Trends we spotted | Week 39
Hot Slices, Cold Drinks - collab Siegfried Gin and Domino's Pizza Germany 
La Mar celebrates 20 years of Peruvian culinary excellence with - Around the World menu
Ruby x ADE - House Music on an exclusive stage
Starbucks named official coffee partner of the LA28 Olympic and Paralympic Games and Team USA
Sweden, first country on prescription - credits Alexander Erdbeer - Visit Sweden
Red Robin's new Mega Monster Burger, Candied Orange Fizzy Soda and Mad Scientist Margarita. from Sept. 29 through Nov.2
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Ruby x ADE. Ruby Hotel Amsterdam celebrates Amsterdam Dance Event (ADE) with a boutique stage for music, culture and unexpected moments in intimate setting.
- Restaurant La Mar celebrates 20 years of Peruvian culinary excellence with ‘La Mar Around the World’ menu.
- A new research-backed initiative sees physicians recommending trips to Sweden for the health benefits. ‘Sweden, first country on prescription’ by Visit Sweden.
- Hot Slices, Cold Drinks. A collab between Siegfried Gin and Domino’s Pizza Germany results in 2 small bottles of gin inspired by bestsellers pizza’s.
- The spooky season is arriving! Red Robin conjures up a Mega Monster Burger and a Mad Scientist Margarita.
- Starbucks named official coffee partner of the LA28 Olympic and Paralympic Games and Team USA.
- October 3 means it’s time for Leidens Ontzet – and at Snackcafé de Gaper this is celebrated in style! From 12:00 to 18:00, locals can stop by for refined snacks.
- World Tourism Day – Stefan Hartman of NHL Stenden wrote a vision: ‘Use tourism to strengthen broad prosperity, not just the economy’.
Enjoy reading!
Ruby x ADE | House Music on an exclusive stage
Ruby Hotels returns to Amsterdam Dance Event (ADE) with a boutique stage for music, culture and unexpected moments. Unlike ADE’s massive venues, Ruby creates an intimate setting where international names, rising talent, and creative communities come together up close. With carefully curated collaborations and performances, Ruby x ADE offers two days of unique experiences where house culture meets Ruby’s philosophy of lean luxury and creativity.
Day 1: October 24 | Ruby x Cavo Paradiso Records, Touch Agency & One Day Forever
Day 2: October 25 | Ruby x Mixmag & Sound International Records
More details on their website, link in the title.
La Mar celebrates 20 years of Peruvian culinary excellence with “Around the World” menu
To celebrate La Mar Lima’s 20th anniversary, chef Gastón Acurio introduces La Mar Around the World, the brand’s first globally coordinated menu. Launching October 1, this limited-time experience unites ten international La Mar locations through signature dishes, from Lima’s Pesca Nikkei to Madrid’s Hamachi Nigiri. Each plate reflects local influences while honoring Peru’s culinary heritage. Guests receive a printed menu and illustrated map, transforming the tasting into a guided journey. With ten restaurants across eight countries, La Mar highlights the global reach of Peruvian cuisine and its evolution over two decades. More details in their press release, link in the title.
Sweden, the world’s first travel destination on prescription
A new research-backed initiative sees physicians recommending trips to Sweden for the health benefits. A sauna in Swedish Lapland for better sleep quality, or cold plunges in the archipelago for improved circulation? Two out of three respondents in a new international survey would be open to spending more time in nature if a doctor prescribed it. Now, Sweden is positioning itself as the world’s first country to which travel can be prescribed by a doctor. More details in the video by Visit Sweden below en in their press release, link in the title.
Hot Slices, Cold Drinks | Siegfried Gin and Domino’s Pizza Germany announce collaboration
Rheinland Distillers, known among other things for its internationally acclaimed Siegfried Gin, and pizza giant Domino’s Pizza Germany are launching a unique brand collaboration. From 10 October 2025, two strictly limited edition gins with exclusive designs in special packaging, inspired by Domino’s Pizza bestsellers ‘Caprese’ and ‘New York Style Salami’, will be available online.
What happens when two brands whose core values are a passion for uncompromising enjoyment and unconventional creativity join forces? The result is surprising, fun and delicious! Under the motto ‘Hot Slices, Cold Drinks’, both brands are presenting a collaboration that will delight lovers of fine gins and pizza fans alike. The two exclusive gin varieties capture the unique aroma of fresh pizza – first cheese, then cheers! More details in their press release (in German), link in the title.
The spooky season is arriving | Red Robin conjures up a hauntingly big burger and wicked new margarita
Guests can grab their broomsticks and head into Red Robin to enjoy the Mega Monster Burger, Mad Scientist Margarita and spook-tacular deals starting Sept. 29. From that date through Nov. 2, Red Robin invites guests to sink their fangs into the new Mega Monster Burger, a monstrous twist on the fan-favorite Monster Double Burger. The limited-time burger is served with a bottomless side of choice, and guests can choose from Red Robin’s famous Bottomless Steak Fries, Yukon Chips, Side House or Caesar Salad, Steamed Broccoli and more. Guests can step into the lab with the new Mad Scientist Margarita, this is a scary-delicious concoction that combines blanco tequila, agave and lime juice. Guests get to mix in the beaker of scarlet elixir (also known as grenadine) tableside. More details in their press release.
Starbucks named official coffee partner of the LA28 Olympic and Paralympic Games and Team USA
Starbucks recently announced it will be the Official Coffee Partner of the LA28 Olympic and Paralympic Games and Team USA. As LA28 prepares to welcome athletes and fans from around the globe, Starbucks will be there to support moments of connection and community through unique coffeehouse activations featuring Starbucks arabica coffee handcrafted by green apron partners. More details in their press release, link in the title.
October 3rd in Leiden | Snackcafé de Gaper
October 3 means it’s time for Leidens Ontzet – and at Café de Gaper this is celebrated in style! From 12:00 to 18:00, locals can stop by for refined snacks. Think: truffle cheese soufflé, meatball sandwich with foie gras, brioche with smoked eel and caviar, fried cod with caviar-ravigote, or fries with braised short rib. We’ll definitely be cycling by on Friday, October 3! Their website is linked in the title.
Dit bericht op Instagram bekijken
World Tourism Day | Stefan Hartman (NHL Stenden): ‘Use tourism to strengthen broad prosperity, not just the economy’
“Tourism in the region should not be a goal in itself, but a means to strengthen broad prosperity,” says Dr. Stefan Hartman of NHL Stenden University. A strong message ahead of World Tourism Day on September 27. Hartman is program manager at the European Tourism Futures Institute (ETFI), part of NHL Stenden. Read more about his vision in the Dutch blog via the link in the title.
World Tourism Day – Stefan Hartman (NHL Stenden)
