Innovative tourism concept ‘Schwarzwald.Dorf.Hotel. – Albergo Diffuso’
23-4-2026
Schwarzwald Tourismus GmbH (STG) has selected five model municipalities for the tourism project ‘Schwarzwald.Dorf.Hotel. – Albergo Diffuso’. These are Klosterreichenbach (Baiersbronn), Nöggenschwiel (Weilheim), Oberharmersbach, Prinzbach (Biberach) and Schiltach. These towns will receive support in developing the concept until the end of 2026.
2 minutes read
Airbnb launched a ‘Host Earnings Calculator’ for World Cup 2026
23-4-2026
Airbnb is responding to the surge in accommodation demand around the 2026 World Cup with a new ‘Host Earnings Calculator’ tool for hosts. Interest in host cities is rising quickly, and more residents are considering renting out their homes temporarily. With a dedicated earnings calculator and attractive incentives, Airbnb aims to expand supply while encouraging new hosts to join the platform.
2 minutes read
Trends we spotted | Week 16
21-4-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Dutch startup WhiskyCircle has launched its mobile app in the Apple App Store and Google Play Store. “The Vivino/Untappd for whisky” is now available.
- Tricorp Workwear introduces TRIFIT, an AI-powered ‘fitting experience’ that allows users to digitally compose, visualize, and share workwear outfits.
- On April 30, 2026, a new hospitality concept will open on the Baltic coast of Rügen: ‘The Baltic View’, a premium alternative positioned between a traditional luxury hotel and high-end private living.
- Dogstronomy? In Lyon, Ornella launched this playful concept centered around dog nutrition.
- The Berkeley Hotel in London has introduced a new cocktail menu at The Berkeley Bar & Terrace: the SW1 Sips menu (a reference to the postcode).
- Pim Lammertse is now at the helm of two beach pavilions in Wijk aan Zee. Since early this year, he has been the owner of Aloha, and as of May 1, he will also take over the neighboring Timboektoe.
- Sparkling espresso, also known as an espresso bom? A striking drink made with espresso, sparkling water, salt, lime, and lemon.
- We still think it’s a great idea from Café De Gaper in Leiden: royal snacking, but a shot in the colors of the flag is also a fun addition. Spotted at Café Kooper in Amsterdam.
Enjoy reading!
THOMS Underground Bar | Rotterdam nightlife hotspot reopens on the Meent
17-4-2026
The music is back on and the dance floor is calling: THOMS Underground Bar is reopening its doors in the heart of Rotterdam. Starting Friday, April 24, the popular nightlife venue on the Meent will once again be open every Friday and Saturday from 10:00 PM to 3:00 AM.
2 minutes read
Claridge’s X The Newt in Somerset | Rural charm meets Art Deco elegance in Mayfair
17-4-2026
This May, the Claridge’s hotel partners with The Newt in Somerset, one of the UK’s leading country estates, bringing a taste of the countryside to London following its involvement in the RHS Chelsea Flower Show. Running from 18 to 31 May 2026, the two-week collaboration celebrates the best of town and country through installations, menus, and exclusive guest experiences under the name: Claridge’s X The Newt in Somerset.
2 minutes read
Bites launches on ChatGPT | Unlocking AI-powered direct ordering
17-4-2026
Bites, the first AI-native food ordering platform, recently announced the launch of its ordering experience on ChatGPT, enabling restaurants and point-of-sale (POS) platforms to capture demand through conversational AI. The launch enables diners to discover, browse, and place orders directly within ChatGPT without any price markups or marketplace service fees.
As Bites explains on its website, their platform offers a solution for everyone who overpays for food delivery, both diners and restaurants. The company started in California, where most participating restaurants are located, but it already includes participants from across the United States. We’re curious to see whether Bites will also launch in Europe, or if similar platforms will emerge here.
3 minutes read
Hawaiian launches the ‘Faya Bowl’ in collaboration with comedian Jay Francis
16-4-2026
A taste of Surinamese flair with the first new bowl in eight years. After eight years, 50 locations, and millions of bowls served, Hawaiian is taking a bold step by expanding its menu with an entirely new signature bowl: the Faya Bowl. Developed in collaboration with comedian Jay Francis, the bowl reflects his Surinamese roots and personal taste profile, translated into a Caribbean-inspired creation. The result is a vibrant combination of color and spice.
1 minute read
Enjoying ‘royal pairings’ at the restaurants of The Entourage Group during King’s Day
14-4-2026
During King’s Day in Amsterdam, the city transforms into one large festive setting filled with music, boats, and a vibrant sea of orange celebrations. The Entourage Group taps into this atmosphere with a culinary interpretation of this holiday. Across the city, their restaurants open their doors for a day full of flavor, ambiance, and refinement. With special ‘royal pairings’, combinations of dishes and cocktails, each location offers its own take on royal indulgence. Whether you are in the heart of the crowds or looking for a stylish escape, there is a perfect spot for every moment.
2 minutes read
Second location for Bouillon d’Amsterdam
14-4-2026
Bouillon d’Amsterdam is rapidly making a notable rise in the capital’s hospitality scene. Just weeks after opening its first location, the company has already announced a second venue in Amsterdam-Zuid. With an accessible concept centered around quality, speed, and affordability, the restaurant appeals to a broad audience. Its rapid expansion highlights both its success and confidence in a scalable concept.
2 minutes read
Trends we spotted | Week 15
13-4-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Eberhardjes, the heart-shaped butter biscuits from Amsterdam, are launching a limited-edition pack this month in collaboration with Schiphol, to mark the 100th anniversary of the connection between the city of Amsterdam and the airport.
- Over the past ten years, the Verspillingsfabriek (the Waste Factory) has grown into an impactful production site where circularity, taste and social value come together.
- Since 2024, there has been a ban on single-use plastic cups at events in the Netherlands, but research by the ‘Inspectie Leefomgeving & Transport’(Human Environment and Transport Inspectorate) (ILT) in 2025 shows that the sector is failing to comply. They announced stricter enforcement.
- From 14 to 17 April 2026, Interclean Amsterdam, an international trade fair for the cleaning and hygiene sector, will take place at the RAI Amsterdam. It will conclude with a ‘Feel Good Friday’, a themed day exploring the role of cleaning in the hospitality experience.
- KFC in the US released a single, ‘Finger Lickin’ Machine’. They hope the track will be a new contender for the season’s most popular track. Introduced in combination with a Value-feast meal.
- AI voice agent Rachel called 3,000 Irish pubs to reconstruct the Guinness Price Index.
- McCain Foods launched ‘Brew City® Beer Battered Potato Waves’: a crispy, wavy potato innovation for the hospitality sector in the US and Canada.
- From 21 April, McDonald’s in the US is expanding its value-for-money offering by giving fans more choice on the McValue® menu.
- The Berkeley in London will reopen its exclusive rooftop terrace to the public again in summer 2026. The organize ‘Capri in the City’ near their rooftop pool, for the second year running.
- McDonald’s in Türkiye launched a ‘Drink & Drive’-campaign to raise awareness of road safety. Starring their McCafé.
Enjoy reading!
Will we be able to enjoy lattes for €1 here in the Netherlands too?
13-4-2026
A blog by Leonie van Spronsen on the trend towards cheaper catering, will we soon be able to enjoy lattes for €1 here in the Netherlands too? This blog has previously been published in Dutch on the website of the Van Spronsen & Partners, hospitality consultancy.
2 minutes read
Emblems Collection announces its first address in France | La Citadelle Vauban in Belle-Île-en-Mer
10-4-2026
La Citadelle Vauban of Belle-Île-en-Mer, one of the most remarkable heritage landmarks along the French coastline and a true emblem of the island, will become the first Emblems Collection property in France, joining Accor’s newly launched ultra-luxury boutique hotel collection.
2 minutes read
A limited orange edition of Tompoesje | From cult pastry to party shot
10-4-2026
A tompouce is a traditional Dutch pastry you’ll find at nearly every bakery in the Netherlands. Some eat it layer by layer, others squash it in one go. But for those who prefer to toast rather than struggle, there’s a new alternative this season. Tompoesje introduces a limited Orange Edition: the iconic tompouce pastry transformed into a festive shot drink. The original pink version has already grown into a popular favorite at parties and gatherings, and with this special edition, Tompoesje taps into every moment when the Netherlands turns orange. From King’s Day to the World Cup, and those spontaneous nights where the party vibe matters just as much as the score.
2 minutes read
Trends we spotted | Week 14
7-4-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Funny April Fools’ Day jokes: the Friturette from Snacksalon de Schelp and the orange oysters from Pesca.
- Restaurant Aroma is closing and is offering a special way to say goodbye with a menu in 19 scenes.
- On April 22 and 23 2026, the Independent Hotel Show Amsterdam will take place for independent hoteliers and boutique hotel professionals.
- Marriott International and the Leali family are launching a joint venture to add Lefay, the luxury wellness hotel brand, to the Marriott portfolio.
- Pup flight or a Bark-cuterie at the Wasserhund Brewing Company pop-up.
- KFC in Spain is transforming its restaurant signs into giant döner skewers.
- A new season brings new products to the Dutch fastfood-chain Family: the Peanut Butter Shake and the Chicken Smashburger.
- Radisson Hotel Group opens the Radisson Hotel Amsterdam Schiphol Airport Hoofddorp.
- Fletcher Hotels expands its international presence with the acquisition of the Parkhotel Olsberg-Winterberg in Germany.
Enjoy reading!
McDonald’s Türkiye Introduces ‘Archie’ for gamers
7-4-2026
McDonald’s continues to redefine user experience through practical solutions that adapt to the rhythm of everyday life. As digital lifestyles evolve, the rapid growth of home-based activities and gaming culture is leading brands to find new ways to engage with this world more closely. Inspired by this insight, McDonald’s Türkiye has developed a creative solution targeting one of the most fundamental challenges. They offer a Pro Gamer Menu, the ‘Archie’ for Gamers device is designed to keep the character in motion, helping ensure an uninterrupted gaming experience.
2 minutes read
Fairmont Hotels & Resorts launches new ‘Special Happens…’-experiences worldwide
7-4-2026
Fairmont Hotels & Resorts has introduced six new immersive experiences as part of its ‘Special Happens…’-experiences, spanning properties across the globe. Further advancing the brand’s commitment to Make Special Happen for all guests, the offerings highlight Fairmont’s signature service and sense of celebration. Designed to create memorable moments rooted in local culture, the offerings are grouped into four themes: After Dark, In the Wild, Around the Table, and In the Spotlight.
3 minutes read
Chez Chloé | Vins et cuisine Française moderne
3-4-2026
Early April 2026, Chez Chloé will open at Overtoom 28/30 in Amsterdam, a French-oriented fine-dining restaurant where classic gastronomy and modern refinement come together. Chef Marcelo Hernandez, maître Rutger Bogers, and entrepreneur Matthijs van Stapele create a culinary experience that combines refinement with accessibility. The interior feels warm and inviting thanks to soft lighting, rich materials, and a layout that radiates comfort and calm. With 54 covers, an extensive wine collection of over 250 French wines, and a focus on seasonal produce and local suppliers, Chez Chloé aims to become a sustainable and distinctive addition to the gastronomic scene in Amsterdam.
2 minutes read
Fatburger opens new restaurant in Rosny-sous-Bois, the first near Paris
3-4-2026
FAT (Fresh. Authentic. Tasty.) Brands Inc., the parent company of Fatburger and 17 other restaurant concepts, has announced the opening of a new Fatburger location in Rosny-sous-Bois, in the Paris area. This restaurant is the first of 30 planned openings across France in partnership with the group behind Big M CIE. Fatburger has over 200+ locations in 20 countries.
2 minutes read
Make it Peachy | A new summery spritz variation: the Peachtree Spritz
31-3-2026
This season, the spritz gains a colorful and summery new variation. Peachtree, the global market leader in the peach liqueur segment, introduces the Peachtree Spritz: a light, refreshing cocktail with peach at its core, also launching as a ready-to-drink canned option. With the Peachtree Spritz, the brand adds its own twist to the spritz category, which has grown significantly in popularity in recent years.
Reading time: 2 minutes
ORA Taverna & Bar opens its doors | Mediterranean ‘slow living’ in Breda
31-3-2026
On March 26, 2026, ORA Taverna & Bar officially opened its doors at Nieuwe Ginnekenstraat 3 in Breda, near Van Coothplein. With a modern Greek-inspired kitchen, a wine list that is unique in the Netherlands, fair pricing, and a kitchen team with experience in top-tier restaurants, entrepreneurial couple Charlotte and Vasilios Papadopoulos bring a refined and accessible slice of Mediterranean ‘slow living’ to Breda.
Reading time: 2 minutes
Trends we spotted | Week 13
31-3-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Horecava is taking the next step in its culinary positioning with the arrival of the Gault&Millau Netherlands guide launch in Amsterdam.
- Speaking of April Fools’ jokes: BJ’s Restaurants is launching a bold Pizookie with a sweet-and-savory twist on April 1 — the ‘Sweet Heat Pepperoni Pizookie®’.
- Planet Hollywood has announced plans to open a large-scale resort, including hotels, a casino, and an entertainment complex, in Tbilisi.
- Travel and Tour World recently published its list of the 50 safest travel destinations for 2026. Due to geopolitical tensions, travelers are increasingly choosing stable countries with strong infrastructure and reliable systems. Find out where the Netherlands ranks!
- Anantara Ubud Bali Resort has recently launched an initiative to release the endangered Bali starling (a bird species) into the jungle. The first two pairs will be released on Earth Day.
- Grubhub is launching a pilot program for drone delivery by Dexa at Wonder in Green Brook, New Jersey.
- NH Collection Maldives Reethi Resort, in collaboration with Planteray Rum, has completed the world’s first certified underwater rum aging process.
- This week, among others: we spotted ‘Wearable Cones’ on Instagram, handy for the ice cream season? And a funny April Fools’ post by the Nuttington Post about ‘McSushi’.
Enjoy reading!
At Otomat on the menu this spring | ‘You’ve Got The L’Oeuf’ pizza or egg benedict pizza and pitchers of spritz
27-3-2026
Spring is just around the corner, and at Otomat that means a fresh update to the menu, with new dishes and a brand-new look. From 25 March 2026, Otomat is introducing a new spring menu featuring lighter flavours, new vegetarian options, such as the ‘You’ve Got The L’Oeuf’ pizza (aka Egg Benedict pizza) and spritz pitchers, as well as a few surprising twists on classics.
2 minutes read
Grand Café Het Noorden in Aalten starts ‘Het Noorden Offline Resort’
27-3-2026
Dining out without phones on the table for a change. In a time when screens are everywhere, Grand Café Het Noorden in Aalten is deliberately choosing the opposite approach. Starting in April, the hospitality business is launching a striking experiment: Het Noorden Offline Resort. Upon arrival, guests can voluntarily hand in their smartphones to be stored in a secure locker. In return, they receive an offline menu featuring puzzles, games, and other table activities.
2 minutes read
Starbucks launches the ‘Ube Spring Drinks’-collection across European stores
26-3-2026
Starbucks launches its ‘Ube Spring Drinks’-collection across European stores, featuring beverages inspired by the vibrant purple yam from the Philippines. From lattes and matcha to Frappuccinos®, the range combines the nutty sweetness of the yam with a striking purple color. By introducing the ‘Ube Spring Drinks’-collection, Starbucks brings a centuries-old culinary tradition to café menus while tapping into growing interest in global flavors and seasonal innovations. The collection delivers a fresh taste experience and visually appealing drinks that perfectly capture the energy of spring and social media trends.
2 minutes read
Bagels & Beans introduces the Caffeine Compass | Discover your personal caffeine rhythm
26-3-2026
From strategic sipper to double-shot thinker, insight into how coffee affects your energy. These days, we measure just about everything. Our steps. Our sleep. Our screen time. But our caffeine intake often remains overlooked. Even though coffee is a fixed part of the daily rhythm for many Dutch people: nearly 80% drink coffee weekly, averaging around 3 to 4 cups per day. With the Caffeine Compass, Bagels & Beans provides insight into what that means for your energy throughout the day.
2 minutes read
Summer makeover for Williams Botanical Garden in Amsterdam - credits julesreijnders.studio
The Peninsula London elevated hospitality with a limited time luxury dog grooming
Dante Mayfair becomes permanent restaurant and bar at the Claridge’s London
Kerzner has announced One&Only Courchevel - (rendering)
