Trends we spotted this week – week 36

9-9-2016

At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others a small gesture at Van der Valk Harderwijk, stay the night at a bee-hotel, meatless hamburgers and Ikea launches a DIY pop-up restaurant in London.

If you like to read the whole article, click the title. Enjoy reading! read more

Bed time stories

17-8-2016

The ultimate bed time stories to read in hotels are stories which takes place in the hotel….. Don’t you agree? We once philosophized about starting our own hotel and one of the ideas that came up was writing a story which took place in the vicinity of the hotel. And sending this story to every guest two weeks prior to their arrival, to enhance the anticipation. Imagine the kind of stories that could be written about your hotel or the hotel you love to visit as a loyal guest. We haven’t had the pleasure of enjoying such an idea as guest yet but it’s quite interesting to see what is done with storytelling in the hospitality industry.

We made a small list with successful storytelling examples! read more

Chinese hospitality at the Tangla Hotel in Brussels

19-5-2016

Last week the Tangla hotel opened in Brussels, part of the Tangla Hotels & Resorts, HNA Group. The introductory video from the Tangla hotel explains what the HNA Group means with Chinese hospitality. read more

A small hospitable gesture: Children’s buffet

14-12-2015

The 5-star Brown’s Hotel in London, is not only entertaining for parents but for the children as well. Brown’s Hotel offers, besides the normal buffet, a full equipped children’s station on the buffet during breakfast.

Children’s buffet

The children’s buffet at the Brown’s hotel can only be used by children, ‘no parents allowed’! Equipped with a selection of cereal favourites, fresh fruit, pastries and even reading material for when they are waiting for mum and dad to finish their breakfast and newspaper.

The Italian Baglioni Hotel Regina offers a small buffet especially designed for children as well. One of our followers sent us the pictures, as can be seen above, of the hotel situated in Rome. The Brown’s Hotel and the Baglioni Hotel Regina are both member of The Leading Hotels of the World.

If you spot nice hospitable gestures, please let us now and send an email to tip@spronsen.com.

A guide for child-friendly hospitality industry

The children’s buffet could have been mentioned in the guide for a child-friendly hospitality industry named ‘Kinderen aan tafel’, published in Belgium. The booklet provides a self-test for restaurant owners, practical checklists, tips & tricks for child-friendly service, menu suggestions, tips for plate decoration and additional services. Unfortunately it’s only available in Dutch.

Creating a healthier planet while having fun with the Scale Down Challenge

6-10-2015

The Scale Down Challenge allows you to play around with your habits and choices concerning food, energy, waste and water. Thirty simple and surprising challenges can be found on the giant interactive grocery scale that travels around to schools, festivals and public spaces. The device does not weigh people, nor products, but the choices made as a consumer.

The Scale Down Challenge

Small actions can make the world a better place. Here’s a selection of the sparkling challenges the Scale Down Challenge offers: Veggie on vacation, Peanut Butter Boost, WTFridge, Supermarket Selfie, Chili sin Carne, Bring a Bottle and Bye Bye Plastic. With the last you be challenged to buy nothing out of plastic for one whole week!

Merel Mirage designed the scale with the young designers of the Design Academy. As participant you have to step on the scale and push one of the buttons. On the output ticket is written what has to been done and a special code to login and upload pictures on Instagram. The HOLY foundation of Merel Mirage is travelling to schools, conferences and museums with the scale to challenge as many people as possible. You can even enter as participant to devise your own challenge and compete for the Scale Down Challenge trophy which will be announced on Earthday 2016.

It could work in our restaurants and hotels as well: small gestures to create less waste and having fun trying to achieve the challenge!

Superfast dinners in a giant jukebox during the funfair

13-7-2015

Ibiza Restaurant in Tilburg (The Netherlands) turns its façade temporarily into a giant jukebox during the most famous funfair in the Netherlands.

Superfast dinners

Restaurant Ibiza lies at the fairground and at any day of the funfair the public can enjoy a delicious dinner at a number of fixed times. Dinner will take no more than one hour, guests don’t want to lose too much time! The meals in the jukebox are accompanied by musical entertainment. The giant jukebox will be on the ‘Heuvelring’ in Tilburg from 17 July to 26 July. Tickets are available through the website and range in price from € 19.99 to € 29.99 for a meal and two drinks.

Inspiration from the funfair in Tilburg

Tempting your guests with a great meal, served within the hour and a special entrance and music … Ibiza restaurant becomes part of the fair. A great way to approach their potential guests. What happens nearby your restaurant this summer? Anything you could anticipate on at an original manner? What would generate a lot of free publicity in advance and a lot of extra guests at the event? Restaurant Ibiza really understands the guests that are coming to the funfair, they love theatrical gestures, a good dinner and they need a lot of time to enjoy the amusement rides!

Local touch

6-7-2015

Restaurant Joelia at the Hilton Rotterdam has incorporated a local touch of ‘Rotterdam’ in their restaurant and in their menu.

Local touch

Those who visit horecatrends.com on a regular basis know that I like to share distinctive details and small welcoming gestures. Last week I had dinner at restaurant Joelia, where Mario de Ridder is the chef. The interior of Joelia has had a lot of attention in many magazines with its striking design. My eyes immediately fell on the original placemats at the bar and the back of the bill afterwards. The reference to the Coolsingel in the Monopoly game is a nice local touch to this cosmopolitan concept.

Also a local touch on the menu

In his menu Mario de Ridder (former owner of the Zwethheul**) also added a local touch: ‘Colors or Rotterdam’. And although I have some ties with the city, I must confess that I had no idea of the colors of the city. That seems to be green and white, which was reflected in a delicious fish entree. And if you have the possibility to eat at Joelia’s at least try the ‘uitsmijter Joelia’, it’s so delicious! As listed on the website, Mario offers his guests an experience of top-gastronomy in all its facets. You can enjoy the Joelia’s Bites in the food corner or sitting at the bar, enjoy an aperitif in the wine cellar or experience Mario’s talent at the chef’s table or in the restaurant. We will be back, Rotterdam has a new top-level restaurant which we certainly recommend! ^Marjolein

Getting started in the hospitality industry

8-6-2015

SVH has developed a game for newbies in the hospitality industry.

Getting started in the hospitality industry

We cannot stress enough that the personnel in the hospitality industry in general and at the terrace in specific is very important. It can be difficult to find the time and resources to train personnel in the right way. For (potential) personnel with little or no experience in the hospitality, SVH will launch the game ‘Getting started in the hospitality industry’. With the app, newbies can learn and test their knowledge and skills. Additionally, a restaurant owner or manager can prepare them for future situations that could occur on the terrace. The app will be launched officially on 22 June, we’re looking forward to testing it.

Hospitality

Because a satisfied guest often means word-of-mouth advertising and a disgruntled guest the opposite, training is important, especially during busy periods. This app is an accessible way to teach and test basic skills. Besides training of the personnel, small welcoming gestures can make a difference as well . Read more about small welcoming gestures in the hospitality industry.

Games

The municipality of Utrecht developed a game last year to positively impact the hospitality as well.

Upselling with a luxury bathing service

16-3-2015

At the Ritz hotel in Kuala Lumpur, you can choose a bath ‘fragrance line’ from a Bath Menu. A luxurious gesture … We wrote about the Bath Menu in our publication ‘Royal hospitable gestures’ in April 2013.

Luxury bathing service at St. Pancras Renaissance Hotel

Recently we read an article on Luxury Launches that the St. Pancras Renaissance Hotel is bringing back the Bath Ritual. This (free) service is only available to guests of the suites of the hotel. The guests can choose between 3 rituals: Journey to India, Journey on the Silk Route and Journey to Africa. The bath will be prepared while guests drink or dine. After returning to your room, your bath will be ready and you can bathe with a set of fragrances, body oils and unguents, while enjoying a cup of tea and a slice of cake or something healthy. After this relaxing bath you can use the lotion from one of the ‘ritual bath’ lines.

Inspiration: More luxury hotels offer a ‘bath butler’ service. The butler comes to your room with the luxury bath products the hotel offers, you choose the one you prefer and buy it. If a hotel offers the right products this might be a form of upselling.

Random acts of kindness for Valentine’s Day

3-2-2015

McDonald’s uses the ‘random acts of kindness’ marketing technique from 1 February until Valentine’s Day. All over America their guests may be randomly selected to pay for their meal with selfies, hugs, high fives, and other forms of love.

Random acts of kindness

In 2009 we already wrote about the unexpected friendly gestures the Hyatt hotel group did to their guests. They gave away free massages, offered breakfast and randomly selected guests that didn’t had to pay the bar tab. Also companies like KLM used acts of generosity in the past. With the prominent position of social media in our lives these unexpected gestures are a strong stimulant for positive mouth-to-mouth or ‘mouth-to-media’ advertising.

The effect of the gestures by McDonald’s

On the internet more and more videos and pictures with the responses from guests who are offered a free meal are posted. This works out great. The company invests in an advertising campaign and free meals, their guests talk, write and share videos with their friends about it.

At the website of RAK, random acts of kindness, you will find a lot of inspiration for your act of kindness. They even have their own #RAKweek2015 for stories about random kindness from 6 to 15 February.