HEINZ and Smoothie King launch the first-ever Ketchup Smoothie
Heinz Tomato Ketchup Smoothie at the Smoothie King
Heinz Tomato Ketchup Smoothie at the Smoothie King
HEINZ and Smoothie King have teamed up to answer the playful cultural question: if tomatoes are a fruit, is ketchup a smoothie? Their answer comes in the form of the HEINZ Tomato Ketchup Smoothie, a limited-edition blend that combines HEINZ Simply Tomato Ketchup with real fruits, creating a sweet yet tangy summer drink. Available for a limited time at some locations of the Smoothie King in the US.
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Heinz Tomato Ketchup Smoothie
Launching at the height of tomato season, the smoothie is available from August 6th at select Smoothie King locations in Atlanta, Chicago, Denver, Miami, Greater New York, and Northern New Jersey, priced at $5.70 while supplies last.
The recipe pairs Acai sorbet, apple juice, strawberries, and raspberries with HEINZ Simply Tomato Ketchup, known for its natural ingredients and signature sweet-and-tangy flavor. The result, according to both brands, is a balanced smoothie with a distinctive ketchup finish—an unusual twist designed to intrigue both smoothie enthusiasts and ketchup fans.
Angie Madigan, Vice President of Elevation Marketing at Kraft Heinz, explained the motivation: “The idea of a ketchup smoothie is provocative, and our priority was creating a delicious fruit smoothie with well-balanced ketchup notes. Smoothie King’s expertise helped bring that vision to life.” To find a Smoothie King Location featuring the HEINZ Tomato Ketchup Smoothie near you, visit this website.
Both brands emphasize their shared values of quality and nutrition
HEINZ highlights its ‘tomato masters’, who ensure only the ripest tomatoes are used for its ketchup, which contains no artificial colors, flavors, sweeteners, or preservatives. Smoothie King reinforces its Clean Blends promise, banning over 75 unwanted ingredients while focusing on healthier recipes that support good habits. Lori Primavera, VP of R&D at Smoothie King, noted the careful development process: “After months of R&D, testing, and tasting, we landed on a savoury-sweet blend that celebrates the tomato in all its glory.”
The launch also taps into the rising cultural popularity of smoothies, boosted by celebrity recipes and millions of social media posts. To encourage fan participation, HEINZ and Smoothie King invite consumers to share their opinions online using #KetchupSmoothie. With this bold new drink, the two companies aim to stir conversation, challenge perceptions, and refresh customers during the heat of summer.
More inspiration through the Heinz Ketchup Company to be found here.
Website: Kraft Heinz Company & Smoothie King
