclaimed chef Yanis Yahoui to their ‘back of house’ to hand-pick from their every-day ingredients, to craft and serve a fine-dining tasting menu to eight culinary experts from across the region. The guests arrived expecting a curated gastronomic experience from the chef and were told there would be a twist, but no one knew exactly how the evening would unfold. We have seen this kind of surprise dinners before but it remains fun! Check out the video below or read the press release, link in the title.

Accor leads hospitality innovation with the launch of its ALL Accor app in ChatGPT

ALL Accor, the powerful booking platform and world-class loyalty program of Accor, has recently announced the launch of its ALL Accor app in ChatGPT designed to enrich the experience of its growing customer base.

Through this new functionality, travellers can use natural language to search for Accor hotels, specify destination, dates, and guest details, view both public and ALL loyalty-member rates, and access property information such as room types, amenities, and location in ChatGPT. When ready to book, users are redirected to ALL Accor booking platform for a secured reservation. The app in ChatGPT is now available in more than 20 languages, and in the countries where ChatGPT apps are supported.

McDonald’s debuts exclusive McNugget® Caviar just in time for Valentine’s Day – at no cost to fans

McDonald’s in the US has teamed up with Paramount Caviar to offer a premium product at a price that only McDonald’s can, free of charge. Each kit includes everything you need for an upscale yet effortless celebration: a 1oz tin of McNugget® Caviar, $25 Arch Card® for plenty of Chicken McNuggets, plus crème fraiche and a ‘Mother of Pearl caviar spoon’ to top it all off. The kits drop at 11 a.m. ET on Tuesday, Feb. 10, exclusively at McNuggetCaviar.com – and supplies are limited, so act fast. More details in their press release, link in the title.

Restaurant Nela introduces the Family Friendly Affair brunch on Sundays

A relaxed and tasty Sunday afternoon that is all about enjoying time with family and friends: the Family Friendly Affair brunch at Restaurant Nela in Amsterdam. The specially curated menu consists of various dishes to share, prepared over an open fire. Think generous skewers with grilled meat, chicken, octopus or prawns. For the youngest guests, there is a separate à la carte menu that includes Italian wood-fired pizzas. The Family Friendly Affair brunch will now take place every Sunday.

30 years of Bagels & Beans

Bagels & Beans has turned 30. What started in 1996 as a quirky café on Ferdinand Bolstraat in Amsterdam has grown over the past thirty years into a unique franchise formula with almost 90 locations serving bagels, coffee and happiness throughout the Netherlands. With a few laugh lines, but still just as quirky, this milestone was celebrated on January 20th together with all the bagel bosses who bring the brand to life every day.

As founders Ninande Thio and Ronald Bakker say themselves: “Our dream was, and still is, to create an oasis of calm in the hustle and bustle of everyday life. A small moment of luxury, where the quality of that moment determines the pace of the experience. And where every cup of coffee and every bagel tells a unique story of dedication and personal attention. And we are far from done”.

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