At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others, the half marathon through the Walt Disney Studios Park and Icehotel 365 in Sweden.
If you like to read the whole article, click the title. Enjoy reading! read more
Christmas advent calendar from the Conservatorium Hotel.The Conservatorium Hotel in Amsterdam is creating a special Christmas season this year. The hotel has a Christmas advent calendar at their website and on December 9, the official Tree Lighting ceremony will be held in the lobby. Their Christmas tree is decorated in collaboration with jewelry brand Buccellati and will be revealed with a performance by the Dutch National Opera & Ballet.
Chef's Table Wolf Atelier
DJ in de keuken bij Wolf AtelierNice collaboration between chef Michael Wolf and DJ Michel de Hey, together they will prepare a special dinner in Wolf Atelier (Amsterdam) on Friday, December 9th. At 22:00’s Michel de Hey will take of his chef’s jacket, put his headset on, the chairs will be replaced to the side and the volume will be up. Wolf Atelier will transform from restaurant into a club that night and the music will be attended to with just as much care as dinner will be served.
At our Facebook page we spot more and more videos from hotels and restaurants participating in the #MannequinChallenge. Have you already seen one? In this challenge, a group of people remains ‘frozen’ like a mannequin while someone walks around with a camera and captures the scene. What makes it fun is that companies can use this challenge to give their fans a glimpse into ‘their world’. We gathered a few examples.
The Roast Room - Butcher-to-table 
The Roast Room - Butcher-to-table 
The Roast Room - Butcher-to-table The butchery of The Roast Room in Amsterdam will open its doors on the 5th of December. Thanks to the butchery you won’t have to reserve a table anymore to eat one of the delicious steaks of The Roast Room, just simply buy a piece at the butchery. The Roast Room anticipates on the butcher-to-table trend with the opening of their new butchery.
De Kerstboom
Logo Bagels & BeansGreat initiative by Bagels & Beans to celebrate their 20th anniversary. From Tuesday, December 6th until Monday, January 2nd Bagels & Beans celebrates its 20th birthday by creating a special Christmas campaign for War Child. During this period, visitors will find a sticker on their table at their Bagels & Beans joint. This Christmas ornament sticker can be pasted with some small change on the cardboard Christmas trees located at every Bagels & Beans shop. The pasted coins will be donated to War Child. read more
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others, the Nutella burger by McDonald’s and Bistro Vertus in The Hague.
If you like to read the whole article, click the title. Enjoy reading! read more
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others, Spirit restaurant expanding to Amsterdam and WineStein, the digital sommelier.
If you like to read the whole article, click the title. Enjoy reading! read more
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others, the unique collaboration between Spa Zuiver and Rituals, and the ‘rookworstkroket’ by FEBO & HEMA.
If you like to read the whole article, click the title. Enjoy reading! read more
Virtual Reality Hilton AmsterdamThe marketing- and sales of Hilton Amsterdam Schiphol is going to use Virtual Reality as a sales tool. Potential clients who don’t have the opportunity to visit the hotel, can still experience the hotel with the help of their Virtual Reality glasses. read more
Approachable inspiration, trends and highlights from 2025 that can be easily applied to your own business in 2026. A whitepaper to scroll through when you read more
We’ve been enjoying glorious summer weather for a few weeks now, and the popular seasonal drinks are already known. Mocktails, cocktails, spritz variations, rosé, and read more
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