A breadstick crust at the pizza of Pizza Hut

14-10-2015

Pizza Hut created ‘The Twisted Crust Pizza’, this pizza combines pizza and breadsticks. The pizza features a tearable, dippable breadstick crust with a choice of 2 dipping sauces…

A breadstick crust?

Pizza Hut introduced the twisted crust pizza 21 September in the USA. The company loves to stretch the possibilities of the old-fashioned pizza. Like the hotdog pizza with a hotdog in the crust and their ‘doritos crunchy crust pizza’, we wrote about last year.

Jared Drinkwater, vice president of marketing at Pizza Hut: “We are not afraid to experiment with new and innovative flavor combinations for our food, but sometimes it’s the most obvious innovations that amaze us the most – and Twisted Crust is an example of an innovation that has done just that. We know America loves our pizza, but we have an enormous, loyal group of Pizza Hut breadstick lovers out there, too. We believe our new Twisted Crust Pizza is the ultimate flavor combination of these two popular items that consumers will absolutely love.”

Inspiration

We have seen some unusual pizza combinations in the Netherlands as well. Like last year, the sauerkraut pizza from Domino’s Pizza. Pizza Hut only serves a pizza with a crust stuffed with cheese in the Netherlands though. We wonder what pizza variations we will see this winter in the Netherlands! Anyway the ‘Twisted Crust Pizza’ can be added to the list of 10 times pizza inspiration.

The Dangers of Selfie Sticks – by Pizza Hut

26-5-2015

Pizza Hut has published a humorous and sarcastic video on 20 May about the use of the selfie and the selfie stick hype. Pizza Hut combines the actuality and humor in this great video, with the effect that now 7 days later, nearly 2.5 million people saw the video and probably smiled about it.

Using selfies and selfie stick in your marketing

We wrote about using the ‘selfie’ in your marketing earlier and we see more and more great examples. Like the Mandarin Oriental Hotel in Paris, which offers a ‘selfie in Paris’ tour. A select number of Marriot Hotels offers their guests the possibility to test a free GoPro camera during their stay. With the camera guests can share their vacation experiences with family and friends.

Selfie sticks aren’t unlimited popular

The hype of the ‘selfie’ stick has exploded to major proportions in the USA. We have heard that at several events the selfie stick is even prohibited. Recently friends of us experienced this at a baseball match of the Yankees.

Pizza Hut increases the ‘danger’ of the stick in this video and offers potential guests a smile. The only question is whether the relatively small connection with the Pizza Hut brand in the video works out and if the video will generate more guests for their restaurants.

Eye tracking app tested by Pizza Hut

19-12-2014

A digital app that makes choices for you. Pizza Hut and the Swedish eye tracking innovators of Tobii are testing the possibilities in an app. They hope to launch with their subconscious ordering feature by the end of 2015. It could change our dining experience, especially for those who have difficulties choosing between pizzas.

Check out their video to see how it should work!

About eye tracking innovator Tobii

Tobii is the world leader in eye tracking. They transform industries and lives with humanized technology using eye tracking as core. Tobii delivers comprehensive, market-leading eye-tracking for applications such as computers, gaming and vehicles.

Doritos Crunchy Crust Pizza

9-12-2014

Pizza Hut Launches Doritos Crunchy Crust Pizza In Australia.

A lot of pizza inspiration

This Doritos Crunchy Crust Pizza is a great addition to our article: 10 times pizza inspiration and inspiration for Dutch pizza makers. On the other hand the pizza makers from Australia could be inspired by the pizza from Domino’s Pizza with sausage in the crust and with sauerkraut. Recently, we also spotted a pizza with 99 cheeses. The inspiration for this pizza comes from the ‘Teenage Mutant Ninja Turtles’ movie where they try to seduce a Ninja Turtle with a fictional pizza with 99 cheeses, although described in the movie as a ‘culinary impossibility’. World champion pizza maker, Johnny di Francesco from Melbourne proved them wrong and made one.

Doritos Crunchy Crust Pizza

The pizza crust is made of melted mozzarella cheese layered with smashed Doritos and sprinkled with cheddar cheese. So kind of like a pizza meets nachos! Another example of combining everyone’s favorite fastfood items! Pizza hut serves this crunch at different pizza’s. Would you like to taste a Doritos crunchy crust pizza? Or should we start a social media campaign to bring this crust to the rest of the world?

Free pizza slide with A-grades

1-12-2014

The Greenville House of Pizza in New Hampshire is offering its young customers the chance to earn free slices with homework and good grades. The strangest marketing actions are organized to inspire young people to earn a free meal at a fast food restaurant. Last year for example, we read in an article that girls could get a free slice of pizza if they showed their “boobs” in a Pizza Place in Illinois. (Not) a good example of trying to get more guests through community involvement. 😉

Stimulate students with pizza slices

The owner of the Greenville House of Pizza, a 28-year war veteran helps young people with their homework and treats free pizza slices if they get an ‘A’. In addition, students can do their homework in his “Study Hall Special“ until five o’clock in the afternoon and in the meantime enjoy a slice of pizza for only 35 dollar cents. The owner even helps with the homework, if he understands the subject!

Social commitment

My youngest daughter is currently in high school and sometimes I hear that she didn’t consume her lunch but ordered a pizza with friends instead. Knowing this makes the action above much more sympathetic and that occasional pizza slice is eaten anyway! ^Marjolein

Pizza inspiration from Australia, the Mogul

20-11-2014

If you live in Australia you can create your very own pizza for the Domino’s Pizza menu! You have to share it online with friends and family and earn a slice of the profit for every pizza you sell. This is possible at Domino’s Pizza new brand – Pizza Mogul.
If you’re living in Australia you could create your Mogul pizza and publish it on the Mogul app. At the app you find a lot of very special combinations! These pizza-entrepreneurs could make money with their creations, how much depends on how often your Mogul pizza is sold. An indication; Domino’s sold more than 12.000 Mogul pizza from the ‘Pizza Master’. The chain does encourage the contestants to donate to charity. Domino’s Pizza is very happy with this marketing experiment, they even created a Mogul Masterclass!

10 times pizza inspiration

3-11-2014

Inspired by the pizza chain Domino’s Pizza that recently started selling pizza’s with a sausage in the edge of the pizza and sauerkraut as an ingredient and the success of pizza rolls and bagels, we’ve made a top 10 pizza inspiration varieties which we as guest really love to eat.

Pizza with fresh truffle

Recently I ate a fresh truffle pizza at a great lunch/brunch spot on Sunday in the Marais, Paris. At Le Dome du Marais they serve a ‘Pizza a la Truffe Noir, fontina & frisee blanche’ (Pizza with black truffle, fontina cheese and frisee salad).

Pizza with fresh tuna

Although more a flatbread or our flammkuchen variety, we ate a great flatbread with fresh tuna with a hint of shiso and truffle oil in Las Vegas. The perfect combination between Japan and Italia. The Yellowtail Japanese Restaurant & Lounge at the Bellagio hotel serves this great pizza. Friends already told us in advance; after having eaten one, you will order another one!

Meanwhile I understood that restaurant Le Garage in Amsterdam serves a similar pizza! We will definitively come to taste this version as well!

Breakfast pizza

We already wrote about it in 2010, a branch of Domino’s pizza in Ohio started to serve a breakfast pizza. Last summer we had breakfast pizzas at various locations in America. The breakfast flatbread at the ‘Butler-style’ Sunday brunch in restaurant La Cave at The Wynn Hotel in Las Vegas was truly delicious, a rectangular piece of flatbread with a chef’s selection of ham and eggs. In the Netherlands we know that restaurant City Hall in Leiden serves a breakfast pizza with 3 eggs and bacon as well.

The Tandoori Spice Pizza

In the most recent newsletter of The Food People we read that pizza chain Papa John’s in England did bring a new pizza on the market in collaboration with producer Patak’s; The Spice Tandoori Pizza. The pizza is topped with authentic Indian-inspired ingredients such as Phal sauce, double Tandoori Chicken, green peppers, red onion, tomatoes and mint raita.

Deep dish pizza from Chicago

The Deep Dish pizza is a mighty and truly a pizza for big eaters! I ate it by Giordano’s in Chicago, hometown of the deep dish pizza. A smaller version would likely be better for the Dutch market, while the bigger one can be advertised as a ‘pizza to share’.

Flatbread or the European version; flammkuchen

Since 2013 more and more flatbreads, or the German variant ‘flammkuchen’, are served in the Netherlands. This lighter version of a pizza is often used in America as ‘skinny pizza’. For example, The Cheesecake Factory has a separate menu, ‘skinnylicious’ with some skinny flatbreads for those who want to eat less calories.

Eat healthy, pizza – with seaweed

We wrote about it in December 2013; Healthy pizza has toppings like mozzarella, cheddar cheese, cherry tomatoes, red pepper and garlic powder. The company made the pizza healthier with a secret ingredient, they added seaweed, a healthy alternative to salt. An average frozen pizza contains 300 calories and 13 grams of fat, the pizza by ‘Eat Healthy’ contains 172 calories and 5.3 grams of fat. It is introduced in England and Wales.

Pizza on a stick and in a cone

The Italian company Hasta La Pizza has introduced the ‘pizza on a stick’ at the Anuga fair in Cologne in the end of 2013. The ‘pizza on a stick’ is designed for the on-the-go market. Hasta la Pizza is available in the flavours Margherita, ham and salami and comes in packs of 60 grams. Kono pizza sells its pizza already several years in the form of a cone. They are sold in 16 countries, but not in the Netherlands yet, although they’re sold on Aruba.

Pizza gourmet

We wrote about it in May 2013; Gourmet Pizza. The Italian ‘Pizzafestijn’ Catering serves a pizza-gourmet besides Italian snacks and a live cooking buffet with pizza appetizers. With the pizza-gourmet guests can cover small fresh pizza bases with pizza sauce and ingredients of choice. These mini pizzas are baked in a small pizza oven.

Bugs on the pizza

We can now start to uses insects on pizzas as the insects are also on the shelves at the supermarket in the Netherlands ((Supermarket Jumbo in Groningen). Early 2010 an Australian pizza maker did this also when the country was hit by a plague of locusts.

Written by Marjolein van Spronsen LinkedIn

Deep Dish Pizza at Giordano’s

1-9-2014

We already wrote about it before, but finally we’ve tasted them ourselves: the Chicago-style Pizza, Deep Dish Pizza. We tried this ‘stuffed pizza pie’ at restaurant Giordano’s and at a Wednesday evening we still had to wait half an hour for a table! Looking at the amount of tables where people were sharing this pizza, we can only conclude that the dish is very popular here. We respectfully watched other families eating a large size pizza without problems and with pleasure but we had difficulties finishing a middle sized pizza! A slice of pizza feels like a complete pizza, which is definitely due to on the amount of cheese. ^Marjolein van Spronsen

Pizza Taco

1-5-2014

Boston Pizza has launched a new marketing campaign named ‘Pizza Game Changers’. Through the new website, pizza lovers can order some new menu items and they can vote for new pizza innovations. Some innovation ideas are pizza mints, a pizza cake and a pizza protector. One of the new menu items is the Pizza Taco. The Pizza Taco is a small pizza available in chicken/bacon or pullet pork and is shaped into a taco shell. The pizza taco shell is filled with salad, vegetables and sauce. Perhaps a lot easier to eat. The new menu items are available until 1 June.

How do we order a pizza in the future?

6-3-2014

How will we order our pizza in the future? Perhaps by creating your own pizza through a touchscreen table. The Pizza Hut collaborated with Chaotic Moon Studios and they launched a movie about an interactive concept table that could be the future of the Pizza Hut ordering and dining process.