Restaurant COBRA in Antwerp has launched ‘La Petite Collection’
9-5-2025
Restaurant COBRA in Antwerp has launched its very own clothing line, ‘La Petite Collection’. The popular spot on the Leopoldplaats, known for its fusion of bar food and gastronomy, responds to the frequent questions from guests about the team’s stylish uniforms. The collection is now available both in the restaurant and online.
1 minute read
A unique caviar dessert at R21 in Amsterdam
8-5-2025
Caviar continues to grow in popularity and is increasingly appearing in surprising combinations. Back in April 2023, we wrote about caviar ‘bumps’, but now we’re seeing pairings with pizza and even desserts — as recently spotted in the United States. A striking sweet-and-salty combination! Caviar bumps have now gained popularity in Europe too, but would we see caviar appear in desserts here as well? That seemed uncertain, until we discovered a similar dessert at restaurant R21 in Amsterdam. Their creation, a combination of Asetra caviar with crème fraîche ice cream and feuilletine, sounds absolutely delicious!
2 minutes read
Young entrepreneurs & new locations | MR PORTER Steakhouse, Bar & Lounge and Foodmaster Wageningen
6-5-2025
Every day, we spot fun and inspiring new concepts. This week: MR PORTER Steakhouse, Bar & Lounge and Foodmaster Wageningen.
MR PORTER Steakhouse, Bar & Lounge in London has recently opened at 22 Park Lane. This is the third location of this concept from The ENTOURAGE GROUP. With existing venues in Amsterdam and Barcelona, guests in London can now also enjoy MR or MRS PORTER steaks, among many other dishes! Foodmaster Wageningen has opened next to sports complex De Aanloop in the Noordwest district of the city. Guests can enjoy burgers, fries specials, snacks, milkshakes and Master Sundaes.
We wish these entrepreneurs and their teams lots of fun and success with their concepts.
2 minutes read
KFC and Benchmark Resorts & Hotels offer moms a finger lickin’ getaway for Mother’s Day
2-5-2025
Great collab for Mother’s Day! This Mother’s Day weekend, KFC in the U.S. is partnering with Benchmark Resorts & Hotels to give moms what they really want: rest, relaxation and Chicken & Waffles in bed. Select Benchmark properties in Boston, Seattle, Phoenix, Daytona Beach Shores (Florida), and Portland (Oregon) will offer the ‘Mom Flies the Coop’ package for stays on May 10 and 11.
1-minute read
Trends we spotted | Week 18
2-5-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- We love the idea of making a wedding cake on the spot! Spotted in Italy.
- Marriott International has announced it is expanding its lifestyle portfolio by acquiring citizenM.
- The Maybourne Riviera hotel reopens for the 2025 season with new culinary, wellbeing and guest experiences.
- Mandarin Oriental Bodrum is set to host the iconic Gigi Rigolatto pop-up this summer.
- Spotted at Chin Chin labs: vanilla soft serve with French fries and a drizzle of potato peel sauce.
- The first 3D printed Starbucks store has opened in Brownsville, Texas.
- Designs have been revealed for Laheq, the first residential-led development at The Red Sea in Saudi Arabia, developed by Red Sea Global (RSG) and designed by Foster + Partners.
- Starting May 5, McCrispy™ Strips and the all-new Creamy Chili Dip will be available nationwide at McDonald’s USA.
- Domino’s Pizza and Bicky launch spicy Bicky Mexicano® pizza in Belgium.
- Sensory Cooking by Homey’s Tools for Life elevates the cooking ritual with kitchen tools designed by Boey Wang of Studio Boey.
Enjoy reading!
Eberhardjes are looking for ‘Lieve Amsterdammers’
1-5-2025
Eberhardjes are cookies named after the kind, former mayor of Amsterdam, Eberhard van der Laan. The Eberhardjes stand for positivity and connection and they’re looking for ‘Lieve Amsterdammers’ (kind citizens of Amsterdam). During Amsterdam’s 750 anniversary year, anyone can nominate a kind fellow citizen through the Eberhardjes website. These people will be honoured in an online Hall of Fame with beautiful portraits.
Entrepreneurs can support the campaign by becoming a pick-up location and displaying promotional materials at their location.
1 minute read
Coravin World Wine Tour | May 2025
28-4-2025
Coravin is once again partnering with restaurants and bars around the world to offer exclusive, rare, and highly sought-after wines by the glass during the Coravin World Wine Tour in May 2025. Eight countries — the US, UK, Australia, Italy, France, Denmark, Germany, and the Netherlands — are participating, with more than 55 leading venues, ranging from trendy wine bars to Michelin-starred restaurants. Sommeliers are bringing out exceptional wines and vintages from their cellars, some of which have never before been available by the glass.
2 minutes read
Young Entrepreneurs & New Concepts | Gyojasang, MOSH!, and Fine-Dining Restaurant NORRA
28-4-2025
Every day, we spot fun and inspiring new concepts. This week: Gyojasang, smashburger temple MOSH!, and fine-dining restaurant NORRA. NORRA recently opened its doors in Bilthoven, offering three different menus and a power lunch. In Amsterdam, Gyojasang promises a full Korean dining and experience concept, with authentic dishes, cocktails, private karaoke rooms and a photobooth. The opening is planned for early May. Meanwhile, in Bruges, smashburger hotspot MOSH! will open at the end of May. Founders Tom Degroote and Pieter Vermeersch – childhood friends from the hardcore music scene – are combining their passion for artisanal smashburgers, natural wine, and music.
We wish these entrepreneurs and their teams a lot of fun and success with their concepts.
2 minutes read
Trends we spotted | Week 17
25-4-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. This edition highlights some fun hospitality initiatives for Kingsday — perfect to visit, enjoy, or use as inspiration for next year! We’ve also included some international examples of creative campaigns and product launches.
- Royal Desserts at live-fire restaurant Nela in Amsterdam.
- Café De Blaffende Vis in Amsterdam will unveil its iconic 2025 King’s Day façade at the stroke of midnight during King’s Night.
- Café De Gaper in Leiden will transform into Snackcafé De Gaper on King’s Day, serving a snack menu fit for royalty.
- Stëlz Hard Seltzer released a limited edition ‘can belt’ especially for King’s Night and King’s Day — it sold out quickly!
- Want to toast with an orange drink? Jägermeister ORANGE has just hit the market.
- In the U.S., BJ’s Restaurant & Brewhouse teamed up with Mars to launch a new twist on their signature dessert: the SNICKERS® Pizookie.
- Rita’s Italian Ice & Frozen Custard introduces a bold take on a classic: Cola Italian Ice.
- Pretzelmaker® in the US is giving away free Pretzel Bites tomorrow (April 26th) in celebration of National Pretzel Day.
- Outback Steakhouse in Australia turns up the heat with their Hot Wing Roo-lette – a spicy challenge for the daring!
Enjoy reading!
Heineken Studio Mokum750 | A beer to celebrate 750 years of Amsterdam
25-4-2025
To mark the 750th anniversary of Amsterdam, Heineken has unveiled a specially brewed beer: Heineken® Studio Mokum750. This unique wheat pilsner was developed in collaboration with five local café entrepreneurs and is a tribute to the city’s rich café culture. The beer is a fresh, unfiltered wheat pilsner with a surprising twist on the familiar Heineken flavor: a hint of coriander seed adds a subtle spicy note, while Citra hops deliver extra refreshment.
1 minute read
Hard Rock Hotel London, Ontario is Canada’s first-ever Hard Rock Hotel
25-4-2025
Hard Rock Hotel London, Ontario — Canada’s first-ever Hard Rock Hotel — is now open inside the 100 Kellogg Lane complex, the country’s largest indoor entertainment venue. Located in London’s Old East Village, just minutes from downtown, the 164-room hotel combines music, luxury, and immersive guest experiences.
1 minute read
Young entrepreneurs & new concepts | DILEMMA Kitchen, THE BUTCHER Smashed Burger and the Sojubar
22-4-2025
Every day we spot fun, new concepts. This week a creative breakfast, lunch and coffee concept in Breda: DILEMMA Kitchen, another new smash burger concept this time from the THE BUTCHER chain in Amsterdam and a new location of the Sojubar at the Westfield Mall of The Netherlands in Leidschendam.
DILEMMA Kitchen by Emma Hopstaken opened in Breda in January, she provides private dining, catering, pasta workshops and breakfast and lunch on Friday and the weekends. The Sojubar in the Mall opened last week, they serve K-food and drinks (possibly a cocktail with Soju). And THE BUTCHER Smashed Burger is the chain’s first outlet where they specialise in the trendy smash burgers. This location will open its doors on April 28th on the Albert Cuypstraat!
We wish these entrepreneurs and their teams a lot of fun and success with their concepts. More information below!
2 minutes read
Trends we spotted | Week 16
18-4-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Biotech company Tropic created a banana that resists browning, offering major benefits against food waste.
- The Hoxton Edinburgh is set to open this June in the historic Haymarket district. The hotel features 214 rooms, including nine room types with names such as Snug Single, Bunk Room, Cosy, Roomy, Biggy and more.
- McDonald’s Germany has opened a temporary McDonald’s restaurant experience in a Minecraft design in the center of Munich.
- The ‘Broccoli Cheddar Pizookie’ by BJ’s Restaurant & Brewhouse. A savoury pizookie this time!
- Celebrate burgers and bottomless fun at Red Robin during the National Burger Month with a Bottomless Burger Pass.
- A ‘Pay What You Want’ Food Truck tour on ‘National Tax Day’ by Newman’s Own food and drinks.
- And the Staypineapple hotel brand in the US covered taxes and amenity fees for their guests if they booked on ‘National Tax Day’.
- Energy storage system from Intercel prevents peak load at TommyTomato’s new meal delivery site in Utrecht.
- Gastrovino in the Netherlands opened two new locations in just one week. A store in Leiden and a store and Mediterranean-style osteria in Nuenen!
Enjoy reading!
Heinz Trade-Up in Dubai| From sachet clutter to ketchup upgrade
18-4-2025
Heinz Trade-Up in Dubai is tackling a common household dilemma: the overflowing kitchen drawer filled with unused ketchup sachets. A recent survey by Heinz revealed that 70% of UAE residents have unwanted ketchup sachets at home, with nearly half admitting to having 5–10 sachets scattered around. Over half of the respondents described this as frustrating, and 60% said they’d be more likely to use the sachets if they were Heinz.
We think a decluttering of ketchup sachets – or any other sachet – might work here in Europe as well! 😉 It’s a fun variation on the Heinz Pickle Switch that stood in Rotterdam.
1 minute read
Limited edition Frickles at Burger King® Germany | Fricklemania
15-4-2025
While stock lasts: as of today, you can enjoy fried pickles (Frickles) at Burger King Germany! Have you ever tried Frickles? The viral snack on social media internationally is now brought to Germany by Burger King®.
1 minute read
Young entrepreneurs & new concepts | Restaurant Terroir Grand Cru, Drippy’s and Jahagir’s Kitchen
15-4-2025
Every day we spot fun, new concepts. This week, two new restaurants, in Hulst and Amsterdam and a second location for the smashburger concept Drippy’s in Rotterdam. A new meeting place on the Oude Binnenweg! Fine dining restaurant Terroir Grand Cru, opened in Hulst early January. In the heart of the southern region Zeeuws-Vlaanderen, chef Colin de Moor serves the flavours of this region combined with influences from further afield. And on the Amstelveenseweg in Amsterdam, Jahagir’s Kitchen opened in February. The Jahagir brothers serve the rich, diverse flavours of India with a modern twist.
We wish these entrepreneurs and their teams a lot of fun and success with their concepts. More information below!
2 minutes read
Trends we spotted | Week 15
14-4-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Hedonism Wines creates an ‘eggcelent Easter display’ – they’re definitely ready for the Easter Season. Does your restaurant have Easter decorations?
- The Big Egg Hunt comes to Canary Wharf this Easter – a free art trail organized by conservation charity Elephant Family in collaboration with Clarence Court.
- Duke’s Mayonnaise teams up with chef Mason Hereford. Together they are launching limited-edition kitchen tools. This year a deviled egg tray and a mayo spatula. Inspiration?
- Subway® teams up with Doritos® for another unexpected and limited available footlong innovation: Footlong nachos.
- Berry Espresso, created by Di Pacci Coffee Company. Check out how they create an espresso with a touch of berry flavour in Australia.
- Sproud, the Swedish company behind a range of pea-based milk alternatives, announces the launch of ‘Barista ZERO’ in the Dutch market.
- The Handwritten Collection will open new hotels in Amsterdam, Grand Canal Boutique Hotel, and Le Marin Boutique Hotel in Rotterdam.
- SPROOMZ is the new name for the Dutch mushroom producer Oakfield and they have international ambition.
- And the SALSA SHOP opened their flagshipstore in the Reguliersbreestraat in Amsterdam, it’s their 17th location in the Netherlands and they also have international ambition.
- As of April 3rd 2025 Mandarin Oriental officially assumed management of the legendary Hôtel Lutetia, unveiling its new identity as Mandarin Oriental Lutetia, Paris.
- Family Style Food Festival, the first-ever festival at the intersection of food and streetwear with a curated lineup of the best chefs, restaurants, brands and entertainment will make its debut in New York City.
Enjoy reading!
NONNA MAMMA | Bringing the Heart of Italian Tradition to Selfridges Foodhall
14-4-2025
Step into a world where time-honoured Italian recipes come to life. NONNA MAMMA is a new concept dedicated to the cherished culinary traditions of Italian grandmothers. Now available at the iconic Selfridges Foodhall, 400 Oxford Street. NONNA MAMMA is the perfect destination for anyone seeking an authentic and flavourful dining experience—whether during a lunch break or as a takeaway treat to enjoy at home.
1 minute read
Pizza Hut introduces an exclusive Pizza Caviar Bump Box
10-4-2025
Pizza Hut is putting an indulgent twist on the caviar craze sweeping foodie culture with the launch of ‘Pizza Caviar’ – a first-of-its-kind innovation that transforms the fine dining trend into something completely unexpected. Caviar has been elevating some of the world’s most beloved comfort foods with the unexpected hi-low pairings popping up in upscale restaurants and gracing social feeds across the country. In true Pizza Hut fashion, the brand asked: why just place caviar on your pizza when you can reimagine it entirely and create a bold new food category? Inspired by the rise of ‘caviar bumps’, these bite-sized caviar pearls are made to taste like pepperoni and designed for dipping, dunking, and bumping. Available exclusively at the Pizza Hut located at 932 8th Avenue in New York City from today until April 12th from 4-8pm, while supplies last.
1 minute read
Young entrepreneurs & new concepts | Granelli, ‘Bij Daaf & Maan’ and Café de Gaper
8-4-2025
Every day we spot fun, new concepts. This week, three new concepts, in Scheveningen and two in our “own” city of Leiden. After successful establishments at Market 27 and Market 33, two urban food stations in Amsterdam, Granelli is now also serving its artisanal Italian dishes in the lively Foodhall Scheveningen. ‘Bij Daaf & Maan’ is a cosy coffee and lunch shop in a characteristic corner building on the Nieuwe Rijn in Leiden, where you can enjoy creative coffees, fresh tea and local sweets. And late last year, Café de Gaper opened at Rapenburg 97 in Leiden. And there they are making guests happy with delicious food, fine wines, affordable and a casual ambiance.
We wish these entrepreneurs and their teams a lot of fun and success with their concepts. More information below!
2 minutes read
A new sustainable initiative by Bird Brewery | 1 litre of beer = 1 m² of nature
7-4-2025
A new, sustainable initiative by Bird Brewery: 1 litre of beer = 1 m² of nature. Having planted over 145,000 trees, the focus shifts to preserving fragile, endangered nature. With the help of IUCN NL, local partners worldwide will purchase one square metre of nature for every litre brewed by the sustainable brewery and ensure its continued protection. This is how Bird Brewery – together with its fans – very concretely contributes to a greener world.
2 minutes read
Trends we spotted | Week 14
7-4-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- A new concept from Queensland: Chip N Mix, the world’s first self-serve fry bar. Create your own ‘loaded fries’.
- The “Theatre of Fish” with locations in Amsterdam and Rotterdam, also recently opened a location in Nice, Pesca France. And Pesca Hamburg will follow soon.
- Why top restaurants are adding caviar to their desserts. Inspiration?
- Deep-Fried Cheesecake anybody? It’s no April’s Fool joke as the creator Junior’s Restaurant and Bakery in Brooklyn, New York says.
- ‘60 seconds to napoli’ celebrates 20th store opening in Germany, it’s located in the city of Dresden.
- Sofitel Legend The Grand Amsterdam will undergo elegant transformation, this renovation will be finished by 2027.
- From May 2nd to September 28th, for 20 weeks, a different chef will cook at Erloom restaurant every weekend. This restaurant is located at the Bioboerderij ‘t Schop in Hilvarenbeek.
- A pop-up version of Italian fine dining restaurant Aroma will open in Amsterdam. Location: Antonio Cavoto’s Mangia Pasta in Amsterdam West. Check out the dates in the article.
Enjoy reading!
Queer Beer launches ‘Tinder for beers’
7-4-2025
Queer Beer, the beer brand celebrating diversity and inclusivity, comes up with a playful campaign: Swipe & Sip – the Tinder for beers! For the first time, instead of the traditional male-dominated beer world deciding what goes in the glass, their fans get to be in charge. Via swipeandsip.nl and in selected pubs, beer lovers can swipe for their favourite flavour. The beer with the most swipes to the right will become their very latest beer: called Lesbier.
1 minute read
Young entrepreneurs & new concepts | Restaurant Element, restobar Moos en Emmanuelle
1-4-2025
Every day, we spot fun, new concepts. This week, three new concepts from Meppel, The Hague and Hilversum. Restaurant Element in the old gas factory in Meppel has 34 seats. Chef Niels Noorman serves a fine dining menu and Joleen Dannenburg takes care of the wines, many of which she serves by the glass. Restobar Moos located on the Fred in The Hague is the first restaurant of Shimo Verbaan, the owner of FourParties Horeca Uitzendbeau. The restobar is also directly opposite the office, ideal for the Friday office drinks! And Emmanuelle recently opened in Hilversum, a new hotspot where the seductive charm of French cinema meets classic French cuisine. With on the menu, for example, ‘rillettes de carnard’, ‘truite fumé maison’, ‘escargots gratinés’, ‘moules frites’ and ‘côte de boeuf’.
We wish these entrepreneurs and their teams a lot of fun and success with their concepts. More information below!
2 minutes read
Small hospitable gestures | Telescopic spoon, ‘First Dates for Kids’ or dessert served on a spoon
1-4-2025
A blog by Marjolein van Spronsen featuring some small hospitable gestures she has seen recently. From small desserts served on a spoon to a telescopic spoon to pick at your tablemate’s dessert.
This blog was previously published in Dutch on the Van Spronsen & Partners Group’s website.
2 minutes read
IPGAY by Queer Beer - Tropical summer beer with statement voor visibility
Subway® sends fans to their Happy Place - Restaurant pop-up of ‘Happy Gilmore 2’ 
The Eden Suite at the Bristol Paris - A sanctuary dedicated to wellness luxury
the Jollof Club - in The Hoxton Hotel Amsterdam
‘Une collab gourmande’ tussen Deliveroo × French Bandit 
Center Parcs De Vossemeren and Albron have opened new restaurant concepts
Tribe Porto Gaia - rendering
