Trends we spotted | Week 24
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- This weekend in New York City for the fans of the HBO MAX series ‘And just like that…”: a ‘Hot Fellas’ Bakery pop-up.
- An Instagram reel by 60 Seconds to Napoli about their ‘Pasta in a pizza bowl’.
- Celebrating 750 years of Amsterdam at Amsterdam Breakfast on 21 June. An initiative by Ron Gastrobar and Cees Holtkamp.
- Nobu Hospitality is expanding in Poland with the upcoming Nobu Hotel, Restaurant, and Residences in Kraków, located near the city’s historic Old Town.
- Carvel® Ice Cream, kicks off summer with the first-ever soft serve–dispensing billboard in NYC’s West Village on June 18.
- Chipotle is celebrating fans with a limited-edition collection of 13 temporary tattoos inspired by iconic brand elements, today on June 13.
- Marriott International’s Luxury Group brings back the Luxury Dining Series across Asia Pacific from July to September, featuring culinary events at seven top hotels.
- Pret A Manger is launching a new shop format that features a more spacious, family-friendly environment with made-to-order food and drink service suited to longer, more relaxed visits.
- Albron announced the successful completion of its acquisition of industry peer Hutten. Recently the new name of the new organization was unveiled: Hai – Hutten Albron Impactmakers.
Enjoy reading!
Pasta in a pizza bowl at 60 Seconds to Napoli in Germany
An Instagram reel by 60 Seconds to Napoli about their ‘Pasta in a pizza bowl’. We still love the idea although we had seen it before. Check it out in the reel below. Their website is linked in the title.
Dit bericht op Instagram bekijken
A collaboration between Ron Blaauw and Cees Holtkamp – on June 21 they will celebrate Amsterdam’s 750 years birthday in style. At this Amsterdam breakfast, all Amsterdammers are welcome, from 11 a.m. and sleepers can reserve until 2 p.m. You better arrive by bike as the ring road will be closed then due to festivities. Great initiative!
Dit bericht op Instagram bekijken
This weekend in New York City for the fans of the HBO MAX series ‘And just like that…”!
Max (soon to be called HBO Max) is bringing the fan-favorite Hot Fellas storyline from And Just Like That… to life with a real-world bakery pop-up in NYC’s East Village on June 14–15, 2025. Inspired by Anthony Marentino’s bread delivery service, the immersive pop-up features fresh baked goods, coffee, cheeky branding, exclusive merch, and appearances by the ‘Hot Fellas’ themselves. Admission is free. Fans in NYC, Chicago, and LA can also order a limited-edition Hot Fellas Bakery Bundle via Grubhub or Seamless. New episodes of And Just Like That… stream Thursdays on Max, with the season finale airing August 14. More details in their press release, link in the title. Location: Hot Fellas Bakery Pop-Up on 35 Cooper Sq, New York, New York 10003 (Librae Bakery).
Dit bericht op Instagram bekijken
Nobu Hospitality brings iconic luxury lifestyle to historic Kraków
Nobu Hospitality is expanding in Poland with the upcoming Nobu Hotel, Restaurant, and Residences in Kraków, located near the city’s historic Old Town. In partnership with SAO Investments, this luxury development will feature 100 refined accommodations, a signature Nobu restaurant, and the brand’s first cultural district—including a theatre, cinema, studio, co-working space, and art gallery. It also marks Nobu’s first residential project in Eastern Europe, offering 80 upscale Nobu Residences. Blending art, design, and hospitality, Nobu Kraków aims to be a vibrant hub that celebrates Kraków’s cultural heritage while setting new standards in urban living and community-building. More details in their press release, link in the title.
Carvel® debuts the first-ever soft serve dispensing billboard in New York City
Carvel® Ice Cream, kicks off summer with the first-ever soft serve–dispensing billboard in NYC’s West Village on June 18. From 12–7 PM at 137 Perry Street, visitors can enjoy a free vanilla soft serve while supplies last. This playful launch honours Carvel’s 91-year history, dating back to the invention of The Original Soft Serve™ in 1934. Fudgie Fanatics loyalty members get extra perks like sprinkles and swag. Can’t attend? Celebrate with BOGO sundaes every Wednesday at Carvel shops nationwide—continuing a tradition started in 1936. Because as Carvel says: “It’s Not Summer Without Carvel™!” More details (like how they invented the original soft serve) in their press release, link in the title.
Today, Friday June 13 Chipotle launches a tattoo-inspired promo
Chipotle is celebrating fans with a limited-edition collection of 13 temporary tattoos inspired by iconic brand elements like its black fork, water cup, and “Chipotle is my life” slogan. On Friday, June 13, from 3–4 PM local time, U.S. restaurants will offer a BOGO deal to anyone “tatted like a Chipotle bag”—whether with real, temporary, or drawn-on tattoos. At 13 select locations, guests can also receive a free flash tattoo sheet with in-restaurant orders during the same hour, while supplies last. The promotion honours bold superfans and tattoo culture with a flavourful twist. More details, like the locations involved are mentioned in their press release, link in the title.
Luxury Dining Series | Rediscovering culinary roots with the Luxury Group by Marriott International
Marriott International’s Luxury Group brings back the Luxury Dining Series across Asia Pacific from July to September, featuring culinary events at seven top hotels including The St. Regis Osaka, JW Marriott Jeju, and The Ritz-Carlton, Bangkok. Highlights include chef collaborations, themed dinners, mixology takeovers, and pastry showcases—all celebrating heritage, innovation, and the 2025 theme “Forgotten Flavors.” Marriott Bonvoy members can use points to bid on these exclusive experiences via Marriott Bonvoy Moments. The series promises immersive, multi-sensory journeys blending global expertise with local traditions. Full details and dates available at luxurydiningseries.com. More details in their press release, link in the title.
Pret A Manger is launching a new shop format
Pret A Manger is launching a new shop format that features a more spacious, family-friendly environment with made-to-order food and drink service suited to longer, more relaxed visits. Set to be unveiled in Broughty Ferry and Maidenhead in June, Pret is trialling this format as it continues to expand outside of London and adapt the brand to suit different working patterns and lifestyles.
In a departure from their old format, much of Pret’s menu in these new shops will be made-to-order, featuring a longer counter where customers can watch their delicious products being made. There will be more space for dine-in customers, as well as Little Stars Café play area for families with young children to enjoy. Full porcelain crockery will also be provided while there will only be one ‘ready-to-go’ refrigerated shelf for those customers on the move. More details in their press release, link in the title.
Dit bericht op Instagram bekijken
(@sheli_mccoyofficial)Albron and Hutten announce new organisation name: Hai – Hutten Albron Impactmakers
Last November, Albron announced the successful completion of its acquisition of industry peer Hutten. Meanwhile, the harmonisation programme ‘More impact together’ is in full swing. Recently, the new name of the parent organisation was unveiled: Hai – Hutten Albron Impactmakers. The name shows that both companies work together on an equal footing, with one shared ambition: to make more social impact together. Take a look at Hai’s new website, link in title.
