Trends we spotted | Week 49
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- GolfSuites recently announced a strategic shift, prioritizing its scalable Indoor Simulator Lounge concept for nationwide expansion. An interesting idea for hotels near golf courses?
- ORDER AI, an app for people using GLP-1 medication (which helps regulate appetite and blood sugar) as well as health-conscious consumers, is now available globally on the Apple App Store.
- On Monday, November 24, FHC Formulebeheer held its annual entrepreneurship ‘Big Impact Event’ at Madurodam, the miniature park in The Hague that symbolizes how small initiatives can create big impact.
- The second edition of the Rescue Dogs of London & Friends ‘Christmas Jumper Parade Walk’ took place last November 29 in London. We think it’s Vondelpark (Amsterdam) worthy. 😉
- Until January 16th 2026 you can walk a Snoopy trail through London’s Fleet Street Quarter, featering 12 unique sculptures of Snoopy.
- Holiday Cocktail Inspiration: The Candy Cane Martini!
- Outernet, a free cultural attraction in London, is fully in Christmas spirit with its Ice Palace experience. Outside, you’ll find Tod’s Festive Feast, a Christmas food market curated by influencer @eatingwithtod.
- Cocktail bar Golden Ratio, created by and part of Redwood Hospitality, opened on November 26 in Clinton Hill, Brooklyn. With a focus on sustainability and creativity, the bars serves cocktails and mocktails using restaurant byproducts.
- Snoopy is certainly having a moment this holiday season, it’s his 75th birthday and his popularity is soaring. Krispy Kreme is partnering with Peanuts to launch the Krispy Kreme x Peanuts Collection this festive season.
- During last week’s Black Friday, Pepsi released a limited online edition of Pepsi® Prebiotic Cola ahead of a wider store launch early next year.
Enjoy reading!
GolfSuites focuses on Indoor Simulator Lounges for expansion
GolfSuites recently announced a strategic shift, prioritizing its scalable Indoor Simulator Lounge concept for nationwide expansion. Key advantages of the Indoor Simulator Lounge include faster build-out and speed-to-market, significantly lower development and operating costs, and consistent revenue streams unaffected by weather. The company will continue selective development of its successful outdoor driving range locations in Lubbock, Texas, and Baton Rouge, Louisiana. By focusing on this technology-driven, weather-proof venue, GolfSuites aims to deliver premium golf entertainment year-round while providing a more efficient and profitable model for expansion. More details in their press release, link in the title.
A new way to confidently navigate menus for users of GLP-1 medication | ORDER AI
ORDER AI, an app for people using GLP-1 medication (which help regulate appetite and blood sugar) and health-conscious consumers is now available globally on the Apple App Store. The app instantly analyzes any restaurant or delivery menu and highlights options such as high protein, GLP-1 friendly, low carb, and low WeightWatchers Points. ORDER AI aims to remove menu guesswork and support confident, nutritious decisions in restaurants around the world. More details in their press release, link in the title and on their website. Marjolein van Spronsen recently wrote a blog post about the so-called ‘Ozempic Menu’.

FHC Formulebeheer celebrates entrepreneurs at their annual Big Impact Event
On Monday, November 24, FHC Formulebeheer held its annual entrepreneurship ‘Big Impact Event’ at Madurodam, a miniature park in The Hague symbolizing how small initiatives can have a big impact. During the evening program, attendees enjoyed a dinner with views of the beautifully lit park, accompanied by a live talk show where hospitality leaders shared insights and perspectives on entrepreneurship and growth in the industry. The event concluded with the annual Formule Awards, recognizing Best Newcomer, Best Family, the VITAL Award, and the Foodmaster Award.
Second edition of the ‘Christmas Jumper Parade Walk’ in London
The second edition of the Rescue Dogs of London & Friends ‘Christmas Jumper Parade Walk’ took place last November 29 in London. Dogs and humans showed off festive sweaters, competed for prizes, enjoyed treats, and supported rescue dogs! Check out the impression of The Dogvine below! We think its an initiative worthy of the Vondelpark in Amsterdam? Our office dog Jimmy would most certainly be present!
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Snoopy sculptures take over Fleet Street Quarter this holiday season
Last year, Fleet Street Quarter transformed the streets into a winter wonderland with its Penguin Parade Sculpture. This year Snoopy takes center stage until January 16th 2026 with twelve unique sculptures displayed across the area in London. Visitors can follow the trail and enjoy an accompanying audio guide, bringing the Peanuts character to life as they explore the festive streets of Fleet Street Quarter. More details in their event page, link in the title.
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Candy Cane Martini
Holiday Cocktail Inspiration: The Candy Cane Martini is festive, creamy, and refreshingly chilled, capturing the taste of peppermint bark in a glass. Made with RumChata, vanilla vodka, and peppermint schnapps, it’s shaken until frosty and served in a sprinkle-rimmed glass. Best enjoyed straight from the fridge. A recipe by the FeedFeed can be found in the link in the title or check out the effect of the sprinkles in this reel.
Ice Palace Experience at Outernet London
Outernet, a free cultural attraction in London, is fully in Christmas spirit with the Ice Palace experience. Step inside twinkling ballrooms, a life-sized gingerbread house, and Santa’s Workshop, then head outside to Tod’s Festive Feast, a Christmas food market. This market is curated by influencer @eatingwithtod, known for hunting down the UK’s most outrageous and delicious eats.
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Cocktails made using restaurant byproducts at Golden Ratio, NYC
Cocktail bar Golden Ratio, created by and part of Redwood Hospitality, opened on November 26 in Clinton Hill, Brooklyn, with a focus on sustainability and creativity. Its menu features 32 drinks, 16 with alcohol and 16 non-alcoholic versions inspired by the ‘originals’, made from greenmarket produce, foraged ingredients, and byproducts from Redwood Hospitality’s other restaurants. Spirits are produced in collaboration with nearby Acid Spirits, allowing seasonal batches to be created in about a week, faster than conventional distilleries. The bar’s name refers to the 1:1:2 formula, one part sour, one part sweet, two parts spirit, which guides the balance of each cocktail.
Krispy Kreme launches Peanuts-themed doughnuts this holiday season
Snoopy is getting old, it’s his 75th birthday and it’s highly popular this year. Krispy Kreme is partnering with Peanuts to launch the Krispy Kreme x Peanuts Collection this festive season. Available since Saturday, November 29, at participating U.S. locations for a limited time, the collection includes three new doughnuts in addition to two existing favorites, all inspired by Snoopy, Charlie Brown, and the Peanuts gang. The special dozen box can be purchased in-store, for pickup, or delivery through the Krispy Kreme app and website.
Limited online release of Pepsi Prebiotic Cola last Black Friday
Last week’s Black Friday, Pepsi released a limited online edition of Pepsi® Prebiotic Cola ahead of its wider store launch early next year. Available in Original Cola and Cherry Vanilla, the new drink combines the classic Pepsi taste with functional ingredients. It contains no artificial sweeteners, just 30 calories, 5 grams of sugar, and 3 grams of prebiotic fiber per serving. Pepsi Prebiotic Cola is crafted for cola lovers, newcomers, and the curious alike, offering a familiar flavor with a modern, health-conscious twist.



















