ibis hotels launches ‘The Go Getters’ series
The cast of The Go Getters series by ibis hotels 
The Go Getters series by ibis hotels 
The Go Getters series by ibis hotels 
The cast of The Go Getters series by ibis hotels
ibis, the leading global economy hotel brand, recently announced the launch of ‘The Go Getters’, its first-ever social miniseries. The innovative content series marks a bold move by a global hospitality brand into the fast-growing world of miniseries, ultra-short, vertical video story series that have captivated hundreds of millions of viewers worldwide. If you’ve ever tried planning a group trip, ibis’ new social miniseries The Go Getters may feel strikingly familiar. The brand’s first foray into vertical storytelling blends creator energy with real travel mishaps, resulting in a surprisingly bingeable experience.
2 minutes read
‘The Go Getters’ series | First miniseries by a global economy hotel brand, embracing the future of social storytelling
This bold step brings ibis into the fast-growing world of ultra-short, vertical video storytelling, designed to connect with Gen Y and Z travelers through entertaining, mobile-first content. The Go Getters is designed as ibis’ new entertainment franchise, complete with: Multi-platform distribution: TikTok-first strategy with Instagram, YouTube Shorts, and owned channel amplification. Extended content ecosystem: Behind-the-scenes footage, cutdowns, and a French-language spin-off. Global scalability: Regional spin-offs planned for 2026 with new cities, cast members, and travel scenarios. Creator amplification: Leveraging the cast’s combined social reach for organic distribution. And measurable impact: Driving both brand affinity and direct engagement with ibis properties.
The Cast
Five creators star as elevated versions of themselves: filmmaker Keenan Lam (London), expressive and coffee-driven Arthur Pereira (Paris), adventure-seeking planner Sophie Dominique (London/Bucharest), over-prepared yet often late Jordan J (London), and director Ioana Petresco (Paris), who turns chaos into cinematic moments.
The cast of The Go Getters series by ibis hotels
Introducing The Go Getters | An ibis miniseries
The series evolves ibis’ Go get it brand promise, showing how travelers can “go get it with confidence” even when trips go off-track. Filmed with real creators in real ibis hotels, The Go Getters transforms relatable travel mishaps into lighthearted entertainment. The story follows five friends trying to reunite for a weekend in Budapest, navigating miscommunication, dream sequences, missed alarms, and classic group-trip chaos. Designed for TikTok and Instagram, the series will also expand to YouTube Shorts.
A new brand storytelling engine
The Go Getters serves as ibis’ entertainment franchise, with multi-platform distribution, behind-the-scenes content, creator amplification, and future regional spin-offs—driving brand affinity and engagement across markets.
The miniseries revolution
Vertical miniseries of 60–120 seconds have become a global entertainment force, especially in China, where the industry is now worth billions and rivals traditional box office revenue. Their strength lies in addictive storytelling and seamless brand integration, allowing brands to become co-creators of content audiences want to watch and share.
The first three episodes
- “Let’s Go to Budapest” – Group trip planning dissolves into comedic chaos.
- “Sleeping Beauty” – A quick nap becomes a surreal time-bending dream.
- “Just In Case” – Lost luggage meets an overpacker’s endless backup plan.
In July of his year we wrote about the European expansion of ibis hotels, with recent openings in Belgium, Spain, Estonia, Germany, and upcoming locations in Poland and Hungary. The brand now boasts over 2,500 hotels worldwide.
Website: ibis hotels
