Trends we spotted | Week 48
McDonald's launches The Grinch Meal in the US
A warm Sinterklaas celebration thanks to the efforts of the IHCP-hotels
The Berkeley unveils artwork ‘Aurora Light in Motion’ by Rob and Nick Carter 
Sustainable food at the Nederlands Fotomuseum thanks to caterer Qeet
Entrance lobby TRIBE The Hague
The Library Bar in the new The Hoxton in Dublin
The Social Hub Edinburgh
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Qeet provides sustainable catering in the renovated Nederlands Fotomuseum , which opens in February 2026.
- Staff of the IHCP hotels in the Netherlands did collect toys for families in poverty through the Sintvoorieder1.
- Solid Wiggles creates jell-o cocktails with a creative, aesthetic twist.
- The Berkeley London launches luminous artwork ‘Aurora: Light in Motion’ by Rob and Nick Carter.
- Shower Hour IPA and Laundry Club Kölsch – Epic Cleantec launches beer made from purified shower and laundry water in California.
- McDonald’s introduces a temporary Grinch Meal with themed Grinch socks in the US.
- At the end of this year TRIBE The Hague Central will open as the second TRIBE hotel in the Netherlands and it will be the brand’s new flagship.
- The Social Hub invests €227 million in new B Corp hub in Edinburgh.
- The Hoxton opens in Dublin with the introduction of the first nightclub of this chain.
Enjoy reading!
Sustainable food at the Nederlands Fotomuseum thanks to caterer Qeet
On February 7th 2026, the ‘Nederlands Fotomuseum’ will open its doors in the newly renovated national heritage warehouse Pakhuis Santos at Rotterdam’s Rijnhaven. With more than 6.5 million objects, the museum holds one of the largest photography collections in the world. In this monumental building, cultural heritage, architecture, and contemporary museum presentation come together to create an international meeting place for photography. The Dutch Fotomuseum has chosen the caterer Qeet to operate the coffee bar, the restaurant, and the event venue. Qeet provides catering for various events, from conferences and drinks parties to weddings and festivals, with a strong focus on sustainability and local products. They develop fresh, healthy and seasonal dishes with products from the region.
A warm Sinterklaas celebration thanks to the efforts of hotels
In the run-up to the Sinterklaas (Dutch Santa Claus) celebrations, employees of International Hotel Capital Partners (IHCP) hotels are organizing a collection campaign for families in financial difficulty. Through the Sintvoorieder1 initiative, toys are collected and distributed to families living in poverty in the regions where the hotels are located. What started as a small initiative at the Renaissance Amsterdam Schiphol Airport Hotel has developed into a project that is now embraced by all six IHCP hotels. From 10 to 28 November, hotel employees can drop off toys at designated collection points in their hotels.
Aesthetic jello-o cocktails
Cocktails exude allure, but these are truly special! They are made by Solid Wiggles, a company located in Brooklyn. Since 2022, pastry chef Jena Derman and mixologist Jack Schramm have been giving a new, creative twist to the nostalgic jello-o shots. Very creative and we love to taste them!
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The Berkeley unveils artwork ‘Aurora: Light in Motion’ by Rob and Nick Carter
The 5-star hotel The Berkeley in London has unveiled Aurora: Light in Motion, an art installation by renowned contemporary British artist duo, Rob and Nick Carter. The installation is composed of 150 bespoke neon beams of light that respond to the flow of human movement. Aurora reimagines festive illumination through precision engineering and contemporary artistry, creating a seamless harmony between light, architecture, and experience. Rob and Nick Carter, known for their use of light and motion in art, have been creating innovative works that merge art, science and technology for over two decades. More details in the article on Art Plugged, link in the title.
Shower Hour IPA and Laundry Club Kölsch | Beer made from recycled shower and laundry water
Epic Cleantec, a leader in onsite water reuse for real estate, has launched a commercial beer made with highly purified recycled water from showers and laundry. Developed with Devil’s Canyon Brewing Company in San Carlos, California, the beer uses water sourced from buildings where Epic operates its advanced reuse systems. The company first introduced OneWater Brew in November 2022 as a limited experimental batch of 7,500 cans. Despite its small scale, the beer gained widespread attention and recognition, including being named a TIME Best Invention and a Fast Company World Changing Idea. This new release of Shower Hour IPA and Laundry Club Kölsch, moves the concept from a pilot project to full-scale commercial production.
Shower Hour IPA and Laundry Club Kölsch – Beer made from recycled shower and laundry water
McDonald’s launches The Grinch Meal in the US
McDonald’s, in partnership with Dr. Seuss Enterprises, launched The Grinch Meal at participating U.S. restaurants for a limited time, while supplies last. The meal features Dill Pickle ‘Grinch Salt’ McShaker Fries, which let customers add a bold, tangy dill pickle seasoning directly to their fries. Guests can enjoy the fries alongside a Big Mac® or a 10-piece Chicken McNuggets® and a medium drink for a complete meal. Each order also includes a pair of themed socks with messages from the Grinch, adding a playful, festive touch to this limited-time menu.
TRIBE The Hague | Opening Q4 2025
At the end of this year TRIBE The Hague Central will open as the second TRIBE hotel in the Netherlands and it will be the brand’s new flagship. Founded in 2017, TRIBE caters to modern travelers who value design, comfort, and functionality. Designed by HD+VK, the hotel offers a contemporary urban atmosphere with 159 rooms, 3 suites, 9 meeting spaces and a 24-hour gym. The Hitch Hike restaurant brings California–Baja flavours and acts as a social hub with events and cocktails. With its central location, strong brand identity and thoughtful design, TRIBE provides a stylish, comfortable and inspiring stay in the heart of The Hague. More details on their website, linked in the title.
The Social Hub Edinburgh
The Social Hub has announced plans for a new hospitality and community destination in Edinburgh. With this second hotel in the UK, the group continues to expand its presence across Europe. The concept brings together travelers, business professionals, local residents, and students. The Social Hub is a certified B Corp, prioritizing social and sustainable impact.
The new Edinburgh location will be part of the area development around the former Fountain Brewery. The €227 million investment, which includes student housing, coworking facilities, and public spaces, strengthens the local economy and builds on the network of their 21 European hotels. The project will create one hundred jobs and offer accommodation with 560 beds. Their website is linked in the title.
The Hoxton lands in Dublin with the first nightclub of this chain
The Hoxton is opening its first Irish location in the restored Victorian Central Hotel in Dublin. The hotel features 129 rooms; an open lobby with a bar, lounge. And a space with impressive archaeological discoveries from the Viking era; the Peruvian-inspired restaurant Cantina Valentina; New York–style sandwich and wine bar Dollars; The Library Bar; and The Hoxton’s very first nightclub, Groundwork. This new location in the Creative Quarter adds both a historic and contemporary chapter to the growing international Hox family.
