Trends we spotted | Week 22
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Apply sunscreen, unwind and explore: this is what summer feels like at Bagels & Beans with Naïf.
- Le Provençal partners with Hôtel Belles Rives for five-star luxury on the French Riviera.
- Aalten launches local summer beer ‘De Witte Linde’.
- The Nolet Copper Club opens its doors: mix your own cocktail among gleaming heritage.
- Exclusive wardrobe: fashionable uniforms for the Rosewood Amsterdam team.
Enjoy reading!
Bagels & Beans and Naïf bring back sunscreen summer
Starting May 27, guests on all Bagels & Beans terraces can use Naïf sunscreen free of charge. The initiative – launched on National Sunscreen Day – shows once again how Bagels & Beans is “smeerverliefd” (completely in love) with its guests. With Naïf’s natural sun protection, visitors can enjoy the sunshine, coffee, and bagels without any worries.
This summer, Bagels & Beans is also encouraging guests to step outside their “ComfortZON(e)”. Between June 2 and July 6, guests who take on small summer challenges – like trying something new or sitting in a different spot – can collect stamps and earn free coffee. Apply sunscreen, unwind and explore: that’s what summer at Bagels & Beans feels like.
Le Provençal Partners with Hôtel Belles Rives for 5-Star Living on the French Riviera
Luxury developer Caudwell has teamed up with Hôtel Belles Rives to provide concierge and lifestyle services at Le Provençal, a £300M+ residential development in Cap d’Antibes. Cap d’Antibes is located adjacent to Hôtel Belles Rives on Boulevard Edouard Baudoin. Residents will enjoy valet parking, spa access, and priority reservations at the hotel’s Michelin-starred restaurant, famed cocktail bar and private beach club.
Set to complete in summer 2025, the restored 1920s landmark will offer 41 luxury homes, panoramic views, a cinema, wellness spa, and six acres of gardens—blending historic glamour with modern Riviera living.
Brewed together, enjoyed together: Aalten celebrates summer with ‘De Witte Linde’
On Ascension Day, Aalten introduced a refreshing new white beer: De Witte Linde, the result of a collaboration between eight local hospitality venues and Brouwerij Wentersch from Winterswijk. With notes of citrus and elderflower, this summer beer is an ode to the Achterhoek region and is now on tap at several venues including Het Noorden, Olde Marckt, and Suzie’s Farm. De Witte Linde symbolizes local collaboration, hospitality, and the joy of the good life.
Shake it like Nolet Copper Club: immersive cocktail experience opens in Schiedam
Starting June 12, guests can step into the world of the Nolet Distillery at the new Nolet Copper Club, located in the historic Witte Huis in Schiedam. This immersive cocktail workshop combines history with craftsmanship. Visitors begin with a behind-the-scenes look at the centuries-old family-run business before crafting three signature cocktails under the guidance of expert mixologists—all in a setting of gleaming copper and glass.
Ideal for unique outings, the Copper Club also repositions Schiedam on the map as the beating heart of Dutch distilling culture through the Dutch Distillers District. The two-hour experience is available for booking from Thursday to Saturday.
Style meets service: exclusive wardrobe for Rosewood Amsterdam
Rosewood Amsterdam has commissioned Amsterdam-based fashion company By Rockland to design an exclusive staff wardrobe. For this, By Rockland teamed up with top designers Claes Iversen and Francisco van Benthum. The result: a collection of 80 pieces across eight hotel departments, combining elegance, comfort, and functionality. Each outfit reflects the hotel’s refined identity, using high-quality fabrics, subtle color accents, and practical layers tailored to the Dutch climate.
According to By Rockland, corporate fashion is increasingly becoming a key aspect of brand identity. The Rosewood Amsterdam wardrobe is a prime example: contemporary, sophisticated, and perfectly aligned with the hotel’s atmosphere and guest experience.
