Mr. Berry’s wants your coffee to taste better ad personal
Mr. Berry’s is an online e-commerce platform where a consumer can discover his or her own personal coffee taste through a machine learning algorithm. A machine learning algorithm? Machine learning is used all around us to allow consumers to make choices. Spotify does it with your music. Youtube works with your related videos. Your bank uses it to monitor your expenses. But the biggest example of this is of course Google.
Mr. Berry’s applies 21st-century technology to an outdated coffee market. An initiative of Floris de Laat who organized the pop-up ‘The Cone Masters’ in 2017. With this pop-up you could, very Instagrammable (#coffeeinacone), drink your coffee from an ice cream cone filled with chocolate. He now wants you to enjoy coffee that suits your taste.





































