Trends we spotted | Week 14
Mini-hologram as the hotel reception - credits Yaya Works - Independent Hotel Show Amsterdam
Radisson Hotel Amsterdam Schiphol Airport Hoofddorp
Parkhotel Olsberg-Winterberg is now part of Fletcher Hotels
New Summer Specials at Family restaurant chain - a Peanut Butter Shake and Carpaccio Salad
Marriott International and Lefay announced deal to grow luxury wellness offerings globally
KFC Spain - limited edition kebab
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Funny April Fools’ Day jokes: the Friturette from Snacksalon de Schelp and the orange oysters from Pesca.
- Restaurant Aroma is closing and is offering a special way to say goodbye with a menu in 19 scenes.
- On April 22 and 23 2026, the Independent Hotel Show Amsterdam will take place for independent hoteliers and boutique hotel professionals.
- Marriott International and the Leali family are launching a joint venture to add Lefay, the luxury wellness hotel brand, to the Marriott portfolio.
- Pup flight or a Bark-cuterie at the Wasserhund Brewing Company pop-up.
- KFC in Spain is transforming its restaurant signs into giant döner skewers.
- A new season brings new products to the Dutch fastfood-chain Family: the Peanut Butter Shake and the Chicken Smashburger.
- Radisson Hotel Group opens the Radisson Hotel Amsterdam Schiphol Airport Hoofddorp.
- Fletcher Hotels expands its international presence with the acquisition of the Parkhotel Olsberg-Winterberg in Germany.
Enjoy reading!
Funny April Fools’ Day jokes! | Inspiration for next year
Just two brilliant April Fools’ Day pranks that actually worked, according to those who pulled them off. Like the Friturette from Snacksalon De Schelp in Roelofarendsveen. It was supposedly a compact tabletop mini-fryer that would let you and your friends, family or colleagues fry your own favourite snacks and chips exactly to your liking: fresh, crispy and just the way you want them. And they received quite a few enquiries; the Friturette did look rather cosy too!
And also really cool: the orange oysters for restaurant Pesca in Amsterdam. According to their reel, the oysters were fed the microalgae Trentepohlia Umbrina at the Oesterij; this is a microalgae that naturally produces an orange pigment, causing them to gradually turn orange in time for King’s Day. It would have been a first in Dutch oyster farming. 😉 Great idea!
Dit bericht op Instagram bekijken
Five years of Aroma in a menu with nineteen scenes
Restaurant Aroma is closing and is offering a special way to say goodbye. A final evening at the table in April and May. Since 2 April, chef Pasquale has been presenting a menu in nineteen scenes, each rooted in a memory, a flavour or an encounter from five years of Aroma. A personal retrospective in a single menu, ‘ATTO 19’. Chef Pasquale would like to say ‘arrivederci’ to his guests in person. Book via restaurant-aroma.nl.
Chef Pasquale Carfora and Elisa Leune from restaurant Aroma
Independent Hotel Show Amsterdam on 22 and 23 April
On April 22 and 23 2026, the latest edition of the Independent Hotel Show Amsterdam will take place, the leading event for independent hoteliers and boutique hotel professionals from across Europe. The trade fair brings together visionary entrepreneurs, suppliers and experts from the hospitality sector for two days packed with inspiration, innovation and networking opportunities.
The Independent Hotel Show offers a carefully curated selection of exhibitors. Visitors can discover the latest products and services in the fields of design, technology, guest experience and operational efficiency. In addition to the exhibition floor, the event offers an extensive programme featuring inspiring talks, panel discussions and practical sessions. Further details can be found in their press release, link in the title.
Marriott International and Lefay announced deal to grow luxury wellness offerings globally
Marriott International and the Leali family, founders of Lefay, today announced their plans to enter into a joint venture to bring the highly awarded luxury wellness hospitality brand Lefay into the Marriott portfolio. This collaboration combines Lefay’s approach to holistic wellbeing with Marriott’s global scale, and the power of its award-winning Marriott Bonvoy loyalty platform. Lefay will be the first brand in Marriott’s portfolio dedicated exclusively to luxury wellness.
Founded in Italy in 2006 by Domenico Alcide and Liliana Leali, Lefay is known for its immersive resorts in natural settings and its proprietary Lefay SPA Method, which blends scientific research with holistic wellness traditions. The brand’s philosophy centers on space, serenity, and sustainability and aims to redefine modern luxury through wellbeing and authenticity. The Lefay portfolio features two award-winning luxury resorts in Lago di Garda and Dolomiti Italy. More details in their press release, link in the title.
Marriott International & Lefay – luxury wellness offerings at Lefai Dolimiti
Pup flight or a Bark-cuterie by Wasserhund Brewing Company
A reel by Wasserhund Brewing Company about a Dappy Dayz pop-up happening at their Chesapeake location in the US. A pop-up with gourmet chews, adorable bark-cuterie, and boutique treats your dog will go wild for.
Wasserhund Brewing Company was created out of love for German beer, creative food and gathering with family and friends. Owners Aaron and Christine opened Wasserhund Brewing Company’s doors in August of 2015 in their hometown of Virginia Beach. They were excited to grow the pack with a location in Chesapeake in August 2021. Since then they also opened a location at Norfolk. Check out their website, link in the title.
We think that every dog food producer has to create a ‘Bark-cuterie’ to pop-up at restaurants at locations where they allow dogs!
Dit bericht op Instagram bekijken
KFC turns its restaurant totems into giant kebabs to launch its new döner
KFC is entering the kebab category in Spain, using the classic fast-food restaurant signage as its main communication channel. The campaign, developed by PS21, transforms the brand’s iconic totems into giant kebab rotisseries, playing on the visual similarity between the totem pole and a traditional meat skewer.
The launch is rounded out with a limited-edition menu featuring kebab, dürüm, falafel, and fries with kebab sauce, presented with graphics inspired by the visual codes of neighborhood kebabs, making it easy for consumers to immediately recognize this global culinary phenomenon. The products are available for a limited time at KFC restaurants across Spain, as well as through the KFC app and website. More details in their press release, link in the title.
Fastfood-chain Family kicks off the new season with exciting seasonal specials
A new season brings new products to Family locations in the Netherlands. With a range of seasonal specials, the chain is keeping pace with current food trends and guests’ preferences. New to the menu is the Peanut Butter Shake, developed in collaboration with De Pindakaaswinkel.
Following the Beef Smashburger comes the Chicken Smashburger: a double chicken burger with lettuce, tomato, double cheddar and chipotle mayonnaise. There is also a lighter option with the Carpaccio Salad. The specials are available for a limited time at participating Family branches.
Radisson expands with a hotel near Schiphol
Radisson Hotel Group is opening the Radisson Hotel Amsterdam Schiphol Airport Hoofddorp, expanding its presence in the Netherlands. The hotel has 281 rooms and is located in the Beukenhorst Business Park, catering to both business travellers and tourists wishing to explore the Amsterdam region.
The interior is inspired by Scandinavian design, with an emphasis on natural materials, natural light and a calm colour palette. The rooms are functionally furnished and equipped with facilities such as free Wi-Fi, 24-hour room service and streaming options. Executive Rooms are available for guests requiring extra space and additional amenities.
Fletcher’s German portfolio expands
Fletcher Hotels is expanding its international presence with the acquisition of Parkhotel Olsberg-Winterberg in Germany. With this addition, effective April 1st, the chain now has three hotels in Germany. Fletcher Parkhotel Olsberg-Winterberg is located in the Hochsauerland region, next to a park and close to the centre of Olsberg.
The hotel has 114 rooms and offers opportunities for both active holidays and relaxation, in both winter and summer. With this acquisition, Fletcher Hotels is taking the next step in its international growth and strengthening its position in the Netherlands, Germany and Belgium.
