New Starbucks BAYA® Energy & more new ready-to-drink beverages in 2022
A new drink by the North American Coffee Partnership (NACP), a joint venture between PepsiCo and Starbucks, BAYATM Energy. They also expand its ready-to-drink (RTD) portfolio with new coffee beverages including Starbucks® Frappuccino® coffee drink with oat-milk.
NACP furthers its leadership position in RTD coffee as the category experiences double-digit growth driven by innovation and consumer demand. Starbucks is entering the energy category for the first time with the introduction of Starbucks BAYATM Energy, a ready-to-drink beverage that is crafted from caffeine naturally found in coffee fruit as well as antioxidant vitamin C for immune support* to give consumers a boost of feel-good energy.
We wonder when these drinks will be introduced in the European market!
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