Wallvertising by Pieter Ceizer for Warsteiner

8-1-2015

In 2014 the premium beer brand Warsteiner had several walls decorated with a unique design in Amsterdam and Rotterdam. These authentic ‘wallvertising’ was made by artist Pieter Ceizer (from Amsterdam) and is to admire at café PIEK (Rotterdam), the Ruyschkamer (Amsterdam) and the ‘We Are Labels’ boutique in the Pijp (Amsterdam).

This project is inspired by the old New York phenomenon of ads that are painted on the sides of buildings, remnants of a lost era of urban life. Warsteiner wants to support the comeback of this traditional art form, because it brings back the craft and centers the artist.

Wallvertising – display the correct message

Pieter Ceizer plays not only with images, but also knows for each brand how to convey the right message in its own style. Expect unexpected puns that directly capture the essence such as “The biggest small family brewery” for Warsteiner. At the individual sites Pieter Ceizer knew how to subtly process the identity of cafe owners in his murals. “Brothers from other mothers” in the cafe De Ruyschkamer refers to the two young owners, who are brothers, but do not have the same mother. When entering café PIEK the intimate nature of the cafe is immediately clear by the artist interpretation: “Where everybody knows your name.”

Warsteiner + art and creative initiatives

The Warsteiner family has a special relationship with art and creative initiatives for generations . The family does not only has an impressive art collection, but also has close ties with several artists. Four years ago, Warsteiner Netherlands launched a seeding program in cooperation with BLEND \ BUREAUX. With this program the premium beer brand supports initiatives in the art- and fashion scene, such as exhibition openings and other events where a creative approach has been put central.

Men’s Day at restaurant De Wits

17-11-2014

Last Sunday the 16th restaurant de Wits was a temporary gentlemen club for the afternoon. With this Men’s Day in Movember the restaurant anticipates to public issues. This original approach can be an example for other restaurant owners.

Men’s Day

The theme of the Men’s Day at Club de Wits in Rijswijk (NL) was ‘Let your beard grow’. During the event the guests could enjoy real men-things. A barber from the local ‘Headz for Hair’ barbershop was cutting beards, ‘Intermezzo Mode’ provided style and clothing advice, wine- and whiskyspecialist ‘van der Boog’ brought a selection of whisky and tabacco store ‘Van Renssen’ provided sigars. The activities were completed with a training for drafting beer, leaving the training glasses of course for the men to drink, and additional snacks. Completely in line with the theme restaurant De Wits donated 10% of the entrance fee to the Movember foundation.

Themes and workshops

This Sunday was not an isolated event, regularly the restaurant organizes events for its loyal guests by the name of ‘Club De Wits’. In 2012 we wrote about a member event by Club De Wits with a pasta workshop, wine and oyster tasting and a pre-tasting of the new menu.

Issue calendar

Men’s Day is worldwide celebrated on 19 November. To have an overview of the days specific public issues are addressed worldwide, check the ‘IssueCalendar’.

Young Flemish chefs party at Café d’Anvers

14-11-2014

A party by chefs for chefs & foodies to close off the young chef campaign by Flanders Promotion.

Young Flemish Chefs

Another edition of ‘Jong Keukengeweld’ (freely translated as ‘Young Kitchen Violence’) with young Flemish chefs took place in Flanders this year. This Saturday 15 November the promotion will finish and the chefs change their pots and pans for decks on Sunday to celebrate the end of the successful campaign. Nick Bril (The Jane) will be one of the Dj’s in Café D’Anvers, a club that will be transformed into a culinairy Walhalla for this occasion. The cocktails are made by the mixologists of The Jane, The Pharmacy and Jigger’s and there is a wide variety of craft beers. Next to that you can taste creations by Foodpairing.com (BE), De Kromme Watergang (NL), Cuchara (BE), Fleur de Sel (BE), Kazen van Tricht and much more.

Flanders Promotion

More than 7.000 youngsters from 18 to 30 years old enjoined the culinairy promotional campaign by Flanders Tourism. They could dine with discount at top restaurants where young talented chefs are part of the kitchen team. Next to the domestic promotion of Flanders Tourism, they aim for the international market as well. Chefs Dennis Broeckx and Seppe Nobels, both from Antwerp, went to Moscow to kick-off the international campaign.

The event reminds of the chefs-for-chefs lobster party at Bridges earlier this year, where chef Ron Blaauw transformed into DJ Ron Blaauw.

Trapizzino street food in Rome

12-11-2014

“When in Rome… eat a Trapizzino.”

A new kind of street food originated in the heart of Rome, it’s easy to take-away and full of taste and called “Trapizzino”. The bread has a triangular shape and is made of white pizza bread. Because the bread is closed on two sides like a pocket, it perfectly allows moist and juicy fillings and can be eaten without any hassle. This makes the trapizzino ideally suitable for traditional Roman fillings.

All in one

The local delicacy is of high quality, easily eatable, traditional and very tasty. It’s affordable as well, which makes us crave for a Dutch seller soon. The bread is created with a hundred years old mother yeast (3%), beer yeast (0,2%), selections of wheat flour, salt and extra virgin olive oil. The Trapizzino was rewarded the title of “Best Italian Street Food” voted by “Street Food Heroes”, the first travel cooking show dedicated to street food which aired on Italia 1 in the summer of 2013.

Trapizzino at Salone del Gusto

Armand tasted the Trapizzino during Salone del Gusto and was directly convinced by its taste and appearance. It was by far the most popular dish of the Dutch Slow Food Youth Network delegation.

The founder

The Trapizzino was developed by Stefano Callegari from Rome. Together with Antonio Pratticò, Humayun Kabir, Gabriele Gatti, Paul Pansera and Fabio Giacomobono he continues to build and expand his dream.

Locations

At the moment there are two locations in Rome where you can get the Trapizzino, it’s in Testaccio, via Giovanni Branca n. 88 and Ponte Milvio, Piazzale Ponte Milvio n. 13. Definitely worth a visit when you’re around!

RIJKS® at Rijksmuseum

29-10-2014

On 1 November 2014, the RIJKS® restaurant of the Rijksmuseum in Amsterdam will open. The restaurant is located in the redesigned Philips wing, the final renovated wing of the museum. The restaurant will be open 7 days a week for lunch and dinner, has 140 seats, a separate room for 36 guests and a terrace with 130 seats. There is a separate entrance to the restaurant on outside of the Rijksmuseum. RIJKS® is a joint venture of Vermaat Groep and the Rijksmuseum.

Responsible for the interior; Paul Linse

For the RIJKS® designer Paul Linse used a mix of materials such as bronze, oak, marble, blue steel and suede. This gives the restaurant it’s cool and stylisch character in combination with the design furniture. Paul Linse was previous responsible for the interior design of various stations in the Netherlands, like Rotterdam Central Station and multiple projects at Schiphol​.

The chefs; Joris Bijdendijk, Wim de Beer and Jos Timmer

Joris Bijdendijk is responsible for the kitchen team of Restaurant RIJKS®, that each season will be inspired by an international guest cook. Margot Janse from South Africa kicks off in January. The focus of the restaurant lies on Dutch products with inspiration from the exotic flavors that influenced the Dutch cuisine through the centuries. The chefs share the Slow Food mindset and have used products from The Ark of Taste in their dishes. Inspiring: At the restaurant a ‘RIJKS TABLE’ is served, check out the menu on the website to learn more about this. We are looking forward to future RIJKS TABLES inspired by the guest cooks and wish Joris Bijdendijk and his team a lot of fun and success at the RIJKS® in the Rijksmuseum.

India Pale Ale for sale at Dutch grocery store

9-10-2014

Dutch grocery store Albert Heijn introduced India Pale Ale. The special beers Anchor and BrewDog Punk India Pale Ale (IPA) are now available in their stores. Although IPA is a global trend for years now, until recently it was only available at liquor stores and cafés in the Netherlands. Special beer retailer Bier&Co responded to the increasing demand for home-brewed beers with a distinctive flavor by introducing IPA to the big market.

Bier&Co

Wholesale Bier&Co has a passion for tasteful beer and was the first who brought special beers to the Netherlands. As the demand from consumers, liquor stores and restaurants increased, they have become a serious player in the beer industry as well.

India Pale Ale

IPA beer originates from England, where it was mostly exported to India in the beginning of the 19th century. Because the shipping could take months, extra hops was added to the beer which increased the durability. This process gives IPA beers its typical flavor.

A lobby as living room the hotel

9-10-2014

Last Thursday 2 October the flagship hotel of Mercure reopend, the Mercure Amsterdam City. The entire lobby, restaurant, the flexible workplaces and the lounge are merged in order to meet the changing needs of their guests: “People are travelling more than ever, they are aware of what they want and strive to achieve this. The call for comfort and authenticity is great. At the fully refurbished Mercure Hotel Amsterdam City we offer the high international standards that can be expected from an international hotel and at the same time we let guests get acquainted with local elements that give the hotel its own personal touch” according to Caro Eekelen, COO Accor Hotel Services Benelux.

read more

Delirium Café opens in Amsterdam

3-9-2014

The famous Delirium Café opens its doors in Amsterdam on 18 September. The Delirium Café is worldwide known to beer lovers. The café originated in Brussel and is known for its amount of different beers. In 2014 the café made it to the Guiness Book of Records with a variety of 3200 beers. The establishment in Amsterdam starts ‘modest’ with 500 different kinds of national and international beers. It will be located in a characteristic property at the Piet Heinkade. Guests can eat there as well, the kitchen serves simple but qualitative dishes. Soon a Delirium boat will float through the canals of Amsterdam. The boat transports guests from and to the Delirium café.

The special second floor of restaurant Oxwell & Co

28-8-2014

The building of restaurant Oxwell & Co in China-Town, Singapore, has a rich and divers history which can be seen in the different rooms of the restaurant. The ground floor has a pub vibe which is perfect for a cup of coffee or a house distilled gin & tonic. The first floor has a more homely feeling and is more suited for a dinner. Their chef Mark Sargeant prepares his classics such as crisp tomato salads with goat cheese or slabs of aged Porterhouse steak and beer-battered onion rings.

Although both the ground and first floor look really nice, the absolute highlight of Oxwell & Co is the second floor. The Lord Oxwell private study, which serves as private dining room and smoking area, really impressed us. The room is not only filled with dark mahogany accents but is covered with taxidermied squirrels and paintings of animals in Victorian dresses. Take a look at the pictures, and you will see what makes this room so special.

A piece of Paramaribo in Amsterdam

11-8-2014

In Amsterdam a new tropical restaurant, Waterkant, was opened. The restaurant is located in the city centre of Amsterdam and is inspired by the city of Paramaribo in Suriname. There are typical Surinamese dishes on the menu, such as Roti and Saoto soup, but also Angus burgers, grilled chicken and lobster. Waterkant is a great place to enjoy the tropical atmosphere with a typical Surinamese Parbo-beer.